SWOT Analysis For Wendy's International Inc.

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PART 1

SWOT Analysis for Wendy's International Inc
Using SWOT analysis, it's possible to analyze a case study for identifying points of internal strengths and weaknesses in any given organization, as well as the external opportunities and threats facing this organization (Donohue, Adinolfi and Shrestha, 2009). In this short essay, the SWOT analysis framework is applied to the case about Wendy's International Inc.
To start with internal strengths of Wendy's International Inc., as can be detected from the case, include: big brand name in fast food industry; high revenues and faster growth rate compared to competition; strong presence in 33 markets worldwide, with more than 9000 stores; high variety of menu, with special items not found on competitors' menus; high quality of ingredients and healthy alternatives of menu items; special value menu with more than 10 items sold for competitive prices; unique fast-food experience; and efficient selection of suitable targets for acquisition, consistent with the company's core business model
Whereas, the internal weaknesses of Wendy's International Inc., as can be detected from the case, include: reputation as an old fashioned burger store, which may be not attractive for young people; inefficiency in early expansion attempts, which hindered the company's international growth; lack of
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It's divided into "backward integration" which means controlling initial steps of the supply chain like suppliers of raw materials, and "forward integration" which means controlling later steps of the supply chain like distribution of final products. This strategy aims at giving the company higher level of control over its own supply chain, which minimizes threats of parties that may otherwise be involved in the company's operations, like suppliers of materials, distributors of products and others (Investor Words,

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