Running Head : Bourke Street Bakery Essay

Any business, no matter what, is going to fail if the product is not of good quality. You wouldn’t watch a poor quality movie, or eat a meal that wasn’t to your taste. So a business needs to work hard to ensure that their produce is of high quality, and Bakers Delight does so by making their products fresh and in good environments. Through quality food, Bakers Delight has stayed, and remained Australia’s most successful

Wilson’s Bakery is a friendly café business that serves great products located in Alaska. Since the climate area is usually cold, some of the products will consist of hot herbal tea, variety pastries, soups, etc. The objective of this company is to build a strong market niche in the suburban development because there is minimum experience within the market area. Presently, the area has some restaurants and a few bakery cafés. Wilson’s Bakery will serve all its customers lower, middle, and upper income by providing its products within reasonable prices and rendering services that will put a smile on the face of its customers.

To gain competitive advantage Kudler will need to gain enough information about its competitors to know its competitor’s strengths and weaknesses. By knowing the competitors strengths and weaknesses Kudler can market its products with a differentiated strategy from its competitors (Business Marketing Plan.net, 2011).

To compete with others industry, for our new product we must first know our competitor and the current industry technique by mapping the competitor’s landscape then act as a customer who mean putting themselves inside of their minds. Be knowledgeable about your business. Know all the loop-holes, hire outside consultants who are familiar with the marketing mix. Utilize the four P’s, price, place, promotion, and product.

Imagine you are part of a strategic planning group at a large corporation that is considering developing a new proposed product. The marketing director has asked your team to do a competitive market analysis to determine the product’s potential success. The analysis will focus on your primary competitor in the product’s market.

An understanding of a competitor’s position can be a key for a business to determine where funding and resources should be allotted to create new products or services.

This business plan is developed for opening a new patisserie and cafe in Melbourne CBD for its successful opening, growth and market share of its target audience. This rich and diverse business plan is anticipated to reach out to pastry target market, which are seeking superior product at an affordable price within the business community and general shoppers. The interest by consumers in the coffee house industry is sweeping the city. Puffers are positioned to bring this to the

In increasingly competitive markets, consumers have better choices over where they buy their products. For an organisation to meet its business objectives, it has to find out what consumers require and then identify the best way in which it can satisfy these needs and wants. Creating a competitive advantage can be difficult. A unique marketing strategy with clear objectives is vital to ensure effective promotional activity.

The entrance of a new competitor into a market can cause a business to change its marketing strategy. For example, a small electronics store that was the only game in town might have to change its image in the marketplace when a large chain store opens nearby. While the smaller store might not be able to compete in price, it can use advertising to position itself as the friendly, service-oriented local alternative.

The industry in which the company operates can be characterized as monopolistic competition. This is because, since there are no barriers to entry in this industry, threats of entry by potential entrants has made the industry some-what competitive. But the brand loyalty gained by the firms through massive advertising has rendered the firms within

Abstract: When it comes to marketing, one of the most important factors that come with it is promotion. Promotion is the key factor to making the public aware of your product/business. Promotion also takes a huge role in competition. If your competition has a great promotional plan, more people will be aware of their product than they will be of yours. Promotion has a huge effect on whether or not

To remain competitive a company must consider who their biggest competitors are while considering its own size and position in the industry. The company should develop a strategic advantage over their competitors’

Competition has became evident and essential in the market of the world’s most important companies. It has allowed consumers to receive ultimate value from the goods and services that they are seeking. In my case study this competition is between two companies that produce ponchos for the fashion industry. The company that we are introduced with is named Tela and their running mate, Saira, is the Goliath of this market. Tela is trying to stay afloat and gain more customers as the underdog. Their plan to reach out to prospective customers is to introduce their new marketing strategy. This strategy includes Tela’s new mission statement which would make consumers aware of their core values and advantages over the Saira. Tela is owned by

Coffee shop is the famous business in Cochin. Coffee or Tea bar is a daily requirement for the local coffee lovers, and it is a place to dream big things in life and to discuss among friends and relatives and just a comfortable place to meet your loved ones or to read a book, all alone. With the growing demand for high-quality tea or coffee and great service, The Melody Coffee shop will mainly focus on the institute of management studies in Cochin and other private institutes also. The kind of culture will offer its customers the best prepared coffee/tea in the area that will be served with a muffin and a sweet, moreover we will provide some free books that many more old customers can read and enjoy their visit. The shop will operate a 70 square foot coffee bar near to the entrance of the institute of management studies in the building. The identified place can be obtained for lease for 8 months and it is possible to get a nearly extension in the upcoming months and years. The start-up funding which is available with Mr. Hemant is INR 80,000/- and it is surely that the remaining amount of Rs 50000 will be incurred through some commercial loans from the Bank of Baroda. The business is expected to gain more and more profit that will be more than 150000 per year. Melody Coffee shop will try to maintain a high gross profit margin and reasonable operating expenses throughout the year.

Knowing who your competitors are, and what they are offering, can help you to make your products, services and marketing stand out. It will enable you to set your prices competitively and help you to respond to rival marketing campaigns with your own initiatives. You can use this knowledge to create marketing strategies that take advantage of your competitors ' weaknesses, and improve your own business performance. You can also assess any threats posed by both new entrants to your market and current competitors. This knowledge will help you to be realistic about how successful you can be.