SWOT Analysis Of Coca-Cola

When Coca cola bring refreshment, value, joy and fun to their stakeholders, then they successfully nurture and protect their brands, particularly Coca-Cola that is the key to fulfilling our ultimate obligation to provide consistently attractive returns to the owners of our business. Marketing positioning Local marketing strategy enables Coke to listen to all the voices around the world asking for beverage that span the entire spectrum of tastes and occasions. What people want in a beverage is a reflection of who they are, where they live, how they work and play, and how they relax and recharge. Whether you’re a student in the United States enjoying are freshing Coca –Cola a woman in Italy taking a tea break , a child in Peru asking for a juices drink, or a couple in Korea buying bottled water after a run together, “Coca cola is there for you. Coca cola are determined not only to make great drinks, but also to contribute to communities around the world through our commitments to education, health, well ness, and diversity. Coke Strives to be a good neighbor, consistently shaping business decisions to improve the quality of life in the communities in which coke does business. It’s a special thing to have billions of friends around the world, and coke never forgets it.

The Coca-Cola Company is America’s number one soda brand and has been consumer’s drink of choice for decades. Coca-Cola does not sell just for its great taste, but also for its effective marketing strategies and sustainability. According

Since its introduction in 1886, Coca-Cola has applied a multitude of global marketing strategies through their advertising campaigns. The current technology-driven lifestyle has led to an expansion of marketing techniques to keep up with the societal demands and trends worldwide.

Coca Cola Company is an American beverage manufacturing corporation in which it is taking care of the manufacturing, marketing and retailing of their non alcoholic beverage and syrup products throughout the world. Coca-cola company was started by a pharmacist whose name is John Stith Pemberton in 1889 in Columbus, Georgia it is now a multi-billion corporation operating in nearly 200 countries with its main headquarters in Atlanta, Georgia (www.coca-cola.co.uk/about-us/our-business). Although the company is best known for its most popular product “Coca Cola”, an aerated non-alcoholic cold beverage, but it offers around 500 brands all over the globe. (Pendergrast, 2000).

Companies such as Pepsi-Cola and Coca-Cola were able to determine whether their strategy was successful by measuring their sales and their earnings growth. Companies are able to tell how successful they are by their overall financial strength and their ability to retain customers (Gamble et al., 2013). The soft drink industry was able to change their image by endorsing their sports drink and vitamin water products as being healthier. They also made people aware of how important it is to keep the body hydrated and proved that their product could help. Their strategy was to appeal to a healthier clientele who are more active customers, than they previously had with their soda clientele. They were able to draw in these new customers and develop a different marketing perspective. They were able to attract new customers who were not interested in their soda line but wanted a healthier drink.

The Coca Cola company is perceived to be the most famous trademark on the globe, and it is equally so. The company claims more than 400 brands that appeal to a wide range of individuals throughout the world. They are in a position to fulfill needs of every one of their buyers making their experience with their beverages a better one. The entity’s drinks entice a lot of people across all races, age, and gender. Coca Cola is outstanding for its overall popularity as its items are sold in over four hundred countries in the world, while major contenders like Pepsi are just available in very few countries. Such a competitive advantage has placed

The history of Coca Cola began in 1886 when Dr. John S Pemberton, an Atlanta pharmacist created a tasty soft drink which could sell at soda fountains. Since then, Coca Cola grew to be a global brand and touched great heights. Today, it sells across 200 countries and is just as popular across all the markets and nations. The company today, owns or licenses and markets more than 500 non alcoholic beverage brands. The brand has only few major competitors in the global market. The daily servings of coca cola are estimated to be at 1.9 billion globally. (Coca-Colahellenic, n.d.) This is just another proof of the popularity of the brand which has a very large and diversified

Coca-Cola is the result of a patent medicine formulated in a small southern pharmacy over a hundred years ago. It has grown into a multibillion dollar international company. It also owns one of the most valuable brands in the world. Their Coca-Cola banner has won the world’s top brand 13 times on brand c-consulting firm Interbrand’s annual list (Fraser, 2012). In addition to its main product, Coke, the company owns over 3500 beverages. One of its core competencies is brand building. They have built their brand to have respectability and dependability. Their brand and logo are recognized all around the globe. It has actually become a new known on almost all households worldwide (RNWILKIN, 2009).

Many small businesses grow by taking opportunities to diversify, although there are risks because of limited resources on all fronts. Businesses should weigh up the risks and costs of opting for growth carefully against the benefits. business diversification isn’t just selling more types of products. Developing a business plan that includes well-researched, strategic efforts will not only expand the reach of the business, but also help increase the value of existing services.

PepsiCo is a prevalent company that is able to maintain consumer loyalty through its years of business. It sets out to compete in the liquid refreshment beverage industry which includes soft drinks as well as others like RTD (ready to drink tea) to try and increase consumer consumption. PepsiCo’s created Brisk as its RTD. The company’s main customers for the Brisk (iced tea) bracket is male millennials (born between 1980s­1990s) and Hispanics, who appreciate the taste and quality of the product. Although the company has strengths regarding excellent brand awareness and loyalty, PepsiCo struggles to follow up with promotion after the SuperBowl and find effective techniques to reach their target audience and increase the consumer consumption in the RTD aspect.

Recently coca cola had to evolve from the fizzy drinks to a more health conscious product as the lifestyles and cultures of the coca cola

PepsiCo Inc.’s top three publicly traded competitors are The Coca-Cola Company, the Mondelez International, and the Dr. Pepper Snapple Group. An analysis of the stocks on YCharts.com shows that the stock for PepsiCo Inc. sold for between $101.06 and $119.39 over the past year (“Pep-Stock Quote and Charts for PepsiCo,” n.d). In Comparison, stock prices for its biggest and most well-known competitor Coca-Cola were between $47.48 and $40.22 over the past year (“KO-Stock Quote and Charts for Coca-Cola,” n.d.). PepsiCo’s second biggest competitor Mondelez International stock prices were between $47.23 and $39.19 over the past year (“MDLZ-Stock Quote and Charts for Mondelez International.” n.d.). The Dr. Pepper Snapple

According to the oxford dictionary a SWOT analysis is “a study undertaken by an organization to identify its internal strengths and weaknesses, as well as its external opportunities and threats.” PepsiCo is a leading multinational food and beverage company that owns several hundreds of brands such as Pepsi, Tropicana and Quakeroats. This is a report based on the SWOT analysis of PepsiCo.

The company selected for this project is the Coca-Cola company. Coca-Cola is an internationally recognized brand that has been around for 125 plus years. While the company has had years of success with its signature soft drink Coke, consumers are becoming more health conscience with their beverage choices. With more research coming out about the effects of sugar and artificial ingredients on an individual’s overall health, Coca-Cola will continue to explore products that are low in sugar and natural. Howard Telford, Senior Beverage Analyst for Euromonitor, states that “Widespread changes in consumer consumption of soft drinks, seeking new healthier, functional and natural drinks – necessitate a companywide focus on the creation and

Coca-Cola has been around for generations with the same iconic taste, logo and symbolism. Its brand has represented family and the memories of good times, celebrations and comfort of being with those we love. Unfortunately, the company has not made good marketing decisions in the recent past and has lost relevancy. The purpose of this essay is to assess the conditions that created Coca-Colas marketing problems, evaluate the future of healthy beverages and non-carb drink brand extensions, and provide recommendations to the management.