Advertising is much more complicated that people realize. There are many different ways that brands advertise to us. Sometimes if the brand is viewed in a negative light, or they are a new brand, the company will try to turn around their image by using things in their commercials that everyone likes in order to reach the widest range of people. Brands that everyone already has a positive opinion of do something similar, but to a lesser degree, because
This Doritos ad, in particular, has no recorded background. In the past, Doritos would use platforms for their advertisements that would be easy for the public to track, like TV ads or billboards. In the case of this ad, Doritos likely posted it on a website or social media platform, meaning there is no known source where the ad came from. Doritos used the internet as a platform to target a specific audience. In this ad, Doritos targets a millennial audience with the hope of selling more product to this group. Doritos successfully uses rhetorical appeals and strategies in this ad to encourage millennials to purchase the product. Appeals to pathos, logos, and ethos all work together to convince the audience to purchase Doritos during the kairotic moment of millennials attempting to prove themselves to the world.
The next memorable ad in the campaign takes a different twist, because rather than promoting auto insurance, it promotes home insurance. In this scenario, a group of young men are sitting at home when a baseball suddenly breaks through the homeowner’s window. As his friends begin to freak out, the homeowner maintains the same relaxed attitude as the female from the previous example and recites the magic jingle. Seeing his friends in shock as an agent magically appears he encourages them to recite the jingle and make a request, which they follow by asking for a sandwich, a pretty girl, and a hot
This advertisement demonstrates equal amounts of each rhetorical appeals, ethos, logos, and pathos, at the start of the commercial the first rhetorical appeal that was presented is ethos.
In 1601, Giovanni Battista della Porta described a machine that could be used to raise a column of water with the use of steam. He described this machine in a work entitled "Spiritali." Porta's work included a vacuum created by the condensation of steam into which water would flow. Porta's apparatus, was called the "Pneumatica." Porta's machine was described as being able to raise water with steam pressure. Although Porta's machine was never applied to any practical uses, he accurately described the necessary presence of a vacuum created by steam to raise the water.
Coupled with the advertising techniques used, the billboards create the primary source for showing what Hooters is all about. When one sees a Hooters billboard, no matter which one it is, it will more than likely have the company's
Some companies like to tap into your emotions to make you feel sad or happy about something. Other companies make you laugh or make a reference to something you may know. The Turbo Tax commercial tries to persuade you to buy their product by making a reference so something that is well known and funny. The Snickers commercial tries to persuade you to buy their object by using part of their famous quote, and a humorous commercial. Companies are smart, and know what makes people want to buy/use a product.
The reason for this is that from the advertisement one could sense an appeal to our sense of identity, self-interest and emotions. It added some amount of excitement and humor. A positive image was created from the video about the Papa John’s Pizza and it really made me feel persuaded to buy the pizza.
After fiddling with his horse-drawn machine for almost a decade, he was ready to market it. His product sold so fast, that in 1847, he relocated to Chicago and built a manufacturing plant for his reapers and mowers. He had sold thousands of machines within a few years, positively altering the scale of agriculture. ?Using a hand-held sickle, a farmer could harvest half an acre of wheat a day, with a McCormick reaper two people could work twelve acres a day.? (Tindall, 420)
I do not often pay attention to commercials on the television but recently one caught my eye advertising Taco Bell’s new breakfast menu. The commercial consisted of several gentlemen stating their names, all named Ronald McDonald, eating some of the products, and stating that they like Taco Bell’s breakfast items. All the gentlemen in the commercial participated in a focus group where they got to try the product first before giving their opinion. It was kind of like getting word of mouth advertising the way the commercial was set up. I found it amusing because Ronald McDonald is the name of the mascot of McDonalds which is in competition with Taco Bell. This was a marketing concept not an accident and it is pretty clever.
created a base of unemployed workers with journeyman skills in hydro engineering. Their experience with penstocks and monitor nozzles was invaluable, and they were eager for work.
Cleaning commercials use various techniques to persuade their audiences to buy their products. Through different advertising techniques, they are able to convey their messages and identify who their target audience is. This is true for most, but in the end some companies are more successful than others in doing so.