Running Head: Investigation On Technique Used To Attract

2997 WordsMay 3, 201712 Pages
Running head: INVESTIGATION ON TECHNIQUE USED TO ATTRACT VISTORS TO ECOTOURISM DESTINATION IN NORWEGIAN FJORDS 1 INVESTIGATION ON TECHNIQUE USED TO ATTRACT VISTORS TO ECOTOURISM DESTINATION IN NORWEGIAN FJORDS 8 Investigation into Techniques Used By Marketers to Attract Visitors To Ecotourism Destination In Norwegian Fjords Student’s Name Institutional Affiliation Investigation into Techniques Used By Marketers to Attract Visitors To Ecotourism Destination In Norwegian Fjords 2. Literature Review 2.1. Background of the Study Marketing tools play a major role in the…show more content…
Travel and tourism marketing are often categorized into several categories that are mainly related to public and private tourism marketing, national and international, demand and supply (Camison, 2000). Also, marketing plays a crucial role in the tourism industry due to its influence on behavior, attitude, and psychology of consumers that can positively affect the various phases of the entire decision-making process (Wynne et al., 2001). In fact, according to Wirtz and Mattila (2004), consumer behavior is considered as one of the most crucial issues of the tourism marketing due to the changed economic and social environment. Customers choose hotels and other hospitality destination for several reasons, such as available budget, facilities, quality of product offered and other factors. Consequently, manager and marketers need to identify those factors that enhance their opportunity to be chosen by customers in a market that offers a wide number of similar competitors. They have to monitor current and previous customers through emails, blogs, forums, customer reviews and feedback on specific websites that are the primary source of information for people who are seeking for a place where to stay during their vacation, business travel or others.

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