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Royal Greenland Analysis

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Methodology section My report will be based on the top part of marketing process. The first thing I am going to find out about company’s mission and vision to get a better overview of the overall purpose of an organisation, in our case Royal Greenland company. After that, I am going to continue with the biggest and the most important part of my report- analysis section. Firstly I will do analysis of the company’s internal factors using M. Porters tool value chain. Onwards, I am going to figure out in which market- B2C, B2B or B2G is our company belongs to in a demand analysis. My third point will be analysis of competition where I will apply Porters 5 forces to clarify the level of competition in a given sector. Further on in analysis of …show more content…

Infrastructure Royal Greenland by 2010 year has 1934 employees, what makes it a middle size company. Company’s headquarter is based in Denmark, Nuuk. Royal Greenland has developing new facilities in different countries which mean a merge of different cultures. Human Resources Royal Greenland always tries to make sure that their employees are motivated, qualified and that working conditions are safe and healthy which is really important it this kind of business. It is stated in the company’s web page, that they device a risk assessment report in order to reduce the risk of injury at the working place. It is also said that company’s HR focus on developing each individual manager with an intention to develop the individual employee.Royal Greenland has a mechanistic organization because of the certain and stable environment. Seafood producer comparing for example with designers doesn’t have to make quick decisions in order to succeed. Technological development General processes take places in the main factories mentioned before. Skilled and experienced employees are playing important role in a product making and development. The facilities are equipped with cutting edge technologies and are based in the immediate vicinity of the fisheries and company’s key markets, what makes it more convenient to deliver goods. Procurement As Royal Greenland is in the food industry it demands paying more attention to raw

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