Rwt1 Research Paper

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Business Research Report New product line recommendations Table of Contents Executive Summary 3 Introduction 4 Research Findings 4 Finding Number 1 4 Finding Number 2 5 Finding Number 3 5 Recommendations 5 Conclusion 6 References 7 Executive Summary The company has recently decided to expand its product line to include a product that is a deviation from our traditional offerings. The expansion presents two potential outcomes. Outcome one has a potential for profit, incremental growth, and additional market share for the company. Outcome two has a potential for financial loss, reputation or brand damage and reduced market share. We have analyzed our current assets, liabilities, revenues, operational expenses,…show more content…
Cash on hand and Assets are important to account for when expanding into a new product line. When an accurate balance sheet is presented and all proper accounting is done, the company is able to leverage their financial strengths and not expose weaknesses when expanding into a new product line. The reasoning for such a strong focus on the balance sheet is to ensure that the capability to expand is present financially. Companies that have cash on hand and assets are displaying a positive indicator because it shows the ability to act and invest on demand. According to (Martin, 2002) “Cash is king regarding solvency, but customers shouldn't overlook a company's cash-burn rate” what this means is that even though there is cash on hand the ability to go through it is present especially when launching a new product lines in which case the ability to replenish cash reserves must present in the form of revenues. Revenue generation is the way a company stays afloat, replenishes cash reserves, and pays bills. Without viable receivables, the company cannot effectively pay its bills and replenish cash reserves which forces it to be dependent on short and long term borrowing which forces it to operate at a loss and according to

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