Rosie The Riveter Propaganda

At the time this poster was created, America was in the very midst of World War II. Because of the astounding amount of U.S. males overseas fighting, there was a major need for women in the workplace. The poster proclaiming “We Can Do It!” was one of the first propaganda posters used to encourage women to work in factories and take over the extremely important jobs that the

Before the World War II, many women only held jobs in the house providing for their children, husband, and the needs that came with taking care of the household, but during the war, this completely changed. Many women were given new opportunities consisting of new jobs, new skills, new challenges, and greater chances to do things that were once only of imagination to them. Women made the war especially possible with taking over the jobs that men would usually do, but could not do because of the war. One of the first things that encouraged women to take on jobs of the men who went off to war was the propaganda. Propaganda consisted of films, radio, and print. These advertisements used showed women fighting in the army and many working in

‘Rosie the Riveter’ is the name of a fictional character which was created to represent and symbolize the millions of real women who were encouraged by the North American government to join the work force in factories, munition plants and shipyards during World War II, while most men were called to duty to serve in the army during the war.

In movies, pictures, posters, newspapers, articles, and a painting by Norman Rockwell on the Saturday Evening Post Cover, Rosie the Riveter, encouraged women to start working. The campaign was a huge success as women entered the workforce in big numbers. Although, women were an important part of the war, they were not paid the same as their male partners. Women barely earned more than 50% of men’s pay. Though Rosie The Riveter was the poster girl, there were 11 Women Warrior icons in the World War II , even though there were many more these 11 women stood

Rosie the Riveter is considered a feminist icon in the US. During the nineteenth and twentieth century feminism grew big they fought for the equal rights of women, against domestic violence and abortion rights. More than a poster Rosie the Riveter was known to represent a real woman. According to the Encyclopedia of American Women Rosie relates the closest To Rose Will Monroe who worked as a riveter at the Willow Run Aircraft factory in Michigan and build airplanes such as the Boeing 29 also known as B-29 and B-24 bombers for the Us Army Air force. As hard as she tried to achieve her dreams and accomplished them Rosie became Rosie the Riveter and was an ideal for many. Not only does this poster stand up for women but it’s important because it increased the number of women working, 22 million in 1941 that’s a 57% increase. Another organization was the ninety-nines, an international association of

Rosie the Riveter is a symbolic figure and has helped shape America into what it is today. The bright yellow back round, with bold words standing out in the navy speech bubble, “We can do it”. The focus of the poster is much more than the words written. This poster is of the women of the modern world Rosie. She is wearing a jean shirt with rolled sleeve as she flexes her arm to show her strength. She has a red bandana around her head holding up her hair. She gives a twist to what the traditional women looked like during the 1940’s. She was there to give women a sense of empowerment and motivation to go to work.

Throughout time, women have been considered housewives and mothers. Not all women stayed home, throughout history women have worked, mainly clerical jobs, teaching, charity workers, and other less demanding physical work. It was never a new thing that women were in the work force, it was the impact the propaganda posters and WWII made on the women in that workforce. This propaganda poster; titled “We Can Do It” features a beautiful women with her arm flexed and she is in her work coveralls, above her it say “We can do it.” the author is J. Howard Miller, he uses pathos and ethos to inspire a social movement that increased the number of working women, and changed the face of the workforce.

The role of women in American history has evolved a great deal over the past few centuries. In less than a hundred years, the role of women has moved from housewife to highly paid corporate executive to political leader. As events in history have shaped the present world, one can find hidden in such moments, pivotal points that catapult destiny into an unforeseen direction. This paper will examine one such pivotal moment, fashioned from the fictitious character known as ‘Rosie the Riveter’ who represented the powerful working class women during World War II and how her personification has helped shape the future lives of women.

Even though Rosie the Riveter is an image frequently synonymous with the contemporary women’s movement, she was not designed to promote social change or improve the role of women in the workplace during World War II. In reality, she was promoted as the ideal female worker and was patriotic, confident, capable, and beautiful in a large propaganda campaign by the United States government. Since the war caused many men to answer the call to serve in the military, both at home and abroad, the United States was faced with the urgent challenge of recruiting women into the workforce. Rosie the Riveter was their solution to this problem.

The film titled, “The Life and Times of Rosie the Riveter”, looks at the roles of women during and after World War II within the U.S. The film interviews five women who had experienced the World War II effects in the U.S, two who were Caucasian and three who were African American. These five women, who were among the millions of women recruited into skilled male-oriented jobs during World War II, shared insight into how women were treated, viewed and mainly controlled. Along with the interviews are clips from U.S. government propaganda films, news reports from the media, March of Time films, and newspaper stories, all depicting how women are to take "the men’s" places to keep up with industrial production, while reassured that their

Before the war, women in America had typical lives, and many were wives and mothers. America was brought into the war unexpectedly when Pearl Harbor was bombed in 1941. Hundreds of thousands of men were drafted into the war, leaving the women behind. America lost a lot of valuable, hard-working men to fight, and they needed people to fill their positions. According to history.com’s article, “American Women in World War II”, it was then when Rosie the Riveter was created to recruit women to become part of the “work force” (“American Women in World War II”). Rosie the Riveter was a fictional character who motivated women across the U.S. to take jobs in different industries, many of which were previously all-male positions.

Gilderlehrman.org announced, “The number of working women rose from 14,600,000 in 1941 to 19,370,000 in 1944. In the later year, 37 percent of all adult women were in the labor force. At the peak of the industrial effort, women constituted 36 percent of the civilian work force.” ("The World War II Home Front"). The total population of women workers were growing majorly. Women were making movements across the country due to working in factories. More women actually enjoyed working in factories rather than their housewife job. More women started expanding their culture due to it. A major impact to women was Rosie the Riveter. Rosie the Riveter was a woman figure who was all over articles to encourage women of any age to step out of their comfort zone, and encouraged them to take a part in helping out with the war. Gilderlehrman.org states “But then the

More than six million women took employment outside of the home, and many of the women had never been paid for working. Rosie the Riveter was an iconic figure during the war she showed women a sense of independence by taking them from the household into the workforce. Adult women in Oklahoma frequently went to work in oil fields, gas wells and built airplanes or even worked at-large ship yards. During the war-time, the women were able to prove to America that ladies were just as physically strong as the men were and would do anything to support their country. Mothers would generally barter with family members or neighbors on whose turn it was to watch the children while at work. "Mothers being taken out of the home to work is where child delinquency began, children were not getting the love and the discipline they needed from their parents," said Sharla

During the war in the 1940s, an aggressive media campaign urged more than six million women into the workforce. It is astonishing seeing each year; there were better accomplishments that women were making. Many learned new techniques such as working in steel plants, shipyards, and lumber mills. Sports also became a new and admired era in this time. The famous “Rosie the Riveter”, “We Can Do It!” was a part of the governor campaign that brought women into the workplace during the war. Following the end of WWII, most of these jobs went back to the men, and women were encouraged to either return back home or find a “female” job. This reveals that women were used. They were only needed when most of the men were in the war. In

During World War II, many people moved in to new jobs for the war effort. This included women by the millions. “Rosie the Riveter” was a national symbol of women taking jobs in the industrial field while the men were away fighting the war. “She was fictional, but represented the ideal government worker, including being loyal, efficient, and patriotic”, (Bowles, 2011).