Harley-Davidson Inc.-Motorcycle Division Case Study Michael Cocce Natalie Dolan MBA 6410 Strategic Global Marketing Curry College Harley-Davidson, Inc. was established in 1903 when William S. Harley and Arthur Davidson began producing the Harley-Davidson motorcycle in Milwaukee, Wisconsin. By the 1960’s, Harley-Davidson was one of the first motorcycle manufacturers and, as a result, they had a complete monopoly over the heavyweight motorcycle…

I. CURRENT SITUATION 3 A. CURRENT PERFORMANCE 3 B. STRATEGIC POSTURE 3 1. Mission & Objectives 3 2. Strategies 4 3. Policies 4 4. Summary 4 II. CORPORATE GOVERNANCE 4 A. BOARD OF DIRECTORS 4 B. TOP MANAGEMENT 5 III. EXTERNAL ENVIRONMENT: OPPORTUNITIES AND THREATS (SWOT) 6 A. SOCIETAL ENVIRONMENT 6 1. Economic 6 2. Technological 6 3. Political-legal 6 4. Sociocultural 7 B. TASK ENVIRONMENT 7 1. Threat of new entrants 7 2. Bargaining power of buyers 7 3. Threat of substitute of products…

William Harley and Arthur Davidson wanted to take the work out of riding bicycles in 1901. After being joined by the Arthur brothers, Walter and William, they came up with the idea of putting a motor and a bicycle together. Many engine changes were made before the builders were satisfied. In 1903, they created the first Harley-Davidson motorcycle and produced three that year. Harley built its first building in 1907 on Juneau Avenue in Milwaukee. That same year, 150 motorcycles were produced…

Strategic Analysis [pic] Table of Contents I. INTRODUCTION A. Brief History 1. Harley-Davidson 2. The Motorcycle Industry B. Harley-Davidson 1. Mission Statement 2. Vision Statement D. Problem Statement 1. What is the Future of Harley-Davidson? II. EXTERNAL ASSESSMENT A. Nature of the Industry 1. Economic 2. Social 3. Technological 4. Future of the Industry B. Competitive Analysis 1. Industry Attractiveness and Barriers 2. Key Success…

Executive Summary Harley-Davidson, Inc. was founded in 1903 in Milwaukee, Wisconsin. It was one of only two U.S. motorcycle manufacturers to survive the Great Depression. From 1950 to 1980, H-D struggled to survive a difficult time in its history. During those years, they developed a poor reputation for quality and performance. Were it not for the federal government’s intervention, Harley might have gone out of business. Fear that major U.S. manufacturers like Harley-Davidson would be crushed…

Milwaukee is where it all started for Harley Davidson. In 1903, William Harley Walter and Arthur Davidson created the first of millions Harley Davidson. It was one of the two major motorcycles that were able to survive the great depression. Since 1977, the only motorcycles sold to the public under the Harley-Davidson brand have been heavyweight motorcycles, with engine displacements greater than 700 cc, designed for cruising on highways. It is one of the most well known brands in the world of motorcycles…

series of activities that are enacted by a firm that add value to a product beyond the cost of the production are referred to as the value chain. Harley Davidson offers a combination of superior performance and unique attributes within its value chain that promotes their core competencies and provides them with a competitive advantage. Operations Harley Davidson’s approach to the manufacture of motorcycles creates value as raw materials evolve into sellable products. The 40,000 square meter plant…

Harley Davidson We have decided to address problems and causes within the Harley Davidson Company by using a strategic audit which will explain past, present and future trends within this organization. I. Current Situation A. Current Situation Excellent financials, low debt load, 2001 was the 16th consecutive year with record performance. Price/earnings ratio is positive. • World wide retail for 4th quarter 12.9% growth over year 2000. • Forbes named Harley-Davidson its "Company of the…

Harley-Davidson, Inc. - Financial and Strategic Analysis Review Publication Date: 03-Aug-2012 Reference Code: GDAUT29887FSA Company Snapshot Key Information Harley-Davidson, Inc., Key Information Web Address www.harley-davidson.com Financial year-end December Number of Employees 6,000 NYSE HOG Source : GlobalData Key Ratios Harley-Davidson, Inc., Key Ratios P/E 20.87 EV/EBITDA 19.64 Return on Equity (%) 24.75 Debt/Equity 236.45 Operating profit margin (%)…

Harley Davidson Strategic Analysis William Harley and Arthur Davidson wanted to take the work out of riding bicycles in 1901. After being joined by the Arthur brothers, Walter and William, they came up with the idea of putting a motor and a bicycle together. Many engine changes were made before the builders were satisfied. In 1903, they created the first Harley-Davidson motorcycle and produced three that year. Harley built its first building in 1907 on Juneau Avenue in Milwaukee. That…