Ryanair Case Study

5565 WordsJun 29, 200923 Pages
Ryanair case study 06/04/2009 Ryanair case study Executive Summary The purpose of this case study was to evaluate the performance, management functions and future perspectives for Ryanair, which strive to become the leader in the budget airline industry in Europe. Looking at the case study it is evaluated that Ryanair performance is based on focusing the low cost sector specially focusing the budget influenced business and recreation travellers. The organisation has attained success in the low cost market with increasing organisational problems in decision making, planning, customer service, ethics and corporate social responsibility. The analysis from SWOT indicates the problem of organisational culture need to be fixed in order…show more content…
16 6. SWOT Analysis ............................................................................................................... 16 7. Critical Set of Issues ....................................................................................................... 17 7.1 Critical Issues Weightage .......................................................................................... 19 8. Problem definition ........................................................................................................... 19 9. Culture of shared organisational values .......................................................................... 20 9.1 Advantages of shaping the shared organisational culture .......................................... 21 10. Recommendations ........................................................................................................ 24 References: ........................................................................................................................ 26 Page 3 of 26 Ryanair case study Situational Analysis The airline industry throughout the world and specially in Europe was facing hard time prior to the incidence of 9/11 with declining passenger growth rates and overcapacity was putting pressure on yields and margins. But afterwards budget airlines continued growth and profits as compared to increasing deficits of the mainstream airlines. European budget airline is

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