Ryanair Strategy

1069 Words5 Pages
Sun Yat-Sen University Strategic Management

Professor: Richard Lihua

Individual Reflection

Date:April 13, 2013 Student: Wu Yanfei (12211208)

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目录 1. Knowledge Reflection ........................................................................ 3 2. Individual Experiences on Strategic Management Reflection ............. 6 3. Future Expectations ........................................................................... 7

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1. Knowledge Reflection

Strategic Management is the spirit for a corporation all over the world. A corporate’s strategy mainly based on three steps: Identify the strategic position, make strategic choice and make strategic actions. Each step includes different aspects. When we identify the
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Each of the eight elements have its meaning respectively, time means how quickly the change is needed.Scope means to be means how much change is and how

required.Preservation characteristics need

whatorganizational maintained.

resources means

Diversity

homogeneous are the staff groups and divisions within the organization. Capability means what is the managerial and personal capability to implement change. Capacity means what is the degree of change resource available. Readiness means how ready for change is the
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workforce. Power means what power the change leader has to impose change. Among the change section, technology plays an important role in the strategic change process. However, the technology strategy has its own process, the process includes selecting portfolio, Matching technology capacity, evaluation and strategy implementation. And generating the ideas and evaluating individual project is essential when selecting the portfolio, while creating strategic context and providing leadership, doing basic framework for technology strategy is also fundamental for matching technology capacity.

2. Individual Experiences on Strategic Management Reflection

During my three year working in the Telecom industry as a junior manager, I was given many opportunities on taking the training courses related to our corporation’s strategy. When I just enter the telecom corporation, we

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