Essay on SWOT Analysis

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SWOT ANALYSIS SWOT stands for the internal strengths, weakness and the external opportunities and threats. A swot analysis summarises the key issues from the industry and the strategic capability of an organisation that are most likely to impact on strategy development. Strengths · Strong brand awareness. (Next has a strong heritage and roots in its brand perception relating to good design and quality) · Truly integrated multi-channel clothing retailer. (Its Internet operations are seamless with the directory and the company also uses this channel to drive customers into stores.) · The Next womenswear blouse collection is a combination of design, quality and comfort. · Good value for money. · Costs of…show more content…
As a result, consumers are likely to see prices of clothing fall by between 5% and 10% in 2005, further capping growth in the value of the market). · The UK industry is strong in fashion and design, leading to a reputable international brand. · They cater to all segment markets like maternity wear, petite and the sizes for the blouses go up to size 22 from size 6. Weakness · May need to consider having a faster response fashion range. · Store interiors can be somewhat bland and uninspiring. · Fierce competition is leading to heavy discounting that is eroding profit margins. · Under-potentialised in the fashionable group of young women between 18 to 23yrs. · Lack of consumer awareness of the Next blouse collection. (survey, see appendix) · They have not used all the channels for promoting their products e.g. TV, magazines, radios and newspapers. · Customer services. Opportunities · Can improve fashion appeal in womenswear blouses. · There is still plenty of potential for further consolidation in the market. · There is potential for further expansion abroad and growth of franchise business. · As the number of working women continues to increase, they will not only need more clothes for work but are also more likely to have the financial independence which will lead to the increase their spending on

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