SWOT Analysis: Apple Inc

GE matrix G.E. multi factorial analysis is a technique used in brand marketing and product management to help a company decide what product(s) to add to its product portfolio and which opportunities in the market they should continue to invest in. It is conceptually similar to B.C.G. analysis, but somewhat more complicated. Like in BCG Analysis, a two-dimensional portfolio matrix is created. However, with the GE model the dimensions are multi factorial. One dimension comprises nine industry attractiveness measures; the other comprises twelve internal business strength measures. The G.E matrix helps a strategic business unit evaluate its overall strength.

Apple has a strong financial foundation which allows company growth and allows them to maintain the competitive edge.

As one of the most well-known and respected companies in the world, Apple Inc. was one of the few companies to emerge from the recession stronger than ever. Started in 1976 as a computer business, most of Apple’s success has been attributed to its music- and video-related products and the iPhone. Quickly became known then as a company that made innovative consumer electronic products instead of just a company that made computers, it changed its name in 2007 from “Apple Computer” to “Apple Inc.”. As Steve Jobs, Apple’s former CEO and co-founder said, “The Mac, iPod, Apple TV and iPhone. Only one of those is a computer. So we’re changing the name.”

Inimitable (costly to imitate) - Best Buy has a lot of retail locations in the US which makes it very easy for consumers to get help purchase electronics. Also, because they have so many locations this makes it easy for customers to get help.

Best Buy, which is most commonly known for its wide variety of electronics, is a very profitable business because of their ability to keep up with the technology advances of the 21st century. Not only is this business seeing revenue from the United States, they also have hundreds of stores in other countries including Canada and Mexico that have seen an increase in revenue over the last few years. As a primarily electronic based company, they take advantage of advertising and promotional offers. Even though its diverse selection of electronics can be appealing to customers, Best Buy has many competitors.

Walmart is the largest retail chain in the world wide and has most of its business resident in the United States. The shares size and corresponding volumes that it needs to purchase to stock its stores gives it the bargaining power to negotiate lower wholesale prices. This translates into being able to deliver low prices to its customers. The company has been in business for several years and has become a trusted brand and a household name. The size of the company has also allowed it to be able to “cope with compressed prices and margins,” and have stores throughout the country as brick and mortar stores and now online. Walmart had a profit margin of 2.35% in its most recent quarter.

Apple Inc. has prided itself on product innovation since the company was first founded. Apple's recent breakthroughs were a result of a new technologies convergence upon the "digital hub" strategy that has been in play for many years now (Mortensen, 2010). This strategy represents the core of Apple's success over the last several years. In fact, it was this strategy that ultimately led to the development such as the iPad, iPod, and iPhone. Furthermore, Apple has also carved out a unique market niche by creating products with innovative and user friendly designs. The combinations of these factors have created some of the most loyal customers in the entire business world.

In this business report, I have decided to carry out a SWOT Analysis on Apple Inc. I have chosen to base this on Apple Inc., as they are a large-scale business in which many people have used or tested one of their products. I wanted to discover whether Apple Inc. is as good a business as people suggest.

The paper would focus on Bank of America as one company that makes use of differentiation strategy that concentrates on product form, and the brand image The orientation herein focuses on primary factors that associate with the strategy pointing out the different specific company activities that support the company. Through the business strategy, Bank of America’s prospects have proved matchless to other notable and established companies such as Airbus and United Technologies, who offer competition in the aviation-based business. Bank of America is a multinational banking and financial services corporation headquartered in Charlotte, North Carolina. It is ranked 2nd on the list of largest banks in the United States by assets.

During the initial years, Apple’s brand was quite a challenger as it introduced easy to use computers to consumers and small businesses in a manner that met their specific needs, individuality, and style, rather than technical mandates and conformity of big business. Whereas the brand has evolved over the years, today’s brand still focuses on the company’s initial promises.

The Apple brand is well recognized amongst most consumers. Apple also enjoys a high level of

Apple Inc. has come a long way since 1981. Yet again, Apple has won the “CMO Survey Award For Marketing Excellence” in 2012 for five consecutive years. Even though Apple is one of the most successful multinational corporation and has become a tech icon, the company had a pretty rocky start. Back in 80s, Apple Inc. originally called Apple Computers, wasn’t the leading company for manufacturing personal computers, while Microsoft flourished, selling their computers at low-cost

According to the annual list of 500 major leading companies has ranked by Fortune 500 Apple lies 5th in its list. Apple is amongst the most valuable and highly money-making companies in the world with its revolutionary iPhone. It is able to gain remarkable success by the ability to create innovative products. Certainly, it is able to gain such huge success due to its products but not only that, there are other factors that plays role such as distinct leading faces of Steve Job and currently Tim Cook along with different strategies applied to motivate its employees and make the company what it is today.

In a modern society, human resources management is always a complicated matter; managers find it difficult to give answers to human resource questions such as: how to exploit strengths, overcome weaknesses, or increase ability of competition. There are many solutions to deal with this matter, one of these is using the SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats), it is considered an ideal answer. Many companies were trying to apply that solution in their organizations, however the results were not always what they expected, and some organizations failed in performing the SWOT strategy, some companies also succeeded. The Apple Company is known as typical company which is successful in performing SWOT analysis. This

In its long term goals, Apple looks towards attaining the leading position in the market as the most trusted brand by consumers. It looks towards not just profit maximization for its stakeholders but equally ensure that customer satisfaction is at the zenith with new product innovation and applying product differentiation strategy to ensure long term sustainable development of its business. The long term strategies have been further designed to ensure that its mission and vision are achieved at ease with no compromise to its quality and services. It is important for Apple to look towards the following short term strategies which keep in mind the current performance and current marketing opportunities and strengths. These short term strategies shall enable the company to maintain strict control over its current business operations and further fulfilment of its long term desired goals and objectives.