Ryan Air Case Study
Strategic Management
Names:
Table of Contents
Step 1: Identifying the positioning questions
1.1 Summary of the case pg. 2
1.2 Main Questions & Problems pg. 3
1.3 How was the strategy developed? pg. 3
Step 2: Gathering & analyzing the facts
2.1 Ryan Air Environment Analyses pg. 3
2.2 Ryan Air Strategic Capability Analyses pg. 5
2.4 Ryan Air Competitive Strategy & Business Model Analysis pg. 5
2.5 Ryan Air Stakeholder expectations & purposes Analysis pg. 7
2.6 Ryan Air Economics Analysis pg. 9
2.7 SWOT Analysis pg.10
Step 3: Alternative Courses of Action
3.1 Alternative courses of action pg.11
3.2 Evaluation considering mission & long term goals pg.12
3.3 Advantages &
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These should include the rise in fuel costs and considering history, terrorist attacks.
Social
Even though surveys show that customer satisfaction is not up to the standards of their competitors such as Easyjet, Ryan Air is still an attractive choice for the customer base which is budget conscious and likes no frill and low cost travel.
Technological
In 2000, Ryan Air launched its website www.ryanair.com where over 95% of bookings are made online. This saves the company from marketing and agent costs, while fulfilling the customer’s expectations of a simple online booking system. Further, Ryan air keeps upgrading its fleet to modern aircraft.
Environmental
Optimizes efficiency, as among the 20 largest airlines by passenger volume Ryan air has shown to be the cleanest, using barely more than a third the fuel to transport its average passenger one mile compared to the least efficient, American Eagle.
Legal
Ryan Air has been in court for misleading advertising campaigns and inefficient services offered to the disables. Further, they have been accused of receiving illegal subsidies from an airport.
Porters Five Forces Analysis: this frame work is used to determine how attractive the low cost airline industry is terms of the competitive forces.
Competitive force
Type of Threat
Level of Threat for Ryan Air
Explanation
Potential Entrants
Threat of Entry
Low
It is hard legally and very
Summary: Ryanair was founded in 1985 by the Ryan family to provide scheduled passenger airline services between Ireland and the UK, as an alternative to the then state monopoly carrier, Aer Lingus. It started out a full service conventional airline, with two classes of seating and leasing three different types of aircraft. However, despite growth in the passenger volumes financial problems were of a growing concern.
Ryanair, originally an Irish low-cost airline and established by the Ryan family in the year of 1984 starting off with only 25 members of staff. Replicating the American Southwest airline business model and then officially relaunched in the year 1990. It has vastly grown from being a single-aircraft family operation into one of the world’s top leading airlines. Now Ryanair has reached 11,458 employees. The airline carries over 131 million passengers per annum on over 2,000 flights daily, from 86 different routes, flying to more than 205 destinations in 33 countries.
The airline industry has always been a fiercely competitive sector. Since the invention of low-cost carriers, also known as no-frills or
Cathal Ryan and Declan Ryan have started Ryanair since 1985. For nearly a year, Ryanair had operated a 14-seat turboprop between Waterford and Gatwick Airport on the outskirts of London. The airline targeted low-fare segment market. It initiated service from London’s secondary airports. In terms of competition, Waterford and Gatwick didn’t pose any challenges.
What purpose does religion serve? Why does religion continue to play an important role in human life? Koenig (2009) declared that atheism is rare, and rather, 90% of the world’s population practices religion or spirituality. Religion and spirituality have ambiguous meanings and are not universally defined. Although difficult to adequately define, Koenig (2009) inferred that “religion is rooted in an established tradition that arises out of a group of people with common beliefs and practices concerning the sacred” (p. 284). Spirituality, however, is often defined on an individual basis and not necessarily connected to religious beliefs (Koenig, 2009). Researchers often relate spirituality to personal interaction with spiritual entities
Many historians believe that due to the Wilhelmine Era and the expansion of the German nation, as a whole, led to the outbreak of World War One. During the Bismarck era, Bismarck 's main goal was to keep France isolated and stay in good relations with Austria and Russia so that it would prevent a two-front war. Although Bismarck 's foreign policy was creating cooperation, it did not last very long. The spark of World War one came from the Wilhelmine era, which turned away from everything Bismarck’s foreign policy represented. The expansion of the military scared Europe, the industrialization of the railroad was a suspicion to other countries, and
Set up in the year 1985 at a capital of 1 pound with a staff strength of 25, Ryanair is today the World’s favourite and most commonly used airline which operates more than 1,400 flights per day from 44 bases and 1100+ low fare routes across 27 countries, connecting 160 destinations. Ryanair operates a fleet of 250 new Boeing 737-800 aircraft and is expected to increase it by another 64 in 2 years. Ryanair currently has staff strength of more than 8,000 people. Its passenger base has been increasing
Ryanair is Europe’s largest low-fares, no-frills short-haul carrier. The organisation was founded in 1985 as a conventional airline but re-launched itself in 1990/1991 as a low-cost carrier, replicating American Southwest Airlines’ business model. Since then Ryanair has grown
Ryanair is an Irish airlines company set up by the Ryan family in 1985 with a share capital of just £1 and only 25 members of staff. Its first route was launched in July 1985 from Waterford in the southeast of Ireland to London Gatwick. The expansion of the company started in 1986, when the company obtained the permission to compete with the duopoly British Airways and Aer Lingus.
Ryanair was founded in 1985 by Tony Ryan who already died in 2007. It was originally a full service airline and turned into a low-cost carrier in 1990s. Ryanair used a series of cost-cutting policies to attain to the target as its mission statement (Ryanair Annual Report, 1999):
Ryan air, an Irish airline started in 1985 by Ryan family with a capital share of £1 and a staff of 25. Over the past few years the company has shown tremendous ontogeny. Indeed it is Europe's largest low cost carrier and fastest growing airlines. Currently it’s operating more than 1,500 flights every day from over 50 bases and around 1400 low fare routes across 28 countries which connect 165 destinations.
The observation consisted of a male and a female expecting their first child, to be clear not just a child but a set of twin girls, so let’s call them PET (parents expecting twins). The observation took place at a Basic of Baby Care Class at Medical City Alliance education center, the class is available for first time parents or a refresher course for any parent, Basic of Baby Care class was the first class our PET had ever attended.
The strategic plan of Ryanair has been to establish itself as Europe’s leading low-fares airline.” Ryanair aims to offer low fares that generate increased passenger traffic while maintaining a continuous focus on cost-containment and operating efficiencies.” (www.ryanair.com)
Ryanair was established in the year 1985 by the RYAN family and has grown from a small airline flying a short hop from Waterford to London, into one of the Europe’s largest carriers. The company expanded and within 4 years it had 350 employees, 14 aircraft, and carried 600,000 passengers a year. It is currently serving to 26 European Countries with 148 destinations. It operates on 794 different routes daily serving by more than 1050 flights in a day. It has totally 169 aircrafts running for different routes with 5986number of employees working in it However, Ryanair’s costs rose drastically and it recorded losses of £20 Million sover four years despite its growth. Although consumers were continuing to fly Ryanair
We will see how Ryanair was successful as world’s one of the most favoured low-fare airline and how did it apply each of this mix by putting in the