SWOT Analysis Of Weight Watchers

Weight Watchers has been around for almost fifty years and has seen some success in helping people lose weight. The need to revamp their entire program does show signs that perhaps this program was not showing the ability to keep participants maintaining the weight loss on the long-term scale as that they promise. A complete Weight Watchers Points Plus review shows that the program does show some great improvement from their older version.

Additional competitors may emerge as new or different products or methods of weight management are developed and marketed. More effective or more favorably perceived diet and weight management methods, including pharmaceutical treatments, fat and sugar substitutes or other technological and scientific advancements in weight management methods, also may be developed. The main competitors for Weight watchers included Jenny Craig, Slim-Fast, NutriSystem, eDiets, The Zone, South Beach Diet, and Medifast. Weight Watchers have to pay close attention to the moves of its rivals as well as reinvent itself. Lastly, they are very reliant on their software, hardware, network systems and similar technology. If any failure to these technology systems, it would significantly impact the business.

3. The acronym SWOT stands for an organizations strengths, weaknesses, opportunities and threats. A SWOT analysis is strategic planning method that evaluates the internal and external performance of an organization to see if it’s favorable or unfavorable to achieve whatever objective you are set out to accomplish. Strengths and weaknesses usually arise from the internal aspect of an organization, whereas opportunities and threats evolve from external components. By performing a SWOT analysis it provides information to managers to help formulate a successful strategy to achieve goals.

Marketing plan is always based on information regarding product, customers, market and competitors. The best way to analyze all this information is through a SWOT analysis. SWOT stand for strengths, weaknesses, opportunities and threats. This analysis takes into account both internal and external factors, internals being strengths and weakness, and external being opportunities and threats (Kotler & Keller, 2009).

Diet companies like Jenny Craig search for the right stars to endorse their brand. The stars need to be relatable to the women and men. Not just because of their celebrity status, but for their life struggles. That is why Valerie Bertinelli seems to be the winning edge for the company. Bertinelli has struggled with divorce, drug use and food addiction (www.abc.news.com). She has been open about this and the public, women, love her. She is the next door neighbor. After all over half of the country has struggled with divorce and the drug use is an issue that is also relatable. The public remembers Bertinelli from the TV show, “One Day at a Time”. The women purchasing the program can relate. They are around the same age and most have been through some of her issues. Bertinelli shows that a star goes through the same issues as the non stars go through.

All the weight presented was high numbers, Giselle C. lost 38 pounds, Rose U. lost 50 pounds, and Barbara N. lost 81 pounds. The stories does not sound authentic because some of the stories talked about the same situation, for example, they would talk about their traveling experience and described how they hated traveling on a plane because their seat belt was too tight or their fat would hang over the seat. All stories would emphasize how they didn’t have to work out to lose weight; all they did was just eat Jenny’s Cuisines. So that makes people feel like that don’t have to work out to lose weight, but health wise, you need to balance physical activity and a healthy diet in order to maintain a healthy lifestyle. Jenny Craig’s videos online interviewing their clients makes it sound like this program will work because their clients have all lost over 35 pounds and tells you how their life change because they have lost so much weight. Their support system really helps boost people’s self esteem because in a time of losing weight, they need a partner to motivate them and give them positive feedback. It has all give them confidence and their life style has changed drastically because they feel beautiful and

Because of this, the author only allows people with positive results also blog about their experience with Weight Watchers. On the actual Weight Watchers website, foods, diet programs, prices, exercise program, etc. are offered. This site provides information of how the program works, however, it is biased because they creator of the site is trying to get people to join the program. On the last source, Weight Watchers Diet Review: Count Points for Weight Loss?, it provides a review of the work out plans, diets, food, etc. without being biased because the author is not trying to convince the customers to join the program, the author is just trying to tell the truth.

The SWOT analysis is a great way for companies or organizations to determine their brand and product’s strengths, weaknesses, opportunities, and threats. In order to more effectively determine these areas, separation of internal and external issues within the company or association is crucial.

The SWOT analysis is a method used by organisations as a marketing strategy to better understand and identify positive and negative factors effecting the business, in present and in the future  ( Elliott, Rundle-Thiele, Waller, 2010).  The purpose of this essay is to develop a SWOT analysis for Foxtel, which is a pay-TV company that was first introduced to the Australian market in October of 1995 (Kim Williams 2009).  Foxtel

SWOT Analysis: A SWOT analysis is commonly used in marketing and business in general as a method of identifying opposition for a new venture or strategy. Short for Strengths, Weaknesses, Opportunities and Threats that may affect any new proposed actions. Here we represent our proposed venture’s SWOT analysis report.

Company provides various products and services to assist weight loss and maintenance. Founded in 1963 by Queens, New York, Jean Nidetch, now working in 30 countries in the world, under the name of Weight Watchers. Help participants lose weight by forming helpful habits, eating smarter, more exercise and providing support. When 12-month-sorts associated with 2.6% more weight than those who were in control group 12 months sorts associated with 2.6% more weight than those who were in control

Weight Watchers is facing the issue of increased competition and cost concerns with a large majority of the population impacted in some fashion by the economic downturn. In addition they have to overcome the stigma of being viewed as the

The company is also exposed to other countries political and social unrest. If there is any social or environmental turmoil could decrease need for Weight Watchers

Weight Watchers has faced a number of issues in the past several years, many of which are highlighted in the case study for this assignment. The company was able to reach a financial high point earlier this decade in 2011 when it recorded a record breaking 1.8 billion in revenues. However, the company’s finances have slowly dwindled ever since then, culminating in losses for seven straight quarters and low stock prices at the beginning of 2015. The core of the problems it was facing were relatively straightforward. The weight loss industry was changing, and Weight Watchers was having difficult changing along with it. Specifically, the company had troubles modernizing its business model to account for the digital age as represented by increasing online options for weight loss. This fact was compounded by the reality that there was greater competition, including that from organizations whose primary business was to capitalize on digital technology to attract customers. Technologies such as mobile devices, mobile applications, cloud computing, and social media had made considerable strides in the way that people were monitoring and attempting to lose weight. Weight Watchers, however, had had only marginal success using these technologies, and faced the undesirable situation in which its methods were becoming rapidly outdated.

SWOT analysis is a useful tool for understanding and decision-making for all sorts of situations in business and organization. SWOT analysis can be classified into internal and external factors affecting a company. The Strengths and Weaknesses of the SWOT analysis represent the internal factors that influence the viability of the company. While the Opportunities and Threats, on the other hand, are the external factors that may affect the company's performances. A SWOT analysis provides more understanding of the organization in relation to its internal and external environment so that manager can formulate better strategy in pursuit of its mission.