Royal Caribbean Cruise Versus Celebrity Cruise

A. Pause Strategy (CI#1, 2, 3): Carnival Corp has been known for health and safety records, a key component in consumer decision-making in the cruise industry. In order to begin improvements, a pause strategy needs to be utilized to allow the company to take a step back from aggressive growth and focus more towards consumer necessities. Many complaints stem from issues like sanitization of rooms, quality of food, and ship malfunctions. Keying in on ship maintenance, restoration, and efficiency will significantly decrease the chance of malfunctions. While implementing more stringent and attentive guidelines towards guest amenities and conditions of food storage/quality to help increase consumer appeal.

The criteria I have chosen for choosing a weekend cruise to The Bahamas suggest that I should depart from Miami following the weekend starting Friday December 5 to Sunday December 9, in a cruise ship capable of accommodating a minimum of 1500 passenger with a max of 2000 passengers. The cruise ship shouldn’t be older than 10 years if never renovated. If renovated it should be 5 years from the date renovation was finished. The entire cruise for two should not exceed $600. My recommendation for the weekend cruise to The Bahamas is option 3 or ship 3. According to the criteria I assign for this cruise, ship 1 (The Bahamas Paradise) is the more indicating to travel on. Apparently fits the criteria with the exception of the

Summary: The cruise line industry has been experiencing a period of massive expansion over the last decade thus heightening the competitive profile for the industry in terms of market share and competitive rivalry. Now cruise industry is one of the most competitive across all.

* Low price sensitivity: As cruising may be categorized as a luxurious leisure-activity, its target market on average have high annual income of $82,000 - $97,000 with the average age of a cruiser being in their late forty’s. Therefore, they are not as sensitive to pricing, as the price of a cruise vacation is relatively low to the average income of the target market.

The amenities offered by both destinations are sure to satisfy everyone in my family. There are activities to keep the thrill seekers happy and the ones that just want to relax. There are also family activities for the whole family to enjoy. The cruise has an onboard waterslide, ice skating rink, movie theatre, live shows, basketball courts, and miniature golf. The cruise also offers excursions when it goes into port

Carnival Cruise’s, Disney Cruises and Norwegian was the only other clear competitors to RCL but in terms of subsidiaries Crystal Cruises was the only direct rival in terms of size and scale and position in the industry but in analyzing the demand increase from 1999 to 2001 a 16.7% increase in demand showed that Celebrity cruises had to maintain their position as a luxury brand to continue being a major player in the industry. The demand was strong and the competition was average, as it relates to entries to market the cruise line industry requires multiple stipulations and regulations required thus unless one of the major players mentioned above acquired a smaller cruise line to increase in operations and services Celebrity’s position was relatively strategic and smart. The competitive landscape was relatively small so quality improvement process should be the main focus during this time, they already created the process needed to offer superior service thus tweaks such as management training, career progression programs and increases in standard of performance programs would set Celebrity’s consistent quality assurance position in the industry to better

You'll be staying at the Caribe Royale Orlando for two (2) days/one (1) night in a one-bedroom suite at the Caribe Royale Orlando. When it’s time for dinner make reservations at the hotel’s resident steakhouse, The Venetian Chop House with a $100 gift card. Need some entertainment while you are there? Visit the Charles Hosmer Morse Museum of American Art (four tickets), Ripley’s Believe It or Not! (four tickets), and beautiful Bok Tower Gardens located close by in Lake Whales. (four

There are nine main cruise line, these include Ambassador International, Carnival Corporation, Crystal Cruises, Disney Cruise Lines, Louis Cruises, Regent Seven Seas Cruise Lines, Royal Caribbean Cruises Ltd., Silversea Cruises and Star Cruises (Cruising). The major cruises out of these are Royal Caribbean and Carnival Corporation. These cruises line are known for using their popularity to their advantage by raising their prices at any given time. But on the other hand, all the ships are comparable. All passage can anticipate the equivalent experience on board. In addition Rivalry is at a peek because getting rid of a cruise industry cost more than to just keep into development.

The cruise-line industry has changed drastically over the past several years. What was once thought of as a luxury to most people, is now affordable and convenient. The industry now focuses on targeting the working middle class, as well as the upper class. One cruise-line in particular, Carnival, has mastered the informal cruise for the mass market. Carnival offers numerous cruises that are inexpensive and exciting. Nevertheless, Carnival operates internationally with shipyards and ports all over the world. Being an international business, Carnival is affected by many global forces, both controllable and uncontrollable. In order to maintain the corporation’s success, Carnival must be aware of all global forces while

The final uncontrollable force affecting the cruise line industry is competition (Montalvo, 2007). This is probably the least influential force since 91% of the cruise line industry is made up of three companies-Carnival, Royal Caribbean, and Star. These three organizations are world-famous and have developed the cruise concept to the point that there is a cruise that will fit just about every person’s destination dream and budget reality.

In 1972, Carnival Cruise Lines (CCL) was found by entrepreneur Ted Arison. Mr. Arison’s vision involved making cruising, a vacation experience once reserved for the rich, available to the all individuals. Carinal Cruise Lines achieved the ability to carry more passengers than any other cruise line, which lead to Carnival becoming the largest cruise line in the world. By 1987, Carnival Cruise Lines earned the distinction, “The Most Popular Cruise Line in the World.”

Second class passengers were mostly white collar workers and steerage was offered to the relatively poor.’ Cruising was therefore only ideal for the rich. But today cruises lines have changed dramatically within the travel industry and have become very cost efficient to customers. As many new deals are being promoted by advertisements to offer customers a price sufficient holiday without spending too much. Pricing is critical within a company because if the pricing is too high it won’t attract many people who are looking for a low budget cruises. Companies have certain pricing strategies. These are premium pricing, value for money pricing and undercut pricing. Pricing can also be determined by peak of off peak times within the year. Both companies have a set of terms and conditions which are on both on the websites stating the pricing policy when booking a cruise with that company. But on the Thomas cook website it does not state anything about booking a cruise terms and conditions. These should be read by customers before booking. Carnival Line cruises are offering 110% best price guarantee as once a customer has booked with Carnival Cruise Lines, if they find a better deal they will be offered more on board credit on their stay with the cruise line. This promotion is very good as it attracts more individuals to travel with them. As both cruises are targeted towards different destinations around the globe and not the same

Over the last few years, the cruise industry has been going through a number of changes. This is because there are more players in the market and many firms are offering aggressive pricing / packages in an effort to lure travelers. In the case of Celebrity Cruise Lines, the company had made a reputation for itself by reaching out to a core group of American customers. This accounted for 85% of the firms business, with 49% of clients as repeat travelers (who had used the company's services before). ("Celebrity

Forty five years and forty ships later, based out of Miami Florida, Royal Caribbean is the second largest cruise line in the world, behind frontrunner Carnival. RCCL operates its ships under the brand names Royal Caribbean International, Celebrity Cruises, Pullmantur, Azamara Cruises, and Croisières

This ship has 2,706 staterooms and a maximum capacity of 6,296 passengers. In addition to Allure of the Seas, Royal Caribbean also owns the second largest cruise ship, Oasis of the Seas. In fact, Royal Caribbean owns 7 of the 10 largest cruise ships in the world. Its newest cruise ship, Anthem of the Seas, has the most innovative technology onboard such as skydiving and a 360° view of the ocean.