SWOT Analysis Of Yue Sai

This marketing plan will give an overview of the existing organization and describe a new product or service. An explanation of the importance of marketing for the selected organization’s success will be addressed. A SWOTT analysis on the new product or service will be written. In addition, the marketing research approach used to develop the marketing strategy and tactics for this new product or service will be stated (University of Phoenix, 2011).

The majority of Yue Sai’s customers would be from South China as they have the highest purchasing power, so are more likely to purchase luxury goods. It is also important to note that customers in East China are interested in purchasing a lifestyle and since Yue Sai is trying to sell an image of a confident woman that leads a certain life, this could be an important market for them..

* Integrated marketing program is a comprehensive plan that communicates and delivers the intended value to chosen customers.

Also, Yue Sai’s products can’t compete with brands with larger marketing budgets and distribution channels in marketing scale. In order to compensate for this disadvantage, Yue Sai needs to shrewdly utilize its product’s influence on Chinese consumer behavior. For example, using an expensive Traditional Chinese Medicine(TCM) known for its natural medicinal properties will imprint a positive image in Chinese consumers. Since TCM is generally believed to be gentle, healthy, and harmless, it will

Markets consist of buyers that differ in their needs, wants, resources, locations, buying attitudes and buying practices. To reach customer insight, it is important to understand the needs of different segments and to communicate pertinently to them (Brown L, Brown C, Gallagher SM, 2008).

In increasingly competitive markets, consumers have better choices over where they buy their products. For an organisation to meet its business objectives, it has to find out what consumers require and then identify the best way in which it can satisfy these needs and wants. Creating a competitive advantage can be difficult. A unique marketing strategy with clear objectives is vital to ensure effective promotional activity.

Din Tai Fung is using SWOT analysis for their business. The strengths, weaknesses, opportunities and threats of this brand will be determined.

First, we will analyze the targeted customer and the proposition designed by each company to attract them. In this part, there is a description of each market target and how each company has taken advantage of each unique position in the industry.

Having a successful marketing strategy is one of a company’s biggest challenges they face when marketing their products. A target market first needs to be identified, so that the necessary research can be completed on that market in order to identify the key factors that are part of that market which includes demographic information and all

Due to this research Marketers can respond a lot more effectively to increases from competition by defining customer's needs. By defining customers needs the decision makers of an organisation can define objectives and allocate resources a lot more efficiently. Coca Cola and Lynx More than a billion times every day, thirsty people around the world reach for Coca-Cola products for refreshment.

An integrated marketing program that will comprise a variety of communication methods will be implemented. Integrated marketing communications involves realigning communications flow from different sources. It aims at encouraging organization’s target market to listen to what the business has to offer. These channels include PR, sales promotion, social media marketing and traditional advertising. Service related information to consumers will be disseminated through these channels. Each touch point will be supported by an appropriately positioned brand to truly maximize return on investment.

When interpreting a SWOT analysis, it is important to look for instances where internal strengths are paralleled by external market opportunities. In this case this company has a great infrastructure which is a benefit when the look into expanding. Equally, it is important to evaluate instances where internal

In order to develop a marketing strategy, it is very important for company to understand its target customers. If the company can understand its customer then only it can communicate itself to their consumer Market. Better you know about your consumers, more effectively you could communicate and market them.

A customer-driven marketing strategy is a channel to connect vital and necessary elements of the firm and consumer needs. According to Armstrong, G., & Kotler, P. (2014), “Key customer driven marketing strategy is a choice made, separate markets into different meaningful customer groups (segmentation), to decide which customer groups to serve (targeting), creating market offerings that stand out as a provider of unique value to targeted customers in comparison with its competitors (differentiation), and positioning the place the product occupies in consumers’ minds relative to competing products (positioning) (p. 168).” Zipcar’s success functioned by customer-driven marketing strategy has given the ability to bring forth customer’s needs.

Firstly is the “Marketing Mix” aspect, specifically the 4 P’s framework – Product, Pricing, Placing & Promotion. The 4 P’s is one of the best known frameworks for a marketing plan, of which the aim is ultimately to fulfil a basic marketing purpose – Putting the right product in the right place, at the right price, and at the right time. Getting all aspects of this framework is