Roy Rogers Restaurants

Company personnel review all potential franchisees and then make recommendations, thereby assuring that the franchisees comply with company specs

The article that I read was called “Baskin-Robbins Franchisee, Hugh Williams” which I will also cite below in further detail. It is a short yet very interesting article about a franchisee named Hugh Williams who was given licensing to open up his own Baskin-Robbins. The article starts out by talking about a little of his background information and how he worked for his parents Baskin-Robbins when he was younger. What is interesting is how he had the dream to open up his own when he got older and he made it happen. He actually graduated from Georgia Tech with an engineering degree which is not something you would expect from the franchisee of an ice cream shop. Even with his love for Baskin-Robbins he still was unsure of himself and he actually sold his shops in 1997 in pursuit of a different career. However he found himself going back to the small ice cream shop as he missed the simplicity of owning one. Hugh eventually became a multi-unit

There are many key aspects to owning and operating a successful restaurant in a competitive market with little or no room for error. A restaurant’s

And franchisors, by design, exert indirect control over their franchisees and franchisee’s employees by way of licensing out the operation of their brand. In traditional franchise agreements, the franchisee is an independent business owner with a license to use the franchisor’s trademarks and other intellectual property as part of a royalty or fee arrangement. The ruling, which states that “setting productivity standards” is a form of indirect control, understandably has franchisors and franchise attorneys seeking shelter.

One of the most important aspects of the business is the franchise component. When starting a business that is going to be a franchise, there are unique elements that must be taken into consideration. These include standardization, and the capability of franchisers to adapt within a standardized format (Kaufman & Eroglu, 1999). An example would be McDonalds, where franchise owners have come up with some of the company's most lucrative products, while simultaneously operating within a strict franchise format.

When they first started they only accepted people that had the amount of money upfront to invest because they knew banks would not help (Welch). This also allowed the franchisee and the corporation to make a profit right away instead of having to pay a loan back. The third reason that they were able to succeed is because they kept the business simple. They only decorate the decor with red and white stripes. They also do not add anything else to the menu other than burgers and fries. They do not want to decrease the quality of their food by adding additional items to the menu, and they also want to be able to only serve fresh ingredients. For years people have asked them to add different items to their menu like milkshakes, they feel that they will not serve anything frozen so they would have to keep fresh milk and ice cream (Welch).

Macdonald’s offers a strict, but mutually beneficial franchising and licensing agreements that have a term of 20 years (McDonald’s, 2014). Before an individual obtains a franchise or a licensing opportunity, a careful scrutiny of the restaurant location must conform to expectation of future growth of the business. The scrutiny ensures long-term profitability of the restaurant. The process of setting up a restaurant is very thorough. The franchising and licensing agreement allows the corporation to have enough cash for further expansion. Expansion creates dominance and goes a long way to stamp authority as a

A federal lawsuit is prompted by a brand dispute including the proprietors of the identically named Burger King, whose outcome considered to the extent of the law of Lanham trademark and demonstration in the U.S.; while an existing trademark held in South Australia by the same name shop forced the business for changing the name in Australia. From different suits, legal judgments have set legitimately binding law points of reference regarding ethical business practices, the franchise agreements’ constraints, long-arm statutes; these choices’ noteworthy portion have categorized general dealings of business that keeps on shaping the entire market (Nordemann, 2014).

RMCF 's growth and success was dependent on both its ability to obtain suitable sites at reasonable occupancy costs for franchised stores and its ability to attract, retrain, and contract with qualified franchisees who were devoted to promoting and developing the RMCF store concept, reputation , and product quality.

allocates to the franchisor the right to exercise control over the daily operations of the franchise,

Franchisees are our most important partners. With this mindset, our goal is to operate as one system, drive sales and operate the best restaurant system in the world.

Three of the most popular Mexican restaurants for today’s modern consumers are Chipotle Mexican Grill, Moe’s Southwest Grill, and Barberitos Southwestern Grille and Cantina. There are large franchises that have grown to become successful and the leaders in there industries. Comparing their financial status, financial performance in the last 5 years, current market share, business and marketing strategies, current leadership, and the history behind each franchises is the only way to have a clear understand of who is the leader and who’s following behind in the industry. According to franchises direct, the retail food market share is 7.85% of the total franchise industry. There are approximately 70,722 total retail food establishments in the US.

Roy Rogers Restaurants is a fast-food franchise business owned by the Marriott Corporation. In the case, Roy Rogers was pursuing a strategy of aggressive growth through the licensing of independent franchises to operate its restaurant outlets. The Roy Rogers Restaurant system had a strategic mission that emphasized hamburger and chicken products, a family orientation, and a high price/high value perception.

One of the most important things when you start a franchise is to have an ethical framework in which you use to operate your business. Many franchises are members of associations such as the International Franchise Association or the British Franchise Association which both have a code of ethics in place. (Ethical Franchising, 2013). It is made up of codes to ensure franchises that they are working with respectable sources. When code of ethics are developed by franchises, they cannot cover every situation that will arise, but are in place to be a baseline for resolving issues when they come up (Ethical Franchising, 2013).

Innovation challenges: The possibility of bringing new ideas into the business that has been franchised may be challenging. Franchisee may be unwilling to adopt the new idea or the new product and the franchisor has to thorough negotiate with the franchisee before the new product is accepted.