Rwt1 Bussiness Research

The business that I want to open would be a franchise of a McDonald’s restaurant. McDonald’s is a fast-food restaurant that serves a variety of products, but is mostly known for its

The current marketing profile of Boost juice is to manage the brand so effectively created. The image of boost juice in the market is very high. The impact it has created in the minds of consumers and competitors is so clearly marked that it has been able to rise itself above the marketplace and position itself in the minds of the customers. The brand communications have also been promising and have fulfilled all those messages which it has committed itself to. This has been the greatest source of equity. The awareness that boost juice has created has put off all other competitors far behind and hence it is the industry leader. The brand is instantly recognizable by its distinct packaging, flavor and inimitable appeal. It is relevant as a healthy juice bar while competitors have not been able to carve that niche. People prefer this to other juice sticks. Boost juice has returning customers the greatest asset that any organization would want and aspire for. It enjoys a lion’s share of market for juice bars and though sold at price premium it commands the respect due to it.

1. Franchisees gain numerous advantage when they purchase a franchise. First, while a franchisee may be opening a new store, it is part of an already established business and system. This means a franchisee has access to turnkey operations, allowing an increased speed to establishing and growing the business. Franchisees also get support for management and training activities, as well as financial assistance. Going hand in hand with this, a franchise already has an established brand name, quality of goods and service which have been standardized across the franchisor’s larger company, and national advertising programs from franchisors. Franchises also have large-volume, centralized buying power. A franchise has proven products, and

I could successfully operate one of the four franchises without having experience owning a business because a franchise “is generally a proven business model … [and] reduces your risk” (Stricker, 2015, P. 74). Figure 5 demonstrates the four franchises’ market share, revenue, and net worth. Furthermore, I could successfully operate Massage Envy without experience, since Massage Envy has the highest market share and a net worth of $500,000. Although I have no experience in operating a business, “franchisors offer extensive hand-holding” that will allow me to succeed” (“Buying a Business off the Rack”, 2013). Moreover, “name recognition” will allow me to succeed and reduce my risk (Stricker, 2015, P. 74). Also, gaining knowledge by experience and from other franchisors will allow me to succeed.

First, we will evaluate what we thought were pro’s for opening up a franchise. One concept that we liked the most was that a franchise operates very similarly to

My company’s name is Sun Dry Fruits and it offers dehydrated organic fruits. In order to make my business into a franchising opportunity, I had to take into consideration these factors: demand, competition, investment, and training.

First, the strengths are that the overall design, “the creation of the smoothie and juice names, and distribution, was done with multiple stores as the goal.” (Pg. 2) This business model differentiates them from the competition because instead of offering the same flavors, juice names, design, and distribution to all of the locations it is determined by a section of stores rather than the entire market. This tactic allows their business model to be targeted for a specific demographic depending on the external environment.

felt that in order to truly identify a market a company would have to go through the process of

Cranfield Inc. is a leading producer of juices for range of cranberry cocktails. After a market research experiment Cranfield Inc. has many different business decisions to make. One to introduce a new line called lite cocktail which requires space and machinery and will eat into sales of currently offered products. Or not to introduce the new product and lease out it’s space, or do nothing to save the space until it’s needed for its current product line.

In the following analysis, we will first identify the key issues that Sunshine needs to tackle. We will then evaluate the current market conditions of the manufactured juice industry, Sunshine, and its competitors. To find a suitable market match for Sunshine, we will look into the behavior and characteristics of orange juice consumers. Afterwards, we

End users are those individuals walking in the company stores, ordering a smoothie and a cookie, paying the cashier and then telling her friend how wonderful the ambiance is. This buyer segment does not purchase large amounts of product at one time and likely chooses Jamba because of the quality of the ingredients. With no switching costs and a growing industry offering many options, patrons of smoothie cafés can freely purchase their delightful cool beverage anywhere. According to the U.S. Census Bureau the number of stores within the “snack and nonalcoholic beverage bars” industry grew from 36,036 in 2002 to 49,463 in 2007 [ (U.S. Census Bureau) ]. This trend means that Jamba Juice will have to increase customer loyalty to battle the increased competition.

Point2- As a rule a successful restaurant should have a variety of menu options. And Dairy Queen does they have burgers,chicken sandwiches,salads,fries,onion rings,cheese curds,and of course ice cream. Now you may be thinking well places like Mcdonald’s have this kind of menu too they have burgers sandwiches and sides like fries plus they sell milkshakes and ice cream.But dairy queen sells cakes,fruit smoothies,and many other options that mcdonald’s doesn't offer. They have also had some cool logo’s in fact the used to have dennis the menace as a logo. Point 3-As a rule a successful restaurant should have good locations. If we got a dairy queen we could put it over by the new taco bell because lots of traffic passes that way and many people would eat there. There are 4,800 dairy queen’s in the world as of 2014 so if we added one in belvidere not only would we be helping dairy queen succeed we also would have new food options. Dairy queen would be very successful their annual revenue is 3.2 million dollars! Plus if we got one here we would be supporting a restaurant that donates to St.Jude's. And the CEO of dairy queen David bleek has said ‘’Dairy queen is not just

It has its advantages and disadvantages to franchise the business. It is a careful decision to make for anyone to invest a lot of money into a franchise and everyone should be comparing pros and cons.

Healthy Potion is a small business that specialises in providing a unique, oriental beverage to consumers. However, the business only has one product, named Healthy Potion, and is currently aiming to diversify its product line in order to limit it’s exposure to risk. To implement its strategic development plan, the business requires $200 000, and is contemplating between whether to utilise debt or equity funding. This report will provide a comprehensive strategic analysis of Healthy Potion and propose an effective strategy for new business development. It will also evaluate the financing options available to the business and suggest a plan to raise the requisite funds.

Not having to answer to a corporate boss is the dream of many and the flexibility that owning a business franchise creates provides this option. Success is not reached by simply creating a business, however. The level of success is measured by the size and efficiency of the business. Business growth is the driving force of the economy. The additional jobs and revenues created when a business expands allow the economy to grow at exponential rates. One of the fastest and most popular ways to increase the size of a business is to turn it into a franchise, which can then be purchased by individuals. Franchising provides opportunities that are beneficial to both the parent company and the purchaser. The company that owns the business can expand