SWOT Analysis Of A. F. Limited

Marketing plan is always based on information regarding product, customers, market and competitors. The best way to analyze all this information is through a SWOT analysis. SWOT stand for strengths, weaknesses, opportunities and threats. This analysis takes into account both internal and external factors, internals being strengths and weakness, and external being opportunities and threats (Kotler & Keller, 2009).

The SWOT analysis is a great way for companies or organizations to determine their brand and product’s strengths, weaknesses, opportunities, and threats. In order to more effectively determine these areas, separation of internal and external issues within the company or association is crucial.

SWOT Analysis: A SWOT analysis is commonly used in marketing and business in general as a method of identifying opposition for a new venture or strategy. Short for Strengths, Weaknesses, Opportunities and Threats that may affect any new proposed actions. Here we represent our proposed venture’s SWOT analysis report.

Nevertheless I do not think that this corporate strategy is the best. This strategy is mainly concerned with making choices among the last two alternatives. So the corporation would be constrained to relinquish the enormous promise of African continent, or the 41% of mining profit if it chooses to focus in Lonrho Africa.

American’s are in love with the automobile in all its shapes, sizes, and utility. With a network of roads exceeding 4 million miles, cars are a way of life for more than 91 percent of U.S. households in 2009, according to U.S. Department of Transportation, Bureau of Transportation Statistics [1]. In 2014, Americans purchased over seven and a half million passenger cars [2], reports Statista on the automotive industry. So with all those roads and all those households needing cars, and all the cars being sold, the automobile industry is massive.

SWOT analysis is a useful tool for understanding and decision-making for all sorts of situations in business and organization. SWOT analysis can be classified into internal and external factors affecting a company. The Strengths and Weaknesses of the SWOT analysis represent the internal factors that influence the viability of the company. While the Opportunities and Threats, on the other hand, are the external factors that may affect the company's performances. A SWOT analysis provides more understanding of the organization in relation to its internal and external environment so that manager can formulate better strategy in pursuit of its mission.

Global competition in all industry especially the automobile increases every time. Since 2009, China has become the world's largest automobile producer with an annual sale of over 14 million vehicles. This means it had surpassed Japan's previous records since by 2010 the government had focused their records to over 17 million. This growth has been elevated by the high demands due to the rising incomes. The middle class has advanced its status through the help of the supportive industry policies from Chinese government (Keith 2012). This is why there was a need to introduce the FIAT cars into the Chinese Automobile Industry.

A SWOT analysis is a method for a business to use in order to identify the Strengths, Weaknesses, Opportunities and Threats. It is a key role for decision making for a new business. Strengths and weaknesses are internal factors that help determine the resources and experience available to the business. Opportunities and threats are external factors that pertain to items the business has no control. It is important for businesses to keep the SWOT analysis as honest as possible. If the analysis is not kept honest and things do not go as planned, it can cause the investors to decide not to keep their money invested in the business. If too many investors

SWOT analysis is a structured planning method to evaluate the strengths, weakness, opportunities and threats involved in a business venture. It involves specifying the objective of the business venture and indentifies the internal and external factors that are favourable and unfavourable to achieve the objective.

SWOT Analysis is a method of strategic planning, which helps to estimate factors and phenomena that affect the project or organization. All the factors are divided into four categories: strengths, weaknesses, opportunities and threats. The method includes defining organizational goals and determining the internal and external factors that contribute to achieving them or complicate them.

to expand aggressively or develop new product lines. Rather, it has concentrated on maintaining a

As a result of the increased demand of cars, the competition among car companies is becoming intense. Although the market of car is the biggest growing market in the world, there are still some companies who make cars failing year after year. However, there are some outstanding car companies such as The BMW Group performing distinctly.

SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favourable and unfavourable to achieving that objective. The technique is credited to Albert Humphrey, who led a research project at Stanford University in the 1960s and 1970s using data from Fortune 500 companies.[1]

Consumers are not the only ones shaping the automotive industry, by 2020 global sales in emerging markets are expected to increase from 50% to 60%. While increased sales are a good thing, the current supply and production locations may not be able to meet these sales projections. Another threat to manufacturers is the unfortunate fact that certain styles of cars tend to sell more than others in emerging markets, potentially creating an unbalanced and unstable manufacturing line for them in the future should they pursue that

Rivalry among existing firms: With the convergance of new designs and technologies, the range of new vehicle types has increased. New vehicles include passenger vans, SUVs, micro cars, etc. All the emphasis by manufactures was on global models, national markets were characterized by their differences than by their similarities. A major problem for the industry was the tendency for the growth of production capacity to outstrip the growth in the demand for cars. In the market where the demand was growing faster , growth of production capacity outsripped growth in demand.