SWOT Analysis Of Jouetie

Joseph Ribkoff, the Canadian womenswear fashion brand celebrates its diamond jubilee this year (2018). The brand has designed a spring collection in dedication to its 60th anniversary. Joseph Ribkoff has always been available only in boutique retailers rather than in department stores. Hence, owing to the 60th anniversary of the Canadian womenswear brand (D., 2017) we are taking this opportunity to launch the brand in two of the leading department stores in Mexico. El Palacio de Hierro and Saks Fifth Avenue (Santa Fe mall and Polanco) are the chosen stores to broaden their customer base in the Mexican womenswear market. The brand designs formal dresses, separates for special occasions (Joseph Ribkoff, n.d.) and caters to sizes right from extra

The company’s product mix is simple. They offer a wide variety of junior, plus, men’s, boy’s and infant apparel and low prices. The company also offers accessories, shoes, handbags, and home décor to differentiate itself in the market.

Since its beginning, the brand been characterised by its gender defying designs, mixing masculinity and femininity in a very contemporary way and creating the idea of a shared closet. “It’s not gender for me, it’s just clothing,” Jonathan Anderson said. “I feel that in a modern culture, if it’s about gender then it’s a very dated concept.” This had been particularly notable in his menswear collections due to society’s more typically conservative attitudes towards the way men dress. J.W. Anderson has been known to send male models wearing mini skorts, crop tops, leather dresses and ruffled knee-high boots down the runways. This uncompromising approach of avant-garde minimal androgyny is a solid USP and provides a niche within the ready-to-wear market. According to Anderson in an interview with The Business of Fashion; “I think the brand will always be about androgyny,” he continues. “I love the relationship between men and women — that coupling. Men with men, women with women, women and men, that kind of mixture of sex and sharing of garments — I think it’s normal. It’s about wearing clothes that tell a story and an emotion; it’s not so much about gender.”

Jo Malone is an international brand which was established in United Kingdom by Jo Malone in 1994, then it was acquired by Estée Lauder in 1999(Jo Malone 2014). This brand has a series of products, such as scents, body care products and home supplies (ibid). Its products are extracted from natural materials with pure flavor; so it is always pursued by many stars and upper class (Jo Malone 2013). Jo Malone allows consumers to tailor their own

J.Crew as an iconic brand targeting young working professional by focusing on preppy and classy look failed in identifying brand focus. Also, their business model is performing poorly in the fast-fashion industry compare to traditional competitors, with its high prices, diverging quality, and undesirable brand image. Hence, the brand perception by customers has changed and many of them prefer to purchase the discounted products rather than full-priced items.

Louis Vuitton “was established in France in 1854 by Louis Vuitton and became known as one of the oldest French luxury fashion houses” in the industry (Pearce & Robinson, 2013, p. 14-2). The firm’s products range from high quality “leather goods, handbags, trunks, shoes, watches, jewelry, and accessories”; manufactured by highly skilled and expensive laborers in France (Forbes.com, 2016). In addition, Louis Vuitton market their products “in 50 countries with more than 460 shops and generates more than €7-billion ($9.5-billion U.S.) in annual sales” (Wendlandt, 2013).

Another challenge for Louis Vuitton is the market and brand dilution as it has already entered and successfully fit in the Japanese market. The products have already maintained the “acceptable” group, and the company has become to feel difficult to increase the revenue. The figure provided in the case showed that nearly half of the Japanese have Louis Vuitton-monogrammed items by the time of 2007. This seemed to make LV prevalent but not luxury any more. To maintain its brand image, it is

This report have help us realized that in today’s world, Fashion has been a very huge influence on us. In the fashion industry, Bardot is still like a new baby compared to other competitors. It has some good advantages but overall, Bardot has a lot to improve on at the same

The company does not have a clearly defined mission statement though it is clear that there are certain key values that they uphold. On their website they state that it is a “top priority to run our business with a sensitivity to the world around us”. It is clear that they keep this idea in mind as an important consideration in all of their strategies. The company also values classic fashion stating, “We side with style over fashion, think timelessness is overrated.” They have a reputation for producing classic pieces with a twist. They create classically tailored silhouettes and style them in new and exciting ways. This is the reason customers are loyal to the brand.

There Is a similar relation among the clothes. Several customers shop there based on the quality and prices as well as the features associated with the products. An advantage of the store is that it has a wide product mix and various offering in different categories and all these can be located at one place. This attracts a wide variety of customers. In line with their positioning of offering quality, trendy products, the brand is consistently updating its product line. The brand does not focus on innovation but rather on always leading trends. In relation to the product life cycle, clothing has a short life span from the first to last stage as tastes change easily. For this reason, it is important to constantly anticipate consumer tastes and preferences prior to launching a product so as to retain and possibly build customers loyalty. It is also necessary to develop a successful marketing strategy to display product offerings.

As a clothing store which is focusing on local designed and European designed clothes, our products are going to be high-end, fashionable, green and unique.

Even though prominent on the luxury British market, and the global market as well, the brand does not have a strong online image & presence. It is sold online at the most prestigious online retailers such as Moda Operandi, My Theresa and Matches, yet does not operate it’s personal online platform and does not own a personal physical bricks & mortar space for retailing. Everything is operated through wholesale accounts.

One of Gap Inc.’s biggest competitors is J. Crew Group because they have similar branding strategies and product offerings. J. Crew Group is an internationally recognized brand that offers apparel and accessories and differentiates itself through high standards of quality, style, design, and fabrics. The company operates stores and websites both domestically and internationally, and designs, sells, and markets products under the J. Crew, Crewcuts, and Madewell brands. Their customer base includes people who are affluent, college-educated, professional, and fashion conscious. They operate a total of 451 stores located in the United States, Canada, and the United Kingdom.

The product itself is at the heart of brand equity and brand performance describes how well the product or service meets customers’ functional needs (Keller 2008, 64). Following is Moods’ brand performance measured by some attributes and benefits. Regarding primary ingredients and supplementary features, Moods is doing well with choosing fabric from partners in Paris and Istanbul, who provide the best materials for Moods’ collections based on the requirements of quality, color and even style of button. This leads to the good quality of final products, which help Moods sell them at medium-plus price range. In term of style and design, Moods’ products are unique and favorable in male clothing market because it reflects not only the moods of fun and happiness but also the style of cultural tales that Norwegians love. However, Moods still need to improve designs in female

UNIQLO, established in 1963. At first, it was only a small clothing store sales, which have become internationally well-known clothing brands currently.