Ryanair Plc : A British Airline And Will Provide A Brief Summary About The Company

This report illustrates an in-depth look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline, along with the marketing strategy and brand strategy used and implemented by the low-budget airline. The strengths, weaknesses, opportunities and threats, known as SWOT analysis, will also be illustrated along with the external environment better known as PEST analysis which consists of the political, environmental, social/cultural and technology factors of easyJet. In addition an analysis of the competitive market environment of easyJet will be shown, which includes an overview of easyJet’s main competitors and the nature of business in which they operate

With the BCG Matric analysis, we can argue that Easy Jet enjoys a viable competitive position because of its actual market growth. However, its prices have been compared with those of rival firms. This has clarified that Easy Jet emphasizes on being a low-cost carrier with no surplus in-flight services. Writers such as Quelch & Deshpande (2004, p. 71) argue that the Boston Consulting Group growth/share matrix has offered an opportunity to establish the market share of Easy Jet and the company's growth rate. In the context of the company's low cost market, it is clear that the market is still are still increasing. In addition, with the current fleet volume of 80 aircrafts, Easy Jet can serve 160 routes across Europe. Industry experts have associated such massive penetration with the rise in numbers of passengers and a relative rise in market share. Consequently, it is clear that the company has become a star. Nevertheless, Easy Jet must expand its market share for it to transform into a source of income after the decline of the market's growth rate. With respect to the company's Boston Consulting Group growth/share matrix analysis, we can claim that the cash flow of Easy Jet from operating activities have declined as well as the annual finances. Nevertheless, the acquiring firm's cash flow statement is the main area of focus (Butler &

Many larger organizations have already achieved a mature stage in their organizational lifecycles and some are even in decline as their business models fail to keep pace with changes in an increasingly globalized marketplace. One larger organization that continues to grow using its original business model, though, is easyJet, which is already one of the largest low-fare air carriers in Europe and current signs indicate that the company will continue to grow its market in the future. To determine how easyJet has succeeded where others have failed, this paper examines the company's efforts in meeting the challenges with its initial launch, the company's early growth and the lessons learned from these experiences, as well as the acquisitions and mergers that have helped the company achieve its organizational goals. An examination of easyJet's organizational maturation status and how the company has differentiated its services is followed by a summary of the research and important findings in the conclusion.

The efficiency ratio is typically used to analyze how well a company uses its assets and liabilities internally. An efficiency ratio can calculate the turnover of receivables, the repayment of liabilities, the quantity and usage of equity, and the general use of inventory and machinery. This ratio can also be used to track and analyze the performance of commercial and investment banks.

The strategic plan of Ryanair has been to establish itself as Europe’s leading low-fares airline.” Ryanair aims to offer low fares that generate increased passenger traffic while maintaining a continuous focus on cost-containment and operating efficiencies.” (www.ryanair.com)

The essay will firstly introduce the organisation easyJet. Secondly the essay will explain about how easyJet uses its operation strategies and its competitive priorities. Finally the essay will discuss the most important operation decision and explain it further in detail. easyJet is a well known low-cost airline which operates in several European countries and has been founded by serial entrepreneur Sir Stelios Haji-Ioannou in 1995. easyJet undertook intensive research of a United States owned low-cost airline ‘Southwest Airline’. Most of the concepts for easyJet were adopted from Southwest airline; however easyJet added its own touch which reduced operating costs even further. EasyJet was strategically located at London's Luton airport.

These vital aspects of the operation are significant in keeping the cost as economical as possible. The managerial account is used for the allocation of funds for the overall maintenance and operation that is needed for continued profitability and positive morale. To ensure that investors, possible future clients, and partners have the accurate information to use when making decisions concerning the organization, the chief accountant will be aware of the financial account. The chief accountant should be aware of the financial account information to ensure that all internal and external users are correctly informed.There should never be any surprises when reading an article from the local newspaper or television news

To fully quantify the implications of BREXIT on easyJet, there is need to forecast the company’s free cash flows in the next five years. Free cash flow forecasting requires an estimation of some key Income Statement and Balance Sheet variables. As already mentioned in previous sections, the UK is the main geographic segment of easyJet, contributing to about 50% of the total revenue on average. Second on the list is Southern Europe which accounts for about 29% of the revenues on average, followed by Northern Europe at an average of about 19% and lastly Other at an average of just under 2%. For all estimates explained on the basis of the weakening pound, we acknowledge that easyJet hedges its fuel and currency exposures on a rolling basis over

In this report, I am going to be looking at British airways plc., how it began it operation its activities, the services it provides, its annual turnover, how it has grown over the few years, the comparison between its competitors and how management accounting can help it grow even better. This report will focus at a background of a chosen organisation, company analyses, cost structure strength and weakness and review it nature and how Management Accountant can supply information to assist the Management of British airways .

Ryanair is one of the largest airlines in terms of passenger numbers (REF) and has continuously grown in size and value over time as shown above. The extent of such an expanding firm is conveyed over the last eight years as Ryanair’s profits have more than quadrupled. However, there have been drops in profits in 2004 and 2008. In 2004, the airline was hugely affected by the conflicts in Iraq, the renewed threat of terrorism and endless increasing oil prices. However, in this same period, Ryanair managed to launch new bases in Rome and Barcelona, launch 73 new routes, takeover their competitor Buzz for a knock-down price and carry more passengers than BA in the European market. The reason for the decrease in profits in 2008 was due to increases in fuel prices and significantly increased airport charges, particularly at their largest bases at Stansted and Dublin.

Ryanair, originally an Irish low-cost airline and established by the Ryan family in the year of 1984 starting off with only 25 members of staff. Replicating the American Southwest airline business model and then officially relaunched in the year 1990. It has vastly grown from being a single-aircraft family operation into one of the world’s top leading airlines. Now Ryanair has reached 11,458 employees. The airline carries over 131 million passengers per annum on over 2,000 flights daily, from 86 different routes, flying to more than 205 destinations in 33 countries.

18 The management accounting information created and used primarily by internal users is intended above all for planning and control decisions.

If ownership and control limitations were to come into effect, it could significantly affect easyJet, prompting them to restructure both on a corporate and operational level, and in some instances perhaps forcing the company to give up certain routes and markets (Erkelens, 2016). This area has raised concern within easyJet, with the company writing to the UK Government and the European Commission, after the announcement of the results of the referendum, requesting that they prioritize the UK remaining part of the Single Aviation Market (Boffey, 2017). Subsequent reports about the possibility of easyJet moving its headquarters to a state within the EU by obtaining an air operator's certificate should the negotiations fail also surfaced around the same time (Wright,

A ‘Key objective is to drive demands, conversion and yields across Europe’ (reference) Easyjet managers will compare the amount of passengers who flew during this current year and compare it to the amount of passengers who travelled with them in previous years. If passenger’s numbers require escalation, the managers will evaluate their marketing strategies and improve them in order to increase the drive of demand. The managers will be necessitated to analyse other factors, which may affect passenger numbers such

“We would provide our brand and a little assistance in getting their airline set up,” said an EasyJet spokesman. The group would need to assess the potential risk to its brandname including safety and security risks.