SWOT Analysis Of The Coca Cola Company

The Coca-Cola Company is one of the best known brands in the world because of their commitment and effective marketing strategies. The company understands their target markets and the logistics required to have their products reach their customers across the world. The Coca-Cola Company uses an efficient, extensive network of distributors to reach retailers, and ultimately, their consumers, making their products available when and where customers want them.

Boston Beer Company Mission statement is to “seek long-term profitable growth by offering the highest quality product to the U.S. beer drinker”

Another important weakness is that the company’s products are seen as a major cause of obesity. (Melser, 2013) The beverage sales are affected by various factors including change in trends and preferences. Recently, beverage sales have fallen because of people’s increased preference for the health drinks. Around the world, obesity is a major problem and the Coca Cola products are seen as a major cause of obesity. As people are getting health conscious they are moving towards low calorie healthy drinks. This affects coca cola’s profitability and popularity. However, the brand can overcome this situation by increasing the number of low calorie products in its brand portfolio. It will need to add more healthy choices for its customers in its product portfolio.

2) Strong research and development (R&D) - B&J has a wide assortment of innovative flavours to cater to the various preferences and please the taste buds of its consumers. (Ben and Jerry's, 2015) An example of a recent R&D includes B&J researching into dairy-free vegan ice-cream that shall be launched into the US market next year (Business Monitor International Ltd., 2015).

Meek rivalry since it owns most of the range of soft drinks (Fanta, Sprite, Spar-Letta), and is only really rivalled by Pepsi, and Coca-Cola owns 37.1% of the market share as opposed to only 10.2% by Pepsi (2012).

It possesses a strong sales and marketing team showing enormous effort to focus on greater marketing and development in effective advertising/promotional campaigns for its range of products.

Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

People: Be a great place to work where people are inspired to be the best they can be.

PepsiCo is the largest soft drink company in America and second largest company worldwide based on net revenue earned.

While the vision is able to explain what the business will be in the future, the mission defines the organization’s reason for being in business (Robbins, DeCenzo, Coulter, & Anderson, 2014, p. 66).

They have a customer service operation where there are a lot of people helping the customers. They have this saying at the Coca-Cola Refreshment, “happiness is more than something our consumers hold in their hands. It’s something they take away from every interaction.” They have over 6000 employees. Customer service has a mission to continue to improve their customer satisfaction, installation and

The chosen product for this assignment is Coca – Cola. It is a well known fizzy beverage which has been around from the eighteenth century. The primary target market of the Coca – Cola Company is all customers of all nations that have a thirst for a high – quality beverage from a reputable brand that cares about small communities and saving the environment. This Company is well known for advertising

In a dynamic and increasingly competitive market, most businesses, from coffee shops to international automobile manufacturers , are constantly engaged in a battle to win new customers and keep old customers. To prevail against the opposition, companies aim to stand out by developing quality products or services, offering irresistible value proposition and building a unique business identity. At the core of the companies that thrive, there is always a successful brand.

“The Coca-Cola Company is the largest beverage company in the world. It is also the largest manufacturer, marketer and distributor of non-alcoholic beverage concentrates and

Wide variety of non-alcoholic beverages in soda, tea, juice, coffee, sports drink, and water sold according to consumer’s demand in the United States and overseas