SWOT Analysis: Green Mountain Coffee Roaster and Keurig Coffee Inc.

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The two companies involved in this case study are Green Mountain Coffee Roasters and Keurig Coffee Inc. They are both in the coffee industry. What is interesting is that Keurig Coffee Inc. actually started off as “a technology company in the coffee industry where they developed a brewer that represents a fusion of technology and design” (C36 in the book, [Dess et al, 2012]). Green Mountain Coffee Roasters’ website is http://www.greenmountaincoffee.com and Keurig Coffee Inc.’s website is http://www.keurig.com
Background and History
Green Mountain Coffee Roasters initially got started in 1981 as a small café in Waitsfield Vermont and united with Keurig later in 2006. The company produces specialty coffee as well as coffee makers with the
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SWOT analysis is a basic model that provides direction and serves as a basis for the development of marketing plans. In competitor analyses, firms build detailed profiles of each competitor in the market, focusing especially on their relative competitive strengths and weaknesses using SWOT analysis.
The company had formulated a customer service charter, clearly projecting both the company mission statement and products and services offered, so as to inform the staff and customers what the company standards are. These standards covers quite detailed aspects of the service; such as how many times the telephone will be allowed to ring until the caller is get response. Other issues might include how many days between receipt and response for written correspondence and complaints procedure and timescales for each stage. We look at the strengths weaknesses, opportunities and threats of Green Mountain Coffee Roasters and Keurig coffee Company in the coffee production and sale industry.
The strengths of this company are many and discussed below is part of them. The company produces a large variety of product and uniqueness; thereby, attracting a large number of customers. Another strength that puts the company at an advantage over other companies is the fact that it is very strong as a brand and is recognized by people all over the world for its quality products.
The company also has the pricing power of coffee
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