Rtd Fruit Drinks-Category Attractiveness Analysis Essay

Increasing customer health consciousness: Most of PepsiCo’s soft drink lines are perceived as unhealthy by consumers (Bhasin, 2017). In an attempt to combat this image PepsiCo under Nooyi’s guidance decided to turn their focus to more health conscious product options (Cooper, 2014). PepsiCo’s move to focus on more healthy products led to startling declines in their U.S. soft drink market share (Cooper, 2014).

is duty bound to follow regulations and laws to ensure the safety of consumers by

Many legal and ethical implications are faced when launching a new product or service. For example, packing, labeling regulations, disclosures, and standards. There are difference regulations set forth in different countries. There is a must that organizations understand the responsibilities regarding regulations are crucial to ensuring worldwide compliance and sustained economic

| Provides for the regulation of the packaging and labeling of consumer goods. Requires that manufacturers state what the package contains, who made it, and how much it

Consumer law- For many products, society has laws and standards that the designer must meet. These help to protect the users, by specifying that products meet certain requirements and have suitable levels of

The U.S. Consumer Product Safety Commission have a job to do and it is based on protecting the consumer from dangerous risk of injury of death, that is associated with many kind of consumers products under the agency jurisdiction( wwwprnewswire.com/news2015). There has been many deaths and it has caused the world a trillions of dollars, annually, chemical and mechanized hazards has been many, the consumer has worked to make sure that safety it a number one factor (www.prnewswire.com/news-2015).

Many people do not realize that our industry is quite regulated on both the state level here in Florida and federally as well. These laws are put into place to offer a safeguard to the consumer. We gladly adhere to any and all laws that govern our industry, because we appreciate the trust you've put in us.

Antitrust laws- laws covered under this regulation are intended to prevent the monopolizing of cer-tain services that could end up negatively affecting the market by driving up or down the price of a good or service to such an extent that people cannot afford it. It also has the responsibility to ensure there is adequate competition and to make prices fair and services accessible to as many people as possible. (Economics, 2014). Consumer Product Safety Commission (CPSC)- this regulation’s effect on the market is quite significant because if a product is deemed unsafe for the public, it can have a huge effect on all levels of production. If the company offers any sort of stock, those who have shared may be greatly impacted as well. It is even

Table of Contents1.0 Executive Summary32.0 Situation Analysis42.1 Environment42.1.1 Demographic environment42.1.2 Economic Conditions and trends42.1.3 Social-Cultural environment42.1.4 Technological environment52.1.5 Political Legal environment52.1.6 Natural environment52.1.8 Environmental Opportunities52.1.9 Environmental Threats62.2 Industry62.2.1. Suppliers62.2.2 Consumers62.2.3 New Entrants72.2.4 Competitors72.2.5 Substitute Products (Threat of Substitute products)82.2.6 Industry Opportunities82.2.7 Industry Threats82.3 Organization82.3.1 Strengths82.3.2 Weakness92.4 Marketing Strategy92.4.1 Objectives92.4.2 Analysis of Sales, Profit and Market Share92.4. 3 Analysis of target market(s)102.4.4 Analysis of Marketing Mix Variables112.4.5

Conformance to laws and regulations (including frequency of operation, hazardous materials, disposal/recycling regulations and airworthiness regulations).

These regulations apply by holding the seller of good and services accountable when they seek a profit by taking advantage of a person’s lack of knowledge. Businesses that provide goods and services must comply with these consumer guarantees; which include the right to safety, with trust that the products

These are a few regulatory laws and compliances to follow, which are covered under the Apparel and Household Textiles Compliance Requirements

Increasing international growth and commitment to the environment and their employees are major strengths for the company. Growth opportunities are present in the organic market, which is projected to grow 9% (Scott-Thomas, 2012), and the smoothie market, which will see a potential growth of 1.6% through 2013 (Technomic, 2012). Some of the weaknesses facing the company are its narrow target market in the organic product industry and lack of traditional advertising. Major competition from Odwalla and Naked Juice are threats to growth and the volatile market for fruit and other natural ingredients may cause unpredictable price increases and as well as an unpredictable future. Also, shifts in popularity of the trendy organic product movement may cause a decline in future revenues. However, both the smoothie and the organic/health food markets are growing rapidly and Clif Bar can secure a larger share in these markets with the introduction of Simply Clif.

Although the CPSC regulates more than 15,000 types of consumer products used in and around the home, in sports, recreation and schools, some products are not under the CPSC’s jurisdiction. For example, safety standards for trucks, automobiles, and motorcycles are set by the National Highway Traffic Safety Administration; drugs and cosmetics are regulated by the U.S. Food and Drug Administration; and alcohol, tobacco, and firearms fall under the purview of the U.S.

Enforcement of the laws that already exists, without biases. These laws should also be written with Stipulations, that manufacturers using natural resources, must allocate a