Roy Peter Clark Essay

In today’s competitive market, companies rely on unique advertising slogans to market their product. Company slogans and trademarks have increased in popularity over the years. However, it sometimes becomes a challenging task to determine who has the right to a certain phrase. Such is the case evident in the exchange of letters between Mr. Herbert of Coca-Cola company and Mr. Seaver of Grove Press. Apparently, both companies utilize the slogan, “It’s the Real Thing,” to advertise their products causing a conflict regarding who has the rights to that slogan. Although Mr. Herbert of Coca-Cola delivered a professional and respectful sound and cordial argument using historical data, ethos, and logos to describe his points concerning the dual use of the slogan, Mr. Seaver thoroughly refuted his letter piece by piece in an ironic, sarcastic, and clever

When it comes to the topic of commercials, most of us readily agree that commercials are irritating. Where this agreement usually ends, however, is on the purpose of the commercial. Whereas some are convinced that commercials are meaningless, others maintain that commercials tell a story. Effective commercials are repetitive and illustrate a story. Marketers use rhetoric marketing, the art of persuasive speaking and writing, when persuading an audience to buy a product. Rhetoric marketing is especially effective through the illustration of a story. It is effective because the marketer is able to relate to the consumer with a story or message. Advertisers also use the appeals of logic, credibility, and emotions to intrigue interest in a company. Coca-Cola’s advertisement, “Falling,” depicts the product as a confidence building companion suitable for young love through a series of logical and emotional appeals that visibly promotes the brand’s credibility.

Within society power struggles are inevitable and in the business world it is no different. The letters of correspondence between an executive of the Coca-Cola Company, Ira C. Herbert and a representative of Grove Press, Richard Seaver express their different viewpoints on the use of Coca-Cola’s slogan “It’s the Real Thing”, in an advertisement promoting Diary of a Harlem Schoolteacher by Jim Haskins. Both Herbert and Seaver attempt to out smart each other through their use of rhetorical techniques and strategies.

Logos, ethos, and pathos are essential components used in advertising. By learning to recognize logos, ethos, and pathos in advertising, we are able to understand the message and what is being portrayed. (Albert et al, 2014), suggested that Aristotle postulated that a speaker’s ability to effectively convince an audience is constructed on how well the speaker appeals to that audience in three different areas: logos, ethos, and pathos. These appeals together form what Aristotle calls a rhetorical triangle.

     Many sculptors have come and gone over the years, leaving light traces or none at all of their presence in the sculpture realm. Henry Moore does not fit into either of these two categories. Because of his original style and techniques, Henry Moore has made a dramatic effect in present day sculpting. He has opened many doors for practicing artists in a sense that was not portrayed prior to his era. Henry Moore combined his childhood experiences with his interactions between other artists to develop his distinguishing style of sculpting.

Thus, by creating appeals to logos, pathos, and ethos, companies use advertisements as powerful persuasive tools. This can be done through the careful selection of color, imagery, narration, design, and layout, to name a few significant elements. When used correctly, these rhetorical strategies can make the difference between whether a product or idea is embraced or rejected by the

Many businesses and organization use the method of advertisement to sell their products. Ads enhance products and encourage the audience to buy its products. There are many strategies in which influence how successful an ad can sell its product. In this essay, I will be conducting a rhetoric analysis on a chip advertisement created by Popchips. This essay should identify the audience the ad is trying to reach; the message the ad delivers; and the three modes of persuasion (ethos, logos, and pathos) that are used in this ad. For reference, this ad can be found at the end of this essay.

Ira C. Herbert, an executive of the Coca-Cola company, and Richard Seavers, a representative of Grove Press, are the speakers of their own respective letters and they both focus on the motto “It’s the real thing”. Herbert’s purpose is to convince Seavers to stop using the motto “It’s the real thing” and to use a different one and Seavers purpose is to address Herbert’s concerns about the motto and defends his company’s right to keep using the motto. Herbert adopts a friendly tone in order to point out what Seaver was doing, using the same slogan Coca-Cola uses. Seaver adopts a serious tone to guide Herbert what had happened to Herbert and the company of Coca-Cola. Herbert and Seaver use different rhetorical strategies in order to persuade

In the essay “A Language All Their Own,” Nathan Salha (2011) claimed that trademarks should be used “only to protect intellectual invention and the reputations of associated companies,” and Salha wrote that trademarked slogans only exist to regulate the usage of creative slogans among businesses and that they do not limit the freedom of speech (p. 476). Furthermore, Salha (2011) argued that trademarked slogans protect businesses and promote competition by allowing each business to customize its advertisements and distinguish its product from the products of its competitors with clever slogans (p. 477). Moreover, Salha (2011) asserted that trademarked slogans protect consumers by allowing consumers to distinguish high-quality products, which

Who was George Rogers Clark? This is probably a question most people in America couldn't answer. The reason is very simple, George Rogers Clark was a hero in an age of heroism. He simply could not compare with the legends of George Washington, Thomas Jefferson and other Revolutionary War heroes. Clark nevertheless is very important, especially to the people of Kentucky, Illinois, and Indiana who became apart of the United States of America because of his great leadership and bravery in military campaigns at Kaskaskia, Illinois and Vincennes, Indiana during the Revolutionary War.

Finally, not only can slogans from the Brave New World be compared to today's advertisements, but so can the people and their companies who create them. In the Brave New World, there was the Bureau of Propaganda. The Bureau of Propaganda and the College of Emotional Engineering can be compared to our modern world large Advertising companies where Helmholtz Watson was a lecturer at the College (Huxley 67). "Jingles and slogans age quickly and are replaced by new ones, the point is made in Brave New World where it is mentioned that Helmholtz Watson had the happiest knack for slogans and hypnopaedic rhymes" (Larsen 507). In summary, the jingles in the novel were made so they were easy to remember and were only "marginally different from advertising

Painting landscapes was very important during the 19th century. Thomas Cole was one of the most important figures in landscape painting in the United States. He went to many places searching for nature, which he painted to show the unmatchable beauty nature creates. His works of art helped people see and take pride in their great land, which was called America. Cole’s works were often made people feel like they needed to go out in nature and discover the inspiring world of mother earth.

American’s most savored beverage is beer. It’s one of the top consumed drinks and can be drank for different occasions. Budweiser, one of the most top selling beer companies puts out their commercials to advertise their beers. While their commercials are used to produce sales, what most don’t see is the message they associate when drinking a Budweiser. These commercials often use rhetoric to persuade us. Rhetorical devices are used to be the most effective way to persuade and audience into thinking. Pathos, ethos, and logos are used to make a powerful statement to be successful in their beer sales.

Lawrence Parker, better known as KRS-One is an American rapper who pioneered a Bronx-based hip-hop group with a socially conscious message (Rolling Stone).Growing up in Brooklyn poor, he was first introduced to rap by the his Jamaican mothers selection in music such as the Treacherous Three. When he ran away from home at the age of thirteen he would practice rapping at the homeless shelter he lived in every night. While Parker was living in the Franklin Armory Shelter he met DJ Scott LaRock and together they formed the group known as Boogie Down Productions (BDP) but later on LaRock was gunned down in 1987 while trying to break up a street fight. BDP'S Productions' blend of hip-hop with reggae dancehall and

For example, when wanting to join the military, you think, “Be all you can be in the Army,” or if they wanted a burger your thought, “Have it your way!”. That is what the market slogans from United State Army, and Burger King, they help people remember a product which leads to an increase for customer to buy that product.