Run DMC and the Commodification of Subcultures

In the early 80s in South Bronx, hip hop culture was created as a way people expressed themselves to make a statement of some sort of art form that was diffused within the local community without outside influences orally and through localization. Commercialization changed and evolved these cultures making the producers not equal the consumers; globalization diffused these cultures with mass communication with the media. Spatially, hip hop used to be concentrated within a local community and it spread through relocation of the subway graffitti, while now it’s urbanized around the globe. In terms of social characteristics, rap has always been there as a way to express oneself through art forms such as b-boying, graffiti, and rapping; now it’s

It is clear that the hip hop culture plays a huge role in the lives of many people. It has influenced the way people dress, the way they talk, and the way they act. Unfortunately, many big corporations have taken advantage of this and commercialized rap music in order to gain a profit (Blair, 497). Commercialization is a very complex topic; however, it is important to understand. This is because of the fact that when something becomes widely known, such a hip hop and rap have, it is vulnerable to change (Phillips, paragraph 9). An example of this is when author Nicole Phillips states, “Hip-hop became more about edge and less about the content of the message. It became about sales….” (Phillips, paragraph 9). Therefore, in order to prevent any further change, one needs to understand commercialization and how it works. This paper is going to explore the complexities and nuances of commercialization of the hip hop culture. In order to do this, this paper will consider what commercialization of hip hop culture entails. This paper will also discuss how Elizabeth Blair, author of “Commercialization of the Rap Music Subculture,” conceptualized commercialization, as well as how she discusses the situation in general. After discussing these topics, the paper will move on to discussing cultural appropriation. This discussion will include how authors describe cultural appropriation, and a debate regarding this topic.

The misunderstood subculture of music that many have come to know as “hip-hop” is given a critical examination by James McBride in his essay Hip-Hop Planet. McBride provides the reader with direct insight into the influence that hip-hop music has played in his life, as well as the lives of the American society. From the capitalist freedom that hip-hop music embodies to the disjointed families that plague this country, McBride explains that hip-hop music has a place for everyone. The implications that he presents in this essay about hip-hop music suggest that this movement symbolizes and encapsulates the struggle of various individual on

Geoffrey Bennett’s article Hip Hop: A Roadblock or Pathway to Black Empowerment illustrates the influence hip hop and rap music has had on not only the music industry but mainstream culture, African Americans to be specific. Geoffrey Bennett, a senior English Major from Voorhees, New Jersey goes over many aspects of how hip hop came to be “the forefront of American attention.” He starts from its early history in the 1980s as an African American exclusive music genre to what is now a worldwide phenomenon. He reviews the affect it has had on the lifestyle of many people and the ways it’s changed the way people

The author was categorical on various issues related to Hip-Hop music and other genres such as Jazz and Rap. The major assertion was that Hip-Hop has grown and attracted attention of many black Americans and media. Maybe, this was the only way that they could have expressed their discontent and tribulations they were facing especially from a political perspective. The author asserts that Hip-Hop was mainly an avenue to show resistance and the call for deliverance of black Americans.

To begin, in Tricia’s Rose’s Hip Hop Wars, the author goes into great detail about the current state of hip hop. From reading this book, one will see that Rose feels worried about this new generation of hip hop. This can be seen when Rose states, “Hip hop is in a terrible crisis” (Rose, 1). Rose feels concern for this culture because of the messages that are coming from hip hop (Rose, 1). For instance, Rose states “… the most commercially promoted and financially successful hip hop…. has increasingly become a playground for caricatures of black gangstas, pimps, and hoes” (Rose, 1). It becomes increasingly clear that Rose feels that these messages are responsible for the “dumbing’ down of hip hop’s imagery” (Rose, 3). The reason for this being that these messages are so prevalent in hip hop music. Rose states, “relying on an ever-narrowing range of images and themes, this commercial juggernaut has played a central role in the near-depletion of what was once a vibrant, diverse, and complex popular genre” (Rose, 1). In other words, when certain messages are delayed over and over again, it becomes hard to focus on anything else. This is one example of why Rose is concerned about hip hop. Overall though, the author is concerned with the messages being sent from hip hop and how it is affecting what hip hop use to be. Further into her book, it is also clear that Rose is concerned with the negative outlook that people have on hip hop. For example, Rose states “…the increased profitability of the gangsta-pimp-ho trinity has inflamed already rile critics” (Rose, 4). Therefore, not only are these new messages changing hip hop, but they are

Hip-Hop isn’t just four elements combined within a culture, it is also “ a way of life, a language, a fashion, a set of values, and a unique perspective” (Efrem 2), the hip-hop basic and sub-elements have a strong impact in the American society mainly on its

Hip Hop has been a thread of music that is deeply rooted in the struggle within the black communities of America. It acted as a window for people outside of the black community to acknowledge and experience, to an extent, what endeavors those communities encounter. Although Hip Hop’s central purpose is to denote the subjugation that was implemented on the black community, Hip Hop began as a mere offshoot of 1970’s jazz, funk, and soul.

Hip-hop culture began to develop in the south Bronx area of New York City during the 1970s. It had a significant influence in the music industry. Hip-hop music generally includes rapping, but other elements such as sampling and beatboxing also play important roles. Rapping, as a key part in the hip-hop music, takes different forms, which including signifying, dozen, toast and jazz poetry. Initially, hip-hop music was a voice of people living in low-income areas, reflecting social, economic and political phenomenon in their life [1]. As time moves on, hip-hop music reached its “golden age”, where it became a mainstream music, featuring diversity, quality, innovation and influence [2]. Gangsta rap, one of the most significant innovations in

The hip-hop culture began in the streets of New York City during the 1970’s and has gone through tremendous changes up until now. Hip-Hop consists of four elements: rap, graffiti, break-dancing, and the disc jockey. In this paper, I intend to fully explain the evolution of rap music, from its infancy to the giant industry it is today.

1.) In this class we have examined the sociological forces that created the social conditions from which Hip-Hop emerged in the Bronx. Drawing upon Chang, as well as videos (Bronx is Burning, Flying Cut Sleeves etc.), discuss the sociological roots of rap. Specifically, what social forces (for example: state policies, global economic trends, technological advancements, community characteristics as well as race, class, gender politics) were present and facilitated the development of Hip-Hop?

Hip-Hop is a cultural movement that emerged from the dilapidated South Bronx, New York in the early 1970’s. The area’s mostly African American and Puerto Rican residents originated this uniquely American musical genre and culture that over the past four decades has developed into a global sensation impacting the formation of youth culture around the world. The South Bronx was a whirlpool of political, social, and economic upheaval in the years leading up to the inception of Hip-Hop. The early part of the 1970’s found many African American and Hispanic communities desperately seeking relief from the poverty, drug, and crime epidemics engulfing the gang dominated neighborhoods. Hip-Hop proved to be successful as both a creative outlet for

Hip Hop music became one of the primary constructive outlets for Black Americans to release their thoughts, pain, and anguish about the injustices and mistreatments of Black people. Even though most of the pioneers in Hip-Hop either were not born in America or are 2nd generation immigrants that proves that common oppression can lead to unity. The fact that that these individuals were impoverished and felt marginalized is what brought them together and lead to the culture today. Deep rooted racism in the United States kept the genre of music suppressed for a while before it was allowed to even be played on the airwaves. Now, in 2011, the main consumers of byproducts of hip hop are White Americans.

The term ‘hip-hop’ refers to a complex culture compromising of four elements: deejaying, rapping, rhyming, graffiti painting, and b-boying. These elements incorporate hip-hop dance, style, and attitude. “Hip-hop originated in the primarily African American economically depressed South Bronx section of New York City in the late 1970s” (Tate, pg.1). Hip-hop is a culture of fashion, language, music, movement, visual art and expression. The genre of hip-hop comes with a very significant history and evolution with its own heroes, legends, triumphs and downfalls. “Real” hip-hop is often stressed in the 21st century due to what is being passed off as hip hop, and it is often made clear that just because one takes a hip hop class, or listens to hip-hop music, does not mean they conform to the true immersion of hip-hop culture. Therefore, “real” hip-hop encapsulates the true essence of hip-hop culture, untarnished by impurities such as rapacious record labels, and vapid, materialistic subject matter. Due to the background of how and where hip-hop first emerged, the African American culture often feel responsible to protect what is for them, and to protect the culture of hip-hop entirely. Boyd states that even though hip-hop as a culture was created as a social movement, the “commercializaiton” of hip-hop demonstrated in film and media construes it to another form of urbanization and popularity”(Boyd, 79). However, in the two movies being examined in this essay (Save the Last Dance

Hip- hop has become a phenomenon throughout youth culture. Many believed hip-hop was only a phase of music like disco, but as the genre continued to expand and evolve, it became clear that hip-hop was here to stay. (History of hip- hop: past, present, future) Hip- hop is made up of 2 main elements, DJing and rapping. DJ is short for disc jockey, which is a person who usually uses turntables to make music, and rapping is talking and chanting in an easy and familiar manner. (Hip-Hop: A Short History) In writing this research paper, I will explain the most impactful years of hip-hop, and the events surrounding them, starting from 1979, when Sugarhill Gang released “Rappers Delight”.