SEC 10 k paper 221

Accounting is the way all companies keep track of their out-going and in-coming finances. Applying accounting principles in any business is incredibly important because it allows for the least amount of mistakes and gives a comprehensive view of all transactions. There are many tools used in accounting, each with it’s own unique function. Statements are used to show a specific time period’s overview of assets, liabilities, and all transactions. These statements allow for easier comparing of months, years, or even different companies accounts. Two of the tools of financial statement analysis are called vertical analysis and horizontal analysis. Much like the definitions of vertical and

Common-size analysis - (also called vertical analysis) expresses each line item on a single year's financial statement as a percent. The base amount for the balance sheet is usually total assets (which is the same number as total liabilities plus stockholders' equity), and for the income statement it is usually net sales or revenues. By comparing two or more years of common-size statements, changes in the mixture of assets, liabilities, and equity become evident. On the income statement, changes in the mix of revenues and in the spending for different types of expenses can be identified

According to the text, the triple bottom line approach to corporate accounting includes three components:

  The money statements is used by both external and internal users including investors, creditors, managers, and executives staff. There are several analysis that are used in many ways of Horizontal Analysis and Vertical Analysis. Horizontal Vertical compares in specific items over number of accounting period that many people uses to balance their information. There are compared in different ways of in Absolute Dollars and by percentage ratios that helps with calculations. Then the Vertical Analysis which compares each separate figure that shows in Financial statements. The explanation of the analysis through income statements and using the balance sheet The analyze information helps many businesses and owners to make good business decisions so understanding the analysis will be great importance to how people compares the analysis.

A vertical and horizontal analysis of each company's balance sheet and income statement in this particular case will be enlightening. A vertical analysis will for instance shed some light on how revenue is being used. In this case, each component of the companies' financial statements will be converted into a percentage of a key component of either the balance sheet or the income statement. A special common size balance sheet and income statement will be utilized to ease comparison. The

Vertical Analysis or the common size analysis is calculated by dividing the Balance Sheet items by the company’s total assets. This number is then turned into a percentage for easier comparison. This percentage represents the growth within the company. Positive retained earnings and debt retention are shown through positive and negative percentages.

It’s a known fact that Starbucks is one of the leading brand in the market.When we analyse the market we find that Mcdonald 's and Dunkin are the competitors in the same product segment. So comparing Starbucks with these competitors will throw light on its grey areas, process and competitive edge in the market.

Starbucks financial statements were analyzed for the fiscal year ended September 27, 2015. Like all public companies, annual and quarterly financial statements are required to allow regulators and other interested parties to analyze the financial status and management decision making of the company. This analysis focuses on the results of Starbucks most recent published annual report containing their balance sheets, statement of earnings and cash flows. These statements will be analyzed against the results of one of its competitors, Dunkin Donuts, to investigate how the two companies compare to each other. It was noted that Starbucks and Dunkin Donuts do not have corresponding fiscal year ends. The data therefore is not directly comparable since the reports do not reflect the same time period of data but should provide additional insight. The paper will attempt to provide a brief analysis of Starbucks operations in terms of its liquidity, leverage, activity, profitability and growth ratios used by analysts in the industry.

Starbucks, named after the first mate in Herman Melville's Moby Dick, was founded in 1971 at Seattle's Pike Place Market by 3 atypical businessmen, Gordon Bowker, Jerry Baldwin & Zev Siegl.

Vertical analysis, otherwise known as common-size analysis, uses percentages to compare separate components of financial statements to a key statement figure or base amount (Edmonds, Tsay, & Olds, 2011.) “Vertical analysis of an income statement, otherwise referred to as common-size income statement, is when there is converting of each income statement component to a percentage of sale” (Edmonds, Tsay, & Olds, 2011.) This presents each item on a statement as a percentage of a base figure within the statement. Presenting financial statement information in a common-size figure as opposed to using dollar amounts is when the financial statement elements are shown as percentages of various base figures (Edmonds, Tsay, & Olds, 2011).

Moreover, most of the people know the brand Starbucks as the leader of the coffee industry. It is enormously successful and it comes out with no surprise that this will be used as benchmarking against the study of Dunkin’ Donuts.

Accounting helps to measure an organizations activities, process data into reports, and translate the results to decision makers. Financial statements and reports help to present the company to the public in financial terms. The information on these data statements can used to evaluate the company through vertical and horizontal analysis. Vertical analysis is the proportional analysis of a financial statement. Normally, vertical analysis is done with a financial statement over a period of time. When using vertical analysis, a line item on a financial statement is listed as a percentage of another item (Harrison, 2015). A horizontal analysis is the comparison of information or ratios over a series of reporting periods. Horizontal analysis helps investors and analysts to control how a company has grown over time. Analysts and investors could use horizontal analysis to compare a company's growth rates in relation to its competitors and industry.

Starbucks needs to evaluate the best in it is production and services. It also needs to look at it is assets compared to the competitors and if they are worthy their capability.

In 1971, a coffee bean retailing store named Starbucks was opened by Jerry Baldwin, Zev Siegl and Gordon Bowker in order to sell specialty whole-bean coffee in Seattle. And the name "Starbucks" was from mate Starbuck in the novel Moby Dick. In the decade, Starbucks had five stores and a small roasting facility in Seattle till

Horizontal analysis is the comparison of financial information in an organization’s statements over a certain period of time, while vertical analysis compares the percentage of each item in accounts, assets, and debt financing on a balance sheet or income statement.