Essay on STARBUCKS COFFEE

Starbucks Coffee originated in 1971 as a coffee and tea café opening in a small neighborhood of Seattle, Washington (Starbucks Corporation, 2010). Starbucks continued its service for Seattle residents for a decade when the new director of retail operations and marketing, Howard Shultz, decided to make some beneficial changes to the company. After two years of employment Howard Shultz decided to expand Starbucks outside of the Seattle area. In 1987 Starbucks was entering in the coffee market and the few numbers of Starbucks were now becoming a corporation (Starbucks Corporation, 2010). Fast forwarding to current times, Starbucks is

The first Starbucks opened in 1971, in Seattle’s historic Pike Place Market. The name, inspired by Moby Dick. Howard Schultz (Starbucks chairman, president and chief executive officer) had first walked into a Starbucks store. “He had a vision to bring the Italian coffeehouse tradition back to the United States. A place for conversation and a sense of community.” A third place between work and home. From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. ("Company Information | Starbucks Coffee

Starbucks Coffee Company Stock prices during this time span rose from the $30 per share in November 2005 to $35 per share a year later. The stock prices then began a steady downward slide to $23 per share as of November of 2007 (BUCX- Historical Prices for Starbucks Co –Yahoo! Finance 2009). Ronnie and Sandy both agreed that shareholders did not seem to agree with

Starbucks was founded on March 30, 1971 which was a Settle coffee bean roaster. This company was founded by three people. Their names were Jerry Baldwin who was a English teacher, Zev Siegl who was a history teacher, and Gordon Boworker who was a writer. These three guys all

Gordon Bowker, Jerry Baldwin and Ziv Siegl founded Starbucks in 1971. Their goal was to sell the finest quality whole beans and ground coffees (Starbucks timeline and history, 2004). In 1982, Starbucks had grown to five stores and started serving coffee to restaurants and espresso bars. Harold Schultz was employed as the director of retail operations and marketing. Harold Schultz convinced the founders of Starbucks to open a downtown Seattle coffee bar, which opened in 1984. With the success of Seattle coffee bar, Schultz left Starbucks to start his own company named Il Giornale. In 1987, Il Giornale acquired Starbucks retail operations for 4 million dollars. In addition,

Starbucks Coffee opened the doors to its first location in Seattle in 1971 and moved to its permanent home at Pikes Peak Market in 1976. The humble enterprise was the creation of three college friends; Jerry Baldwin, Zev Siegl, and Gordon Bowker. The original business model was to sell high-quality coffee beans and equipment. Between 1971 and 1986, the company expanded to 6 locations around Seattle. In the beginning, Starbucks did not sell one cup of coffee (Starbucks). The way that Starbucks evolved from its modest roots into the world’s leading coffeehouse company must be credited to the leadership and vision of Howard Schultz.

coffee in the world. The goal of Starbucks is to establish the company as the premier purveyor of the finest coffee in the world while maintaining the organization’s uncompromising principles. In addition, Starbucks wants to develop its brand beyond being the preferred outlet from which to purchase coffee to becoming the preferred consumer brand.

The major 21st century challenges Starbucks and other coffee sellers have faced are competitive advantage, diversity, globalization, information and technology. Starbucks has used competitive advantage to stay ahead of its rivals. This organization out performs its competitors by producing effective quality coffee to its customers and including diversity, “At Starbucks, we strive to create a culture that values and respect diversity and inclusion. We expect to be a leader in diversity and inclusion, from our partners in the field to our senior leadership teams,” (Starbucks Corporation, 2013). They are also expanding with other distributions, however, globalization has helped to establish Starbucks as an international company and globalization is vital to successful companies. Starbucks has made any adjustments that are necessary in order to succeed outside of America, they have taken their time to understand the differences within other countries. Starbucks has also managed information technology by having their own website full of information about their company and their coffee. You can make purchases online and they also offer free Wi-Fi at their local shop locations.

The Starbucks brand originated in 1971 by opening its first store emplacement in Seattle, Washington. In the 1970s and 1980s, Starbucks Corporation experienced success in the U.S. marketplace. By 1987, Howard Schultz purchased Starbucks after serving for 5 years in the process department at Starbucks Corporation. By the closing of the year 2000, Schultz had increased from 17 to 4,000 Starbucks Stores. Schultz moved Starbucks Corporation into a new golden business era not just locally but internationally (Lloyd, Jackson, & Gaulden, 2001).

When it comes to the introduction of Starbucks , The Starbucks was initially opened in 1971; the store was in the pike place market in Seattle and sold coffee beans. Where three coffee lovers were huge lovers to their day today coffee was the initials to this world renowned business , Starbucks grew slowly , what they differentiated from the ordinary coffee’s is they looked beyond it

Starbucks Corporation is a well known company. It was started in Seattle, Washington in 1971. It operates lots of locations worldwide. Starbucks locations serve many different kinds of hot and cold drinks, coffee, tea, fresh juices, pastries, snacks, coffee machine and etc. The total revenue from Sep 28, 2014 to Sep 27, 2015 is 19,162,700 dollars.

Starbucks originated in Seattle, USA in 1971, by three partners, who met while they were studying together at the university. In 1984, when the sales started to decrease, while the specialty coffee sales increased. In 1987, the original owners opted to sell the coffee shop to one of their former employees by the name of Howard Schultz, who rebranded his II Giomate Coffee by the name of Starbucks and started to expand very quickly. It opened its first store in Vancouver, BC at the Waterfront Station, and another one in Chicago, Illinois, US. By the year, 1989 Starbucks had increased its stores to 46 locations. By the time Starbucks appeared on the Stock Market in 1992, it had expanded to 140 outlets with revenue of US$73.5

Starbucks when established in 1971by three founding members; it was known as Starbucks Coffee, Tea and Spices. They were not selling beverages instead they sold coffee beans. By the next year itself they opened a second one in same Seattle, Washington.

Starbucks was founded in the early 1970’s. Jerry Baldwin, Zev Siegel, and Gordon Bowker were three academics that came together to found the first Starbucks, named for the coffee loving first mate in Moby Dick. The company was founded in Pike Place, a Seattle marketplace over looking Puget Sound. Starbucks began as a shop selling only coffee beans. In the first twelve years, the founders had built Starbucks into a retail and wholesale business with its own roasting facility. A man by the name of Howard Schultz was hired in 1982 as the head of retail sales and marketing. He opened the first coffee bar in 1984. Though the bar was successful, he was unable to convince the founders to expand more into this

Both of those aspects should be seen in relation to the “bible” of Starbucks the mission statement. It is also important to stress the aspect that in many new markets Starbucks is not the first of its kinds. E.g. in Denmark there is a coffee chain (Baresso) with a similar concept and they are first movers on the Danish market as Starbucks opened their first Starbucks in the airport of Copenhagen in June 2007.