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* Resources and capabilities serve as a source of competitive advantage for a firm over its rival.

Be more aggressive in their marketing strategy. One of the reasons why Crocs got so ahead because they were very aggressive in terms of sales and marketing strategies. They need to target more overseas clients, as North America is already dominated by Crocs. They should also work harder at distributing to more retail stores in North America.

The brand Crocs was founded in 2002 by Lyson Hanson, George Boedecker Jr, and Scott Seamans. This comfortable shoe is for all ages, but is mostly worn by kids. The shoe was originally supposed to be a boat shoe because of its waterproof resistance. One thing that is great about Crocs is that they are comfortable and you can wear them all season. For the winter Crocs have a fur lining on the inside to keep your feet nice and toasty! Many doctors wear Crocs while in surgery for a long time because they are easy to slip on and off. They eliminate achy pain in your feet leading to a more comfortable rest of your day. Crocs are made out of a material called Croslite. Crocs are priced at $20.00 being the lowest and $40.00 being the highest price.

1. RECOMMENDATION #1: Should the firm increase their capital expenditures to increase competitiveness? This will almost always be true but what segments of the business get the most capital allocated to them and why?

Competing on response can help establish a competitive advantage, which provides the customer with a perception of increased customer service.

A store that sells shoes through an online method, Crocs is based in US and has slippers and shoes you must be looking for and get your orders placed through an online means of purchase you are incumbent to use. The use of Crocs coupon codes is the most effective form of discounted purchases you can get through online accessibility you will need use and get prices reduced.

Crocs were released to the public in 2002. These colorful, plastic shoes were once very popular among people of all ages. They became an instant trend, then a fad, and then soon slipped into oblivion. One reason why people stopped wearing them is because they turned out to be hazardous, causing children and adults to have a lot of accidents. Some of these accidents occurred from children getting their crocs caught on escalators when they would get trapped at the bottom and top comb plates. So, apparently, crocs didn't live up to their "no-skid" promise.

In Seattle, weather often determines one’s wardrobe. For those considered “fashionable”, finding footwear appropriate for Seattle’s versatile climate is difficult. There is one shoe that never ceases to amaze: crocs. Water-resistant with ventilation holes, crocs prove perfect for every disaster. Comfort and style are obvious perks, nonetheless bedazzling possibilities. Not to mention their lightweight and easy removal qualities that are necessary for quests. Remember the ruined white converse and flip flops forgotten in the muddy ocean waters? Croc’s removable adventure strap is crucial in adversity. With all colors and sizes, crocs certainly are the world’s most perfect shoe.

Crocs footwear is an example of experiential marketing; they grabbed the attention of consumers, as an added value to their experience at a racing event. Crocs partnered up with 40 or so races countrywide. Croc has been successful also at expanding their product beyond racers, and its traditional demographics. Both of these marketing strategies fit within the promotional mix, from advertising to sales and promotions; and seemed to be

For consumer customers, Crocs designed a broad and extensive distribution system so its shoes were available in a variety of retail outlets from specialty stores to department stores and large shoe store chains. Marketing & Promotion Crocs used creative merchandising (out-of-box vertical displays).

In 1985 Michael Porter surmised that a market can be subjected into different strategies, thus, three variations of competitive advantage were born. The differentiation strategy is the focus for the purpose of this paper. Furthermore, the differentiation strategy in its most exposed form is a strategy that places prominence toward the brand name and advantage is the prestige that follows. This type of angle draws in a specific high-end consumers which in turn sets its corner of the market apart from its competition. Additionally, in this advantage there is a uniqueness perceived by the consumer, industry wide. The differentiation strategy is distinct in attributes indescribable by price but all the same customers are more than willing to pay a premium for the product or service. Firms that are successful in this advantage are fully equipped with a product development team high in creativity and innovation. Additionally, this strategy is only able to be an advantage if a firm is able to access an unlimited amount of research.

which made their product unique. Crocs had developed two aspects of a competitive supply chain. There was built

Only one firm in any sector or industry can have this advantage (Porter, 1985). The alternate source of competitive advantage is differentiation, this is where the firm "provides something unique that is valuable to buyers beyond simply offering a low price” (Porter, 1985; p120). The firm needs to show that it is different in some way, this may be a product or service characteristics, or may be an intangible aspect such as a firm image or brand (Porter, 1985). The brand is a useful tool that can support the differentiation, by creating the image or association that the consumers will link with the differentiation (Kotler and Keller, 2008). There are many examples; from premium quality brand such as Cartier, to high tech firms such as Apple and mass market brands such as Coca-Cola, in each case the brand has been developed to be associated with specific values and characteristics that help to identify the firm and why it is different (Kotler and Keller, 2008).

The needs to contain costs and benefits of leveraging strong brands through acquisitions, merges, alliances, licensing by the big player while attempting to gain a bigger share or to control the market.

Competitive advantage is explained by Mahoney and Pandian (1992) as the function of industry analysis, organizational governance and the firm’s effects in the form of resource advantages and strategies. In order for a firm to be competitive it must adapt to the volatile business environment and through strategic management decisions establish a competitive advantage that will ultimately produce superior performance relative to its competitors (Akimova 2000).