SWOT Analysis Of The TOWS Of Saudee Group Berhad

Marketing plan is always based on information regarding product, customers, market and competitors. The best way to analyze all this information is through a SWOT analysis. SWOT stand for strengths, weaknesses, opportunities and threats. This analysis takes into account both internal and external factors, internals being strengths and weakness, and external being opportunities and threats (Kotler & Keller, 2009).

The SWOT analysis is a great way for companies or organizations to determine their brand and product’s strengths, weaknesses, opportunities, and threats. In order to more effectively determine these areas, separation of internal and external issues within the company or association is crucial.

A “SWOT analysis is a historically popular technique through which managers create a quick overview of a company’s strategic situation” (Pearce & Robinson, 2009, p3). SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats. This concept was incorporated as a diagnostic tool for many entrepreneurs to work on their business. It is important as a business owner to be able to analyze forces and trends that can affect a business. The owner of Sivalry Clothing Company will discuss several capacities of the business operations and forces and trends that the business will have to encounter. Such topics include: economic as well as legal and regulatory forces and trends, how well the organization adapts to change, and the supply chain operations of the organization. Also, identification of issues and opportunities that the company faces will be discussed.

The SWOT analysis is a simple way of generating strategic marketing alternatives from a situation analysis. Another type of popular analysis is a PEST analysis, which involves Political, Economic or Environmental, Social, and Technological or Transportation analysis. An industry analysis can be performed using a framework developed by Michael Porter known as Porter's five forces. This framework evaluates entry barriers, suppliers, customers, substitute products, and industry rivalry.

“A SWOT Analysis is the most used tool for audit and analysis of the overall strategic position of the business and its environment. Its principal purpose is to identify the strategies that will create a firm-specific business model. The plan aligns the organization’s resources and capabilities to the requirements of the environment in which the firm operates. The analysis is to evaluate any potential and limitations and the probable/likely opportunities and threats from the external environment. The results provide the positive and negative factors inside and outside the firm that affect the success.” A SWOT analysis is conducted to determine the strengths, weaknesses, opportunities, and potential threats to the organization. ("SWOT

The company has used the element of networking with the prospective marketers and ambassadors to market their products. The company has also used direct sales through fundraising to increase prospect of gaining more market.

People called the SWOT analysis to the SWOT matrix; it is very helpful for producing a series of alternatives for a company and an organisation or business unit based on special combinations of four directions of strategic aspects. The SWOT matrix clarifies how the external opportunities and threats confronting a company can be matched with company internal strengths and weaknesses to consequence with four directions of probable strategic alternatives. The SWOT matrix can make managers to bring about many kinds of growth and contraction measures. The SWOT matrix involves four ways; firstly, Strengths- Opportunities strategies concentrate on how to utilize strengths of a business to get a good hand of opportunities. Secondly, Strengths- Threats strategies try to use the strengths of a firm to leave a way from the threats. Thirdly, Weaknesses- Opportunities strategies aim to clear up the

1. SWOT matrix is an approach that is used to evaluate the strengths, weaknesses, opportunities as well as the threats that are associated with all the activities of the organization. An organization should conduct a SWOT analysis strategy with an aim of ensuring that it meets all its set goals. More so they will be at a position of identifying their competitors with whom they operate same businesses so as to ensure they remain competitive in the market. When evaluating the strength of an organization, organizations such as American Express should ensure that all the strengths of that organization are listed and more so it should ensure that

SWOT analysis is a popular analysis tool used in different situations that include not just business and marketing but also project planning and personal career development (Chapman 1995-2012). As for the strategic planning, Kenneth Andrews popularized his idea that good strategy means keeping a fit between the external situations a firm faces and the internal capabilities (Hill and Westbrook, 1997). The format the SWOT analysis presented is a 2x2 'internal/external' matrix, in which questions and relative answers can be listed for analysis (chapman 1995-2012). And according to Hill and Westbrook (1997), the output of SWOT analysis comes from meetings facilitated by consultants or managers to contribute the final analysis. Brainstorming can be used for filling in the sections to answer the questions. In addition, similar arguments should be concluded and ranked according to their answers in meetings (Rauch, 2007). As for the newly developed analysis, the TOWS matrix matching the various factors enables companies to stimulate new strategic initiative (Dyson, 2004).

SWOT analysis helps you decide your position against your competitors, identifies best future opportunities, and highlight current and future threats. SWOT analysis is an acronym for Strength, Weakness, Opportunity and Threat. Strengths and weaknesses are internal factors that you have within your business on which you have full control whereas opportunities and threats are external factors on which you have no control.

SWOT analysis is a useful tool for understanding and decision-making for all sorts of situations in business and organization. SWOT analysis can be classified into internal and external factors affecting a company. The Strengths and Weaknesses of the SWOT analysis represent the internal factors that influence the viability of the company. While the Opportunities and Threats, on the other hand, are the external factors that may affect the company's performances. A SWOT analysis provides more understanding of the organization in relation to its internal and external environment so that manager can formulate better strategy in pursuit of its mission.

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TWOS is a planning tool used by managers to strategize and position their business in the order that assures sustained positive performance. TOWS is simply an inverted SWOT common used on analyzing performance and position of businesses. while SWOT begins with strength, weakness, opportunity and then threats faced by a business, TOWS matrix of business analysis begins with threats, opportunities, weaknesses then strengths faced by a business in that order. Under TOWS matrix of business analysis, threats and opportunities categorize as external environment factors that affect the business in particular ways (Koontz and Weihrich 112). Strengths and weaknesses usually categorize under internal environment that impact a business in particular ways.

SWOT stands for strengths, weaknesses, opportunities, and threats (Ferrell and Hartline, 2014, p. 39). A SWOT analysis evaluates both the internal factors (strengths and weaknesses) and external factors (opportunities and threats) that create advantages and disadvantages to a company when serving its customers (p. 39). A SWOT analysis is extremely beneficial in helping a company determine areas of improvement (p. 39). Internal factors examine the actual company being analyzed while external factors examine the external market (customers and competition) (p. 85).

SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favourable and unfavourable to achieving that objective. The technique is credited to Albert Humphrey, who led a research project at Stanford University in the 1960s and 1970s using data from Fortune 500 companies.[1]