Rush University Medical Center Environmental Scan

Successful organizations develop both, short and long term goals focus on operational and financial strategies. This process needs constant evaluation in order to identify opportunities for growth. The goal of every healthcare facility should be to become a leader in the industry, attract high-quality staff and health experts, and establish cutting-edge services for the community. By reviewing current operational realities while working a market research enables the organization to develop strategy solutions to address environmental concerns.

For health care centers to remain competitive, it is important for them to conduct comprehensive market analysis of their external environments to properly understand important issues affecting their health care marketplace (Ginter, Swayne, & Duncan, 2012). An effective market analysis consists of the following elements: industry overview, target customers, market segmentation, competition and market needs, growth, and trends (CSU-Global, 2015). This paper discusses the components of a valuable market analysis and strategic thinking map for Pocahontas Memorial Hospital’s (PMH) that will help its’ leaders when making strategic marketing decisions for their proposed

This paper pertains to the marketing of Health Care Services and provides the steps and history of marketing in health care and the effects of marketing on the health care delivery system from 1950 to 1990. It introduces the health care consumers and their role in the marketing process as well as the factors that influence consumer behavior. These factors influence the success of marketing in health care. It also provides the requirements for successful marketing and current techniques and strategies used by health care organizations.

The ever-changing environment in healthcare requires strategic planning teams to address a handful of specific critical issues that will lead to success in the long term. In an industry as diverse and large as health care, Scripps Mercy will face many challenges but will need to avoid the temptation during the environmental assessment phase of its strategic plan. Zuckerman (2012) states, "Failure to produce a limited number of issues to address in subsequent planning activities almost always dooms the strategic planning process" (p. 43), too often healthcare is riddled with issues; an effective environmental assessment will condense these concerns in a solid and clear way. All the new upcoming changes in healthcare reform and technology will have Scripps Mercy face many challenges in information management, their demographic served, and staff recruitment and development.

One element of an external environmental assessment is the complicated, dynamic process of a competitor analysis. The new paradigm of healthcare delivery makes it necessary for organizations to think about their competitive edge, something that healthcare administrators did not have to think about in the past. Ginter, Duncan, and Swayne (2013) identify the essential elements of a service area competitor analysis: establishing the categories of service; determine the service area, the geographical boundaries; and identification and analysis of weaknesses and strengths of those vying for the same market share (p. 78). Today’s healthcare leaders need to think beyond the facilities that are most close, owing to the fact that consumers of care are willing to move past their neighborhoods to centers of excellence that deliver the highest quality care. Leaders also need to consider service providers that are dissimilar in structure. These ventures are new to the healthcare market, offering one profitable, specialized service. Market niches should not be overlooked or underestimated because they are likely contenders (Ginter et al. p. 80). This paper offers a competitive analysis for detoxification, the first level of treatment for substance use disorders (SUDs). There is a discussion of the service category and service area of one treatment offered in a freestanding psychiatric facility in metro Boston, Massachusetts, and ends with a discussion on how the

I choose to learn more about Rush University Medical Center. I am currently a nursing student; Rush University medical center is a hospital that I hope to be a part of one day. To begin with some history of Rush University medical center, it has been a part of the Chicago land area for more than 170 years. It was named in honor of Dr. Benjamin Rush, the only physician with medical school training to sign the Declaration of Independence. It was first known for their expertise in engaging in patient care, research, teaching, associated with several scientific developments as well as clinical procedures. Rush discontinued their undergraduate education in the early 1940s, but continued teaching at the university of Illinois in Chicago. They reactivated, and in 1972 included colleges of medicine, nursing, health science, and research training. Rush has had a history of being the first to achieve many advancement in patient care. For example, 1948 a team member was the first in the Chicago area to establish the first cardiac catheterization laboratory and performed the first heart catheterization. Along with surgeon William Shorey who became the first physician to reattach a severed hand. These are only a few of the advancement that Rush has been a part of over the years.

The business plan of any organization can only occur after a successful strategic plan is form and securely in place. The strategic plan in any corporation, organization, and small business ventures has a vision on where this organization needs to be in the future. “The strategic plan is a long-term (three- to- five years) views of where the organization is going” (Hillestad & Berkowitz, 2004, p. 32). A strategic plan is just that a plan of things to come and how to attain the business or how

Founded in 1905, Emory is one of the largest Hospitals in the Georgia with 200 provider locations and 1,800 physicians in more than 70 specialties, including 220 primary care physicians. The report presented evaluates major internal and external factors affecting Emory using an analytical technique. Based on Emory’s’ Services in Georgia, it identifies strategies that have been beneficial for Emory Hospital. Emory gives high-quality care using innovative techniques, with caring personnel, a variety of healing options, and a selection of first-class skilled professionals primarily at all of their many Hospital-operated clinics. This report aims to evaluate major internal and external factors affecting Emory using an environmental analysis called SWOT. It will be based on the Emory’s Services in Georgia, and will identify suitable strategies for Emory to continue giving great service.

ABC Medical Center is a general hospital setting that employs a variety of professionals in the medical field, including, but not limited to; Doctors, Physician’s Assistants, Nurses, Aides, Physical Therapy, Occupational Therapy, Nurse Case Managers, and Social Workers.

Kotler, P., Shalowitz, J., & Stevens, R. J. (2008). Strategic marketing for health care organizations: Building a customer-driven health system. San Francisco: Jossey-Bass.

An organization such as the Oregon Association of Hospitals and Health Systems (OAHHS) is established to help Oregon hospitals understand how to best serve their unique communities, while continuing to reach state-wide goals. OAHHS currently has a primary goal of helping Oregon hospitals to reach the Triple Aim determined by healthcare reform: improving the quality of patient care and population health, while reducing the per capita costs. This type of organization completes ongoing analyses of their business, on a regular basis to ensure that they are communicating the most up-to-date information to the hospitals of their state. A SWOT analysis is one type on analysis that can help them to determine internal and external factors, including environmental and marketing challenges that may need addressed.

Rush Medical College is located in an urban area which serves a diverse population. I would join the Latino Medical Student Association to increase my support during medical school and to also network with other students with similar interests. The opportunities for volunteering in underserved communities at RMC such as the RCSIP would allow to me to utilize the skills and knowledge gained in medical school to serve the healthcare needs of the underserved in Chicago. My interests in this program stems from my multicultural background. Although I am both Mexican and Polish, I identify with my Mexican culture more due to being raised throughout the majority of my life in southwest Chicago. The experiences and opportunities I was afforded during

Environmental analysis should, in theory, be part of a health organization 's strategic planning process. Case studies of Wow Hospital (WH) facilities, a community hospital are presented to determine empirically how environmental analysis was actually incorporated into the strategic planning process. It is

The central concept of marketing is the exchange of something of value between the provider and the purchaser. Determining what the consumer need, want and desire and delivering it better than the competitors is the goal of marketing (Longest, Rakich and Darr, 2000). Healthcare is becoming more business oriented and using marketing tactics to increase consumer use of the services and products the health care system offers. Ensuring marketing of the right products and services is successful the organization’s mission and marketing need to be in alignment. This alignment begins with the strategic planning process, which

1. Akron Children’s Hospital Marketing Director Aaron Powell felt it was important to conduct this study because Akron Children's Hospital's marketing director Aaron Powell thought that it was important to conduct this study, because other competitive hospitals in the area had hired marketing directors similar to himself, and were consequently intensifying their marketing campaigns in the area, which created an urgency for Akron Children's