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Royal Fan Swot Analysis

Satisfactory Essays

SWOT Analysis of the Industry:
Strength:
 The market is saturated and no threat of the new entrants.
 Fan industry is well matured and established industry.
 The suppliers for the industry are established as well as short in numbers.
 They can meet the demand of customised products i-e different colours of fans.
 They are focusing on the quality that's why their products are reliable. Because of quality they give the products with life time warranty.
 The labour wage rate is too low and most of them is on contract base.
Weakness:
 They do not give importance on the backward integration as in this way they will become cost efficient.
 They don't deal the supplier as a partner if they do so they can excel their business.
 They do …show more content…

The competitive edge is gained on the basis of Porter competitive rule which includes direct competitors, substitute products, customers, suppliers, and new entrants. A SWOT analysis is designed to identify the strengths and weaknesses of the company (internal factors) and the opportunities and threats for the company (external factors).
OPPORTUNITIES:
 Royal Fan has the major share in the export of fans to different countries.
 Royal Fan participated in the international exhibition for electrical appliances held in Abu-Dhabi on 1993.
 The company exports its product to Bangladesh, Saudi Arabia, Dubai, and Kuwait.
 It was the first company to export its products to Middle-East.
 They are providing the whole range of products with life time warranty.
 They had made the name in the market so the customers takes its product due to the high quality.

THREATS:
 Royal Fan is not alone in the business. There are competitors in the fan industry for the Royal fan.
 The Rise in the price of the raw material is sudden because now a days the petroleum prices changes randomly.
 Maintaining the quality of the products is also a major task for

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