SWLA Real Estate - Balanced Scorecard

The key to action planning is focused accountability. Just setting goals is not enough. (Tiffan, 2009)

In early 2010, Walter Hodges became interested in the real estate market so he initiated his investigation into the real estate market. Mr. Hodges intended to acquire real estate with the intentions for investment or rental. Mr. Hodge has no previous knowledge or exposure to any real estate rental or investment industry. As a result, Mr. Hodges began in Spring 2010 to advertise and expose his business through various promotional avenues such as business cards, flyers, and customer relations.

Strategic Planning is the largest portion of Kent’s day to day function. He also relies heavily on his technical expertise as part of this planning process. The scope of his organization’s planning is vast. Kent’s strategic planning comes from anywhere from substation design, to transmission line design, while keeping corporate values and regulatory concerns addressed. Goal setting is another important function to Kent. He needs to know what is going on (K. T. Larson, October 15, 2008). In order for goal setting to occur, a way of measurement is required. Score Cards, are his preferred method. Score cards, done correctly, can all roll up into each other. Starting with a broad base, each business unit can roll up into a higher business unit until they reach the corporate level. This process not only helps the individual business units reach their goals, but also assure that corporate goals can be attained as well.

plan and break down those steps into listed action items which support the overall work. The

Identify long-term and short-term objectives to meet both my vision and the goals of the strategic plan through continuous needs assessments.

The website includes information about the current market and trends along with neighborhood guides.An outline is also included in this section which further reinforces what the mission statement says regarding leading the real estate market. This outline breaks down the companies ranking in New York City as #1 firm, Long Island’s #1 firm, the 4th largest real estate firm in the United States, the number of office of 81, 6,000 agents, number of sales and rental transaction of 37,800, dollar volume per year of $22+ billion and concluding with the property management having 55,000+ apartments under management.The mission statement does seem a bit short and to the point for the size of the company.However, it is very clear about being a leader in the business and exceeding customers’ expectations. I believe it does need some revising due to the company having expanded to the South Florida market in the past 5-6 years. South Florida sales volume being very impression of close to a $1 billion in sale per year. The part “From Manhattan to Montauk” should include South Florida since they do have a significant presents in the Miami area market. The website does state office in California, Connecticut, Colorado and New Jersey. The areas should also be added to

Market needs: To follow the client wishes, due to the highly raising prices of real estate, we were considering building affordable housing. Also, another option is to construct offices for the city to use.

The next step will be to prepare the operation plans. The operation plans should also reflect the scope and goals of the business, and they should consider several elements like competition in the market, infrastructure and many things that can be fundamental in ensuring the business gains a competitive advantage. The last step is to integrate plans. It is important to make sure that the plans have been properly balanced so that they can be able to support one another. The plans should be clearly communicated to the people implementing them. It is also important to review the plans from time to time to make sure that they in line with the trends in the business environment.

A sound business plan creates the foundation for the future of your business. However, the management is mostly too busy with various responsibilities - focusing on the product/service, pursuing customers, team management, and administration – to prepare a stalwart business plan. Also a business plan is not a one-size-fits-all document. We at understand this and have over 200 man-years of collective experience to provide you a compelling solution package. As business plan consultants we advise you in polishing your ideas and strategies to make your business beneficial. There is no “exact” method to design a business plan. Bizwin is a business plan consulting firm, and our priority is to cover the important questions pertaining to every aspect

When it comes to the CSF of sales Marc 1 Realty has seen a steady growth in representing both sellers and purchasers and dealing with commercial property. Marc 1 Realty saw a growth of over 22% in the number of homes old between 2012 and 2014, but is expect to recede back down to the 2012 level based upon projected 2015 sales figures. Even with a minor setback when it comes to sales, Marc 1 Realty has still seen a steady 105% growth in the number of sales in which it represents buyers, has grown from dealing with no commercial properties in the three preceding years to projecting six total commercial transactions in 2015, and is in the top one percent of agents based on number of homes sold (Mosteller, 2015; Homelight, 2015). These sales numbers are clearly phenomenal when compared to the average six percent growth that the Charlotte area market has seen over the past

There are not too many people who are fully aware of what corporate housing really is and what it consists of. Corporate Housing offers an alternative to hotels when the clients are planning on staying for a couple of weeks. Our goal is to make our company memorable for every client, we need to get to know our clients and truthfully address their needs accordingly. We will be reviewing the nature of corporate housing, how we plan on presenting the product, what locations and demographics are ideal for this, we will research our competitors, and finally create a marketing strategy which will consists of our: pricing, promotion, distribution, and our sales support.

Strategies, this is also important in an action plan development since it contains the methodologies and ways which are followed for the same achievement of the community goals and objectives. To create (or refine) procedures, obviously, depict how the exertion will realize the mission and destinations. Distinguish for each level to be focused on i.e., people, families, and connection gatherings, associations and divisions, and additionally more extensive frameworks. Distinctive levels of your issue or objective will you target? For every procedure, consider on the off chance that it will be general (i.e., incorporates those who might be at hazard or may profit; e.g. all youngsters and youth) or focused on (i.e., focuses on the individuals who might be at more serious hazard for the issue; e.g., youth with a background marked by viciousness

4. Action: List and describe 4-5 action steps to turn your plan into reality and implement the plan

CBPRO is a leading real estate company in Virginia, an independent franchisor of the Coldwell banker brand since 2001. CBPRO’s business focuses on residential real estate services such as selling, buying, and leasing houses; has 299 agents in 13 offices. The residential real estate industry is influenced by the ups and downs of the economy. In good times it fuels consumers confidence and spending, and in bad times consumers are cautious and not willing to invest in a house etc. CBPRO had a breaking sale of 2,848 percent in the first three years of services and during the plummet in the economy, sales flattened down to 2.5 percent, as was the case with the industry in general. (Coldwell Banker – Virginia Beach, Page 279). Due to high competition in the residential real estate industry (especially locally), coupled with fluctuating national economic conditions, and narrowly defined target customers, CBPRO faced several distinctive challenges; residential and clients lists were important to CBPRO business and to its competitors, especially the local competitors.

Currently, the organization markets primarily through the Internet and through catalogs mailed to businesses. To reach direct sales customers, such as retail and direct consumers, the company mails catalogs to homes