Ryanair

be an integral part of my life. What I experience will shape how I think

For the first Case Assignment, please answer the following questions. You can submit your paper in a Question and Answer format. In other words, list the questions and provide a short answer to each.

In this short project we will be discussing why management is important within an organisation. The organisation we will be reviewing is Ryanair.

It would be wise to rephrase the assignment question in your own words so that it expresses the scope and method of your work on the assigned topic.

I have been fortunate enough to have been given the opportunity to travel a handful of times now and having just got back from a three week trip to Iraq -I can assure you the experiences that traveling unfolds are life changing!

While vacation may seem like a week away from home, traveling has so many positive aspects. Whether one travels for a few days, or for a year, it can open the eyes of many people and change their views. While on the road, people often discover who they really are and create relationships with people they will never forget. During this adventure, people learn new languages, and connect with the world in a new way. Traveling is beneficial to both a persons mental and physical health; it makes the mind more creative, and it's a great way to exercise .

The idea to travel struck author Carl Hoffman a year after reading about horrific travel accidents for tourists who were traveling abroad. He reads about multiple accidents such as; many people dying from a ferry sinking in Bangladesh, an “adrenaline junkie who collects passport stamps and thrives on dysentery inducing street food.” After reading about all of this news, Hoffman decides he wants to gain some perspective on how dangerous traveling is for most of the world. He decided to plan a 159 day worldwide trip traveling through Colombia, Kenya, India, Mongolia, Afghanistan and Los Angeles. On his voyage, he only obeyed one rule and that was to get around only by the most uncomfortable, unreliable, disease-ridden and disaster-prone way.

Ryanair, originally an Irish low-cost airline and established by the Ryan family in the year of 1984 starting off with only 25 members of staff. Replicating the American Southwest airline business model and then officially relaunched in the year 1990. It has vastly grown from being a single-aircraft family operation into one of the world’s top leading airlines. Now Ryanair has reached 11,458 employees. The airline carries over 131 million passengers per annum on over 2,000 flights daily, from 86 different routes, flying to more than 205 destinations in 33 countries.

3) Repeat Question 1 for situation as it exists at the end of the case.

After working for 3 years, I was burnt out at work and wanted to rediscover myself and I could only think of travelling. But I always had this feeling that something is wrong. Neither I’d the money nor intention of wanderlust. I was just lost or maybe I want freedom of expression without being ending up in jail. I don’t know it yet. But one thing was sure and that was: I want to experience the world through the eyes of others. Living the lives of others or living with them provides you a window to enter their lives. I have always believed that travel breaks you free. My mind was conditioned to travel. I had changed almost a dozen schools by the time I completed my graduation. Oh boy!

Recently, there have been many problems across Europe that may affect the number of passengers across Europe. Firstly, this is about the political friction between the countries such as Germany and Turkey. Similarly, the political troubles, including the rise of the far-right parties can be considered a major barrier towards fast development.

Ryanair is one of the most profitable low-cost and low-fare airlines in the world. Even though it was merely bankruptcy in 1991, it could stand up and become very successful by 1999. An issues was what led Ryanair to huge losses in 1991, how did it re-gain its position, and what lay ahead in the next century.

Ryanair has grown since its establishment in 1985 from a small airline flying a short hop from Waterford to London into one of Europe's largest carriers. After the rapidly growing airline was taken public in 1997, the money raised was used to expand the airline into a pan-European carrier. Revenues have risen from €231 million in 1998, to €1843 million in 2003 and €3013 million in 2010. Similarly net profits have increased from €48 million to €339 million over the same period.[3]

We recommend a new mission statement after a consultation process involving our group members. The mission statement can replace an

I.INTRODUCTIONThis report outlines the analysis of two low-cost airlines performance in Europe, namely easyJet PLC and Ryanair Hldgs during their financial year between 2006 and 2008. It examines the companies' portfolio, future prospects and competitors to analyse the threats and opportunities facing their business. In conclusion, there is a recommendation whether to invest on easyJet and/or Ryanair's shares.