Subway Swot Analysis

Situated just 35 miles south of Boston, this community is placed in the southeastern part of Massachusetts. The modern community is primarily residential. Many of the residents community using the MBTA Old Colony Train to get to Boston. In addition, the city has top schools and an active community. The primary industries in this seaside community are connected to fishing and cranberry growing.

These two brands are similar in that they provide subs as an alternative to fast food. The differences are numerous. Jimmy Johns’ calorie count on the subs can be significantly higher than those of Subway, but Jimmy John’s does not try to compete in this category. Jimmy John’s focuses on the quickness on their ordering and delivery process, where Subway focuses on the customizable, nutritious array of options to provide a quick fresh meal for their customer. The Subway brand can also be found all over the world, Jimmy John’s is strictly a North American

From the objective, the goal of the questionnaire was to understand how consumers see QSR’s for breakfast in an effort to boost sales for Bob’s Burgers. My survey questions are designed to effectively get into the consumers head to gain clear insights on the direction Bob’s Burgers should go in to increase their breakfast time sales. In the demographic and screening section, my questions will clear out the respondents who are not in the target market for this study. While weeding those out who are not of age or who do not use QSR’s for breakfast we also gain some insight on what certain regions prefer from a QSR at breakfast time and how income level and the type of area someone lives in effects purchase decisions. This information would be

The menu has very good offerings and a lot of variety. There are grilled subs and cold subs and they are both available in four different sizes: 6, 8, 10, and 12 inches. The french fries are available in three different sizes and packaged chips can also be bought. Malt vinegar is offered as a free condiment with the fries which makes them taste even

This reimaging would involve new forms of advertising and developing a customer loyalty program which will give customers further incentive, aside from the food, to come back. The advertising campaign would involve multimedia presence and getting word out about the stores new unique sandwich of the day at a discounted price. By doing this, we hope to broaden the customer base and reel in customers that would have gone elsewhere to other sandwich shops which don’t offer the unique deals we do. Although this alternative has the potential to greatly increase revenue and broadens our customer audience, it is a costly option. The sandwich shop will have to take on a new advertising business expense. Also, there is a potential loss of revenue with this option. The customer loyalty program would be a card that customers get stamped every time they buy a sandwich. When they get 10 stamps, the next sandwich is on the house. If the sandwich shop is giving sandwiches away for free, it is losing what could have been potential revenue. Additionally, the sandwich of the day idea at a discounted price will encourage customers to purchase that sandwich as opposed to the normal priced house sandwiches, which will again lead to the store losing potential revenue. However, I believe that this potential loss of revenue will be countered by the volume of customers this campaign will draw in, and once drawn in, keep them loyal.

takes pride in being known for giving their customers large portions of food which is why many

The brand is transforming to be “more energetic, affordable, and broadly appealing” (Annual Report, 2014, p. 26) to various customers by improving the “menu, service, atmosphere, and communication” (Annual Report, 2014, p. 5). With “innovation and

Esquire Meals believe that eating healthy does not have to be bland, boring or restrictive. Nor does it have to cost a fortune. With several different menu items and new items added often, the combinations are endless. We pride ourselves on using the freshest ingredients to create mouth-watering, satisfying dishes. Cooked the same day they are delivered to you, our meals are perfectly portioned in microwave-safe containers, so all you have to do is heat them up.

Buyers: While the original strategy was to offer only high-quality pizza, customer preferences began to shift gradually which required expanded menu options for items to complement pizza such as desserts and other creative menu items. Declining sales in the quick-service and sit-down restaurant dining increased the propensity for people to cook more meals at home as well.

For Subway Sandwiches, the global leader in franchised subway sandwich shops, the segmentation criterion that affects target market selection varies significantly within each community, city and metropolitan area chosen for expansion. At their most fundamental level, segmentation strategies at Subway are based on a broad base of assumptions with regard to socio-economic and demographic factors including age, income, mix of genders in a given region, ethnic composition of a community, vehicle ownership versus mass transit use, and media habit including social media use. All of these factors are included in the foundational elements of the Subway Sandwich market planning, marketing strategy and store planning. Additional factors that segmentation strategies are often based on are discussed in this analysis.

EXECUTIVE SUMMARY This report provides an in-depth analysis of the conduct of a market research project exploring customer expectation, satisfaction and behaviour in relation fast food restaurants. Particular attention is paid to Subway restaurants outlining the key strategies needed in order to increase popularity and therefore visitor numbers.

Subway Sandwich, as presented in the Case Study presented in the Marketing Management MGT 551 class, is an undisputed market leader in a segment that is “firmly established as a nationwide food item for which there is plenty of room in all areas” (University of Phoenix, 2008). However, with a growing competition, changing consumer trends and increased product specialization, Subway’s real strategic marketing challenge is to be able to develop and maintain a differential advantage while sustaining sales growths and profitability.

The success of Subway started in 1965, when Fred Deluca took an advice from family friend Peter Buck, to open a sandwich shop to earn more money and to pay for his education. The first Subway branch opened in Bridgeport, Connecticut. Their target was to open 32 restaurants in ten years,

I do not believe that Subway should make any drastic changes to their promotion element. They are a great company and exhibit that through their success. Their $5 Footlong promotion was originally set to be a four-week promotion, but has been running for over two years. Their product tastes great and is healthy and fresh. I believe that they’re doing a great job and have created a big name for their company, but if they went out into the community to hand out coupons that would be great. I think if they went to college campuses and handed out coupons to students, it would create bigger sales for them. College students are always looking for ways to save a buck or two, and there are locations in and around college campuses, so I think this is a great idea.

The first Subway was founded in 1965. The founder of the Subway chain, Fred De Luca, started running his restaurant business when he was only 17 years old. The first Subway restaurant was opened nine years after its foundation in Connecticut where the headquarter is now situated.