Ryanair Analyses

44239 Words177 Pages
Master’s thesis M.Sc. in EU Business & Law An analysis of the European low fare airline industry - with focus on Ryanair Student: Thomas C. Sørensen Student number: 256487 Academic advisor: Philipp Schröder Aarhus School of Business September 13, 2005 1 Table of contents 1. Introduction 1.1. Preface 1.2. Research problem 1.3. Problem formulation 1.4. Delimitation 6 6 7 7 2. Science and methodology approach 2.1. Approaches to science 2.1.1. Ontology 2.1.1.1. Objectivism 2.1.1.2. Constructivism 2.1.2. Epismotology 2.1.2.1. Positivism 2.1.2.2. Hermeneutics 2.2. Methodology 2.2.1. Types of research 2.2.2. Types of data 2.2.2.1. Quantitative data 2.2.2.2. Qualitative data 2.2.2.3. Primary and secondary data 2.5 Reliability and…show more content…
SWOT analysis 9.1. Strengths 9.1.1. Resources 9.1.1.1. Large route network 9.1.1.2. Network of business partners 9.1.1.3. Financial resources 9.1.1.4. Human resources 9.1.2 Competences 9.1.1.1. Non-scheduled revenues 9.1.1.2. Cost leadership 9.1.3. Core competence 9.2. Weaknesses 9.2.1. The service factor 9.2.2. Secondary and provincial airports 9.3. Opportunities 9.3.1. Industry consolidation 9.3.2. Introducing the “Eighth freedom of the air” 9.3.3. Expansion 9.4. Threats 9.4.1. Oil prices 9.4.2. EU legislation 9.4.2.1. Airport fees 9.4.2.2. Passenger rights 9.4.3. Air disaster 93 93 93 93 93 94 94 94 94 95 96 96 97 97 98 99 99 100 100 101 101 101 102 10. Conclusion 11. Epilogue 12. Summary 13. References 14. Appendix 103 108 109 111 120 5 1. Introduction 1.2. Preface As I have studied a M.Sc. in EU Business & Law, I found it ideal to find a topic that would encompass both European business matters as well as aspects of EU law. The European airline industry suits this choice of topic very well as it is a business operating largely across European borders, but it has also been the center of a substantial amount of EU legislation through the deregulation of the industry and the abandonment of state aid for national carriers. This has contributed to great changes in the dynamics and structure of the European airline industry, which I find fascinating and have therefore chosen to analyse this development in more detail through

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