Rupert Murdoch´S Media Monopoly

5481 WordsApr 5, 200522 Pages
The paper explores how dangerous such an important mass media as TV can be, if too many power is concentrated in just a few hands, and how our perception of reality can be manipulated by the selection and manipulation of information presented on TV. Table of Contents Introduction ……………..……………………… p. 3 1. The development of television ……….. p. 4 2. Globalisation of the TV market and its effects …………………………. p. 5 3. How legislation can influence the quality of journalism …………….. p. 6 4. How television can be abused…….……p. 8 5. Rupert Murdoch´s media monopoly and its effects on American television and society ………………… p.10 Conclusion ……………………………………… p. 15 Bibliography ……………………………………. p. 17 Introduction…show more content…
Plake 2004:15ff). At about the same time the Scotsman John Logie Baird used the telephone net to transmit pictures from London to Glasgow and invented cable TV. This new transmitting method improved the quality of reception and even live transmission was possible (cf. Plake 2004:15). In 1940 there were already twenty seven TV stations operating in the United States, but during the second World War the development of the television market slowed down. The increasing lack of money and staff resulted in the shutdown of several TV stations and also the sale of TV sets went down. But after the war the economy recovered and an enormous television boom followed. In 1951 first colour TV sets were placed on the market and in 1960 there were already more than five hundred TV programs and 95% of them belonged to three major networks: NBC, CBS and ABC. Many local TV stations which tried to remain independent, were finally edged out of the TV market (cf. Plake 2004:18ff). In cooperation with Europe, US television conglomerations invested millions of dollars in the development of a worldwide TV network via satellite and cable. So television was no longer bound by the territorial limits of the nation state (cf. Plake 2004:23ff). 2. Globalisation of the TV market and its effects: As globalisation and commercialisation is constantly changing the media landscape, even on the TV sector more and more power is concentrated in just a few hands. " Today

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