SUBWAY Marketing Plan

In Jessica Lundgren’s essay, “Eating Fresh” in America: Subway Restaurant’s Nutritional Rhetoric, has stated many different strategies Subway uses in their commercials to persuade consumers that they are choosing the healthier choice when getting food at their fast food restaurants. Americans today are worried about what they can do to lose weight and maintain a good diet. Lundgren did a great job mentioning the five aspects to Subway’s nutritional claims that they follow which includes: the making of nutritional claims, a visual rhetoric that makes the restaurant’s “healthy” food options appear to be numerous and exciting, the comparison of the Subway product with the products of other, less “healthy” fast food restaurants, the clear indication

Fast food, in today’s society, has become a major part of individuals’ lives. For it’s easy, quick and cheap food. While any meal with low preparation time can be considered to be fast food, typically it is referred to as low quality, prepackaged foods that have little preparation time. Through further research of fast food restaurants and their role in the obesity epidemic in America, it lead to further conclusions on the need for changes that must be done in order to combat obesity. There are, however, multiple individuals who feel that the fast food industry is simply taking a toll on Americans and their health. For instance, the article “Don’t blame the Eater” explains the battle of fast food chains in America, and the major causes of this epidemic. Obesity in America, costs the United States about 147 billion dollars annually. In a recent article, Author Eric Finkelstein, a researcher for Triangle Park conducted a study in which explains the multiple causes and affects of fast food chains and its role in creating an unhealthy society. Considerably, “The Effect of Fast food Restaurants on Obesity”, an in depth article written by authors Janet Currie, Stefano DellaVigna, Enrico Moretti and Vikram Pathania, share their studies and findings on how fast food chains are indeed a major player in obesity across the country, as well as a leading player in the up rise in health related illnesses. There is a connection between neighborhood scarcity and fast food industries.

From the objective, the goal of the questionnaire was to understand how consumers see QSR’s for breakfast in an effort to boost sales for Bob’s Burgers. My survey questions are designed to effectively get into the consumers head to gain clear insights on the direction Bob’s Burgers should go in to increase their breakfast time sales. In the demographic and screening section, my questions will clear out the respondents who are not in the target market for this study. While weeding those out who are not of age or who do not use QSR’s for breakfast we also gain some insight on what certain regions prefer from a QSR at breakfast time and how income level and the type of area someone lives in effects purchase decisions. This information would be

In contemporary American society, the issue of fast food is a contentious one since the fast food culture significantly underlies the country’s obesity crisis. The obesity problem is not as a result of Americans’ lack of self-control, but, it is the toxic food environment; the numerous strops of fast food restaurants along roadways, as well as the barrage of pizza and burger advertising on media. The first thing that comes to mind at the thought of fast food is oily, greasy, and unhealthy food, yet most Americans consume fast food on a frequent basis. According to Murray (33) there are over three hundred thousand different fast food restaurants in America, the renowned ones being Burger King, Popeye’s, Subway, McDonalds, Wendy’s, and so forth.

Fast food restaurants are the go to for busy schedules, is what David Zinczenko reminds us in “Don’t Blame the Eater”. In the past couple decades, it has been seen how eating fast food on the go, eventually catches up in a negative way. Due to this negative increase in obesity, people are now trying to find who to point the finger at. Who other than the Fast food chains themselves, since that is where the problem stemmed from. The problem with finger pointing is that not one party is fully to blame. Many fast food restaurants actually offer healthier alternatives for customers, but majority are probably not aware of them. This is where consumer awareness is

Basic Marketing (15th ed.) William D. Perreault, Jr. and E. Jerome McCarthy McGrawHill/Irwin, 2005 New York, NY

Hello Collin Lovich, you pose many good questions that need to be answered by Subway. Like you said what does qualify as a athlete and who says that Subway, technically a fast food restaurant is their "official training restaurant". I know many people who I would consider athletes because they play sports for school and by know means do they consider Subway their training restaurant. This is just a slogan created by Subway to make it look their restaurant is better for people trying to stay in shape by eating healthy. While this may be true that Subway has a healthier selection of food than other restaurants, but that does not mean they should say that anyone that is trying to say healthy aka athletes go to subway to eat because that is simply

Although Tim Hortons is known for its coffee and donuts, many of its lunch options are healthier than its competitors. As a healthier diet is becoming much more prominent over the last decade, Tim Hortons could use this to their advantage by marketing their healthier products more. Tim Hortons offer a wide variety of healthy salads, sandwiches and soups. If Tim Hortons were able to market and promote healthier options, consumers may choose the healthier option over an unhealthy option, in which Tim Hortons competitors offer. This could lead to a larger customer base, and global brand

The fast food industry has been growing dramatically during the last few years. For this reason, we should try to find out what are the several factors why fast food consumption keeps growing among young people and adults. Therefore, as we have seen, the popularity of fast food is spreading rapidly among many people due to the following three main reasons: good taste, convenient time, and price. Personally, working for a fast food restaurant for a brief moment in my life, I can attest to this. Marketing also plays a big part to more people eating fast food. It’s in our culture in America to expect fast food companies to market and strategize their ways to make us, the consumers, to buy more food and consume more food so they can make more profit. Especially now with commercials and social media. The fast food industry has thrived in the modern era. It’s thriving so much, the industry is growing faster than the U.S economy, at

Every day while sitting on the couch eat a burger, and soon many people learn what the obesity hype is all about. Fast food companies are advertising more food for less money with fast service. The media tends to change images for their target customers, to make the food more appealing to those that are watching. Laziness is one of the main causes of obesity in our country. Obesity in the United States is at a high due to the increasing fast food chains, media influence, and a lack of exercise. The idea of having a meal made for them in less than five minutes is somewhat exciting to the view of many individuals.” fast food firms introduced these alternative meals in response to changing consumer tastes”(Buchholz). Many fast food stores offer the customer fast service, and a great tasting meal. They provide their service with a smile and a meal that can cost less than 10 dollars. When people mix poor diet with poor

Fast food makes up a large portion of many millions of Americans’ diets: every day, one in four Americans visits a fast food restaurant (Schlosser 3). SUBWAY® is the #1 restaurant chain in total restaurant count with 39,000 locations in 101 countries than any other fast food industry and continue growing rapidly (Fishman, 2013). It has become the world’s most ubiquitous restaurant chain, posting armies of “sandwich artists” in more outposts in American than McDonald’s and Starbucks combined (Harwell, 2015). The organization now prides itself on having one store for every 2,00,0000 people worldwide (Smith, 2012).

Notably, with technology advances, everything has become so easy and fast such that we all want every other aspect of our lives to assume a similar concept, and fortunately, the fast food restaurants provide a suitable means of satisfying our hungry stomachs as fast and easy as possible. Surprisingly, most people have adapted a lifestyle that incorporates fast food chains as an important element. For instance, instead of making coffee at home in the morning, I buy coffee on my way to college, for lunch, I buy a sandwich or hamburger from a food truck, and in the evening after a tiring exhaustive day, I order pizza for supper from Pizza Hut. Arguably, food take-outs are part my daily routine, which serves the purpose efficiently but barely sufficiently.

The Research Focus forms the backdrop of the study highlighting the background of the problem of obesity levels and the availability of fast food choices. Secondary data investigates past research undertaken in customer satisfaction surveys and the market position of Subway in relation to its major competitors. The purpose of the study is also revealed here

Subway Sandwich effectively competes with other fast-food restaurants by including and promoting healthier meals into its menu, as demonstrated by

The Vision for the subway restaurant is to be the no 1 in the world in the quick service restaurant by delivering fresh, delicious and exceptional experience. However, it is possible to achieve the mission and to bring the vision into reality by the core value such as family, Teamwork and opportunity.