SWOT Analysis Of Acacia

* IKEA’s low cost structure has been the very core of its success. It’s low-cost and high-quality strategy fits with the current state of the economy. Offering convenience factors within IKEA’s stores would fit well with IKEA’s low cost structure. It maintains its low-cost business model by creating a different furniture shopping experience. IKEA supplies customers with all possible materials needed to complete their shopping when they enter the store (that are, measuring

IKEA’s main competitive advantage derives from low costs, which in part are achieved due to standardized products (JUREVICIUS, Ovidijus, 2013). IKEA has been setting up many new stores in different countries all over the world. While most purchases are still done in the European market (59%), the Asian market has expanded quickly (currently 35%) (IKEA, 2014). This expanded market, caused by growing wealth in Asia, created the option to lower costs even more due to economies of scale. The ability to keep selling standardized products however is decreasing quickly with this expansion of the company. IKEA has experienced first-hand that cultures differ too much to keep the old system of ‘one-size-fits-all’

As explained in the “bargaining power of consumers”, it is hard to substitute the products that are offered by IKEA. This is further intensified by the fact that IKEA has formed a brand perception that makes it stand out amongst its

IKEA-products are extremely popular, there are very few people that never heard about the yellow-blue brand. Moreover, it will (even) be hard to find people that have no products from IKEA in their houses. This makes us wonder: “Why is IKEA so successful?” We will analyze IKEA’s marketing department to answer this question. We think IKEA’s marketing strategies are very unique and therefore an important factor causing IKEA’s success. Our main belief was that IKEA is a company with a great proficiency in pricing. However, after some readings about the company we discovered all the 4p’s of the marketing mix are very well developed and still very innovative. IKEA’s marketing strategies are based on its democratic design statement; “Democratic design brings good design to the many

Specializing in original designs, detailing, and duplicate work, they have something suited for every taste. They consistently deliver gorgeous, priceless work, including:

Finally, the retail industry in Kenya is booming, generating a lot of profits and it is destined for

Chocoberry must come up with a concept based on what is available in the company. Ideas like the ones that do not bring in new materials in the company since the new products would only require the already existing raw materials. This is done when the ideas in the brainstorming meeting and they can see the easiness of the ideas that is discussed and agreed

which is lower than the cost, dumping crop in the international market. These unbalanced market

We are a boutique-style company but with extensive creativity and service. Our progressive online tools give you an enjoyable designing and shopping experience. When your are planning such a special event, this is one less thing you need to stress about.

“Wattle Seed is the edible seeds of various Australian plants, traditionally eaten by the Australian Aborigines” (Wattle Seed). For Australians and even around the world, “these seeds have gained so much popularity over the years mainly because of its flavor and availability. There are more than thirteen hundred species of Acacia found across the world. Acacia trees are native to Australia. In Australia alone, there are about one thousand species of Acacia. Though there are around one thousand species of Acacia, most of them are poisonous and only few of its species bear edible seeds” (Das).

Our mission is to earn our customers trust and respect, by providing affordable, quality, workmanship in a timely manner, and continually proving our integrity and reliability to our customers and community. It is our goal to be a homeowner’s one resource for all of their home construction or home repair needs. “For every house is built by someone, but the builder of all things is God” (Hebrews 3:4).

A few strengths and opportunities that I obtained from the SWOT Analysis were profitability, multiple channels selling, growth of web-based

New entrants in the industry that are battling to have a share of the market

IKEA is the largest furniture chain in the world, and in 2011 the Swedish company operated over 270 stores in 25 countries. In 2011 IKEA sales soared to over $35 billion, or over 20% of the global furniture market. Most of its stuffs believed IKEA will massive growth throughout the world in the coming decade because IKEA could provide what customer wanted: good design, and good made contemporary furniture with an affordable price. In one word, IKEA’s global approach focuses on simplicity, attention to detail, cost consciousness, and responsiveness in every aspect of its operations and behavior. (Jones, 2013)

The company offers value for money furnishing with a wide range of choice. Many of its products are designed to be modular / stackable which assists in multi-usage and personalisation of its products.