Rwt1 Business Research and Writing Essay

2817 WordsNov 12, 201112 Pages
Online Retail Marketing Cristina Haile Western Governors University Business Research & Writing Marc Marketing Consulting Firm February 10, 2011 Table of Contents Executive Summary……………………………………………………………………………... 3 Advantages of Online Marketing…………………………………………………………….. 4 - 5 Disadvantages of Online Marketing………………………………………………………….. 5 - 6 Potential Impact of Online Sales for Company………………………………………………. 7 Requirements for a successful Online Market Campaign……………………………………..7 - 9 Reference Page…………………………………………………………………………….. 10 - 12 Executive Summary This report will be to present research done on online Marketing opportunities for retail sales. It will not only allow a better understanding of…show more content…
Advantages of Online Marketing Online marketing is an important step for a company to take. There are several advantages that come from online marketing for retail. In order to know those it would be beneficial to know the various kinds of online marketing methods that exist to clients looking to succeed in online marketing. Those methods include banner placement, internet search engine placement, search engine optimization, e-mail newsletters, link building, article submission, affiliate marketing, online direct selling, pay per click advertising, and online public relations (Livnat, 2009). All of these methods allow companies to reach customer bases in one way or other. Below is listed key advantages related to marketing retail online. 1. Number of customers that are able to reached. Customers can be reached not just locally but globally. Companies can deliver different content according just to location through geo marketing (Livnat, 2009). This allows the information to be different for different geological areas. For companies that deal with more sensitive information for customers, marketing allows them to deliver confidential information directly to the customer without using a courier. Reaching different customers requires different tactics. Online resources allow a company to get a customer’s attention by using information with pictures, animation, sounds and

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