SNHU Pet Food

Satisfactory Essays
SNHU pet store is proud to launch a new pet food to their stores called “Only Natural Pet Food.” With this launch the company marketing team will conduct market research, the team members will examine the best area to start the new product. The research will include investigating demographic, geographic, and psychographic elements of the target market. By focusing on finding the most successful niche for its new, all natural pet food, in turn, will help increase market shares. Applying the research done for this new line a pet food best utilization of our resources would focus on particular target market. Using Nielsen (PRIZM) (Nielsen, 2016) Premier Segmentation System the target audience would be up-and-comers. This target audience consists
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