SNAPDEAL Case Solution Final

1490 WordsApr 4, 20156 Pages
Account Management Case Study AGENDA FOR THE PRESENTATION AM’s Performance Measurement Framework Seller’s Classification Seller Evaluation Framework Challenges Faced – Sellers Prespectives Account Management Initiatives to Increase Sales [SNAPDEAL Actions] Initiatives to Increase Sales [Sellers Actions ] Proposed structure - “AM – Sellers” alignment Account Manager Number of Sellers Handled Rishi 272 Omi 445 Akki 42 Sid 16 Vinod 5 Account Manager High Revenue Account Sid • • Unit Sales Rishi 14532273 Omi 21441775 • Akki 71406108 • Sid 162822341 Vinod 276000 • • Akki Medium Revenue Account Rishi Omi New Accounts Vinod Current Account Management Team is currently aligned on total revenue size or…show more content…
This will help to judge the performance of the sellers across different matrix Top 25 Sellers Performance Selection Criteria • Order Completion Rate • This is the number of order delivered divided by the total order placed with the sellers • Order Cancellation • This is the number of order cancelled divided by the total order placed with the sellers irrespective of the cancellation reason • Order Stock Out Rate • This is the number of order was stock out by the seller and was fulfilled by a different vendor divided by the total order placed • Refund Rate • This is the number of order for which the refund was provided out by

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