Rosewood

1279 WordsMar 11, 20096 Pages
Rosewood Case 1. Make an overview of the pros and cons of the tow different branding strategies (i.e., individual branding and corporate branding) 1) Individual branding: - Each hotel and resort featured architectural details, interiors and culinary concepts that reflected local character and culture and defined Rosewood’s ‘Sense of a Place’ (each of the properties seeks to capture what is unique about the given location). - Some degree of flexibility and creativity - Powerful tool to differentiate Rosewood Properties from competitors - each property marketed itself under its own brand name in addition to - individual brand can be very powerful -…show more content…
| | | | | | | | |2003 |2004 |2005 |2006 |2007 |2008 |2009 | |Revenues | | | | | | | | |Customer revenues |750 |795 |842,7 |893,262 |946,8577 |1003,669 |1063,889 | |Average stay (days) |2 |2 |2 |2 |2 |2 |2 | |Average number of visits |1,2 |1,2 |1,2 |1,2 |1,2 |1,2 |1,2 | |Gross margin |32% |32% |32% |32% |32% |32% |32% | |Gross profit per guest |576 |610,56 |647,1936 |686,0252 |727,1867 |770,8179 |817,067 | | | | | | | | | | |Costs | | | | | | | | |Acquisition expense per new guest

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