Ryanair: Swot Analysis

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COMPANY PROFILE Ryanair Holdings (Ryanair or ‘the company’) operates low fare scheduled passenger airline serving short haul, point to point routes between Ireland, the UK, and Continental Europe, as well as Morocco. It is headquartered in Dublin, Ireland and employs about 8,560 people. The company recorded revenues of E3,629.5 million ($4,796.7 million) during the financial year ended March 2011 (FY2011), an increase of 21.5% over FY2010.The operating profit of the company was E488.2 million ($645.2 million) during FY2011, an increase of 21.4% over FY2010. The net profit was E374.6 million ($495.1 million) in FY2011, an increase of 22.7% over FY2010. SWOT ANALYSIS Ryanair Holdings (Ryanair or ‘the company’) operates low fare scheduled…show more content…
Ryanair's strong route network enables the company to gain access to key markets as well as enhance the quality of its delivery services. Strong fleet operations The company has a strong fleet base to complement its strong route network. As of June 2011, Ryanair's operating fleet was composed of 272 Boeing 737-800 aircraft, each having 189 seats. Between FY1999 and FY2011, Ryanair took delivery of 308 new Boeing 737-800 aircraft under its contracts with Boeing and disposed of 36 such aircraft including 10 lease handbacks. The new Boeing 737-800 aircrafts are larger than the previous Boeing 737-200A aircrafts used by the company. These aircrafts are capable of longer flights without refueling and incorporate more advanced aviation technology. The Boeing 737-800s also comply with Chapter 3 noise reduction requirements established by the International Civil Aviation Organization (ICAO), which took effect in the EU in 2002. Moreover, Ryanair expects to have 294 aircraft in its fleet by FY2012. The company expects to increase the size of its fleet to as many as 299 Boeing 737-800 aircraft by FY2013. Additionally, the company operates one of the youngest fleets in the industry. In FY2011, the average aircraft age of the company's Boeing 737-800 fleet was just over three years. Ryanair's strategy of using one aircraft type enables the company to limit the costs associated with personnel training, the purchase and storage of spare parts, and maintenance.

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