RyanAir's Strategy

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Ryan Air Strategy Company profile: Background: Ryanair, Europe's first and largest low fares' airline started in 1985 and was set up the Ryan family with a share capital of just £1, and a staff of 25. Over the past few years the company has shown tremendous growth and now operates more than 1400 flights every day from 44 bases and around 1100 low fare routes across 27 countries which connect 160 destinations. The company now has approximately 73.5 million passengers in the current fiscal year. They provide air travel and travel related other facilities such as car hire, travel insurance, cheap hotel accommodations, airport transfer, cruise holidays, free roaming sim cards, campsite holidays and many more. All these are provided at very economical prices. Current performance: Evolution of: Profit (Loss) before Taxation (2000 - 2009) Fame 2010 In 2010, Ryanair had a 204% increase in profits showing adjusted net profit of 318.8million. This was despite the economic downturn suffered throughout the country. Many competitors announced losses or bankruptcy but Ryanair had great profits. 51 new Boeing 737-800 aircrafts were purchased which made it 232 Boeing 737-800 in total. Negotiations of 200 aircraft order with Boeing was terminated. This will show a substantiate fall in capital expenditure over the next 3 years. Increased profitability shows rise in cash in hand by 535million to 2.8billion. The board proposes to return 500 of this cash as dividends. Also

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