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(b) Using your algebraic model in part (a), what profit will the Company make if it sells at a price of $2000? (for practice only – don’t hand in)

Omega (part of the Swatch Group portfolio of brands), was facing a similar demise in the early 1990's and successfully repositioned itself and became a major profit driver for the group. It achieved this by carefully selecting its marketing programs and drastically trimming its product line from 2,500 to 130. This strategy needs to be applied to Swatch, which focuses on the basic and middle-priced market. This is supported by the fact that the number of resellers dropped from 3,000 in the early 1990's to 1,200 in 1998. Swatch needs to apply a SWOT analysis and determine which product lines are successful in this market space and drop the remaining products. In addition, the Swatch Group needs to look at their consumer base and determine if it would be profitable to launch a new product line that captures past consumers who have now progressed to the next stage of their lives and are desiring a more expensive and sophisticated watch. A marketing campaign needs to be chosen that helps attract new consumers in the basic and middle price market focusing on the smaller number of brands and a separate campaign should be created that focuses on

One of the primary change in strategies would require pruning Omega’s product lines to make it more coherent and to eliminate any potential intra-firm competition. Typically, the lower end models need to be pruned so that it could be positioned as a more effective Luxurious Brand to compete directly against other Luxury Brand watches. The prevention of any overlapping with sub-brands will ensure that there is no potential risk to the dilution of brand image as well as reduce the risk of cannibalization of the current product lines. This will also help in uplifting the overall brand image of the Omega brand by withdrawing a number of Omega’s low-priced models thereby boosting the band profitability which will ensure that there is enough opportunity for the improvement on brand margins - a key factor in reducing the price differences with Rolex. Another underlying argument is that this process will enable the exclusivity

Rolex SA is a privately owned Swiss firm and it is the world’s largest manufacturer of luxury watches. Rolex is one of the most influential companies that design, manufacture, distribute and service wristwatches since 1905. The company was ranked by Forbes magazine as 57 on its 2012 list for the world’s most influential international brands. The firm manufactures watches which are sold under the brand names of Rolex and Tudor. Both brand’s watches are extremely accurate, durable and elegant with a well-crafted mechanism. People who purchase Rolex timepieces buy them not for the sake of telling time but for the high social status and wealth they convey.

As the company continues to evolve, it still stays true to its attractive qualities that have earned millions of loyal customers around the world. They have a commitment to quality. By only carrying 4000 stocked units in the warehouse, compared to 30,000 at your local super market, it can carefully choose its products. This insightful selection is based on quality, price, brand and features. Therefore, having the ability to offer the ultimate best value to its members.

We discussed in the previous theme the development of a market and how to determine if a product fits or if it needs alteration. Now, we look at the product in the marketplace and how long it can survive.

I chose contribution margin as my third option because, it demonstrates the effectiveness of how much ACC is getting out of every dollar spent.

WeWood is a unique, eco-friendly retailer focused on creating fashionable and beautiful timepieces. The first design saw its daylight in 2010, when WeWood launched its collection of wood-only items. The materials used in the WeWood watches are 100% recycled to ensure the manufacturers are chopping down trees in order to create luxury. The retailer has later even started its own projects around the world to plant more trees and give our precious planet more breathing space. The watches at WeWood embody Italian design and craftsmanship and a US magazine once called the company’s products the most anticipated of the year.

In an effort to make the most expensive and life saving biological drugs, more affordable and accessible to large population, under the act of “Affordable care Act” the U.S. Food and Drug Administration have approved Zarxio, the first biosimilar product in the United States.

Movado, a company established in 1881 by Achille Ditesheiem, has become one of the top luxury watch brands in the world today. Movado has always continually been innovating in all aspects. Movado 's historical success gives a strong background financially, technologically, and strategically. An analysis of the brand, the history, the present, jobs of high managers, customer responses, and incites. Will be presented with through details and examples. After the analysis, we expect to understand how the hierarchy of Movado created the one of the largest names in the watch making industry, the struggles faced by the company and what it takes to strategically plan such a big brand. Along with that we want to learn why Movado is able to attract

Question 1 * From the scenario, suggest two (2) marketing strategy options that Golds Reling, Inc. could implement. Next, select the option that you believe will be most effective for the new product launch. Justify your response.

3. These fashionable brand watches are known to be tough and this is the third reason why consumers obtain branded watches. It is a considerable aspect to be aware of

Below their slogan for the ad, there is an explanation of what their watches go through on a daily routine for the pilots and for those who use the watch daily. There is a list of four locations around this nation where a buyer can go get their own Breitling Watch, at one of their own boutiques. To top off the ad that oozes authority, challenge, and excitement, the Breitling gold wings placard onto the page followed by the main slogan, “Instruments for Professionals”. The watch itself, the Super Avenger II; the black dials accented by white face plates, hints of red and blue compliment the watch. The band, a stainless steel showing off a matte silver color, shows a shine that is not offered by many. Watches of this caliber offer a level of quality and expertise and they are marketed to such a level so that the readers of Fortune Magazine can experience.

originated in California in 1997 as a boutique watch manufacturer creating a small line of custom built,

Rolex and Patek Philippe are part of the jewelry and watches market – watches consist of 20.8% of the jewelry