SWOT Analysis of Apple Inc

Apple Inc. commonly known as Apple has effectively managed to be a successful company in a very competitive consumer electronics industry by been innovative and differentiating the company’s products with similar products in the markets by offering high quality products and good customer service while the actual manufacturing of the products is outsourced to trusted third party suppliers. On a wider perspective, the company has set high standards that even the company itself has to be on its level best to maintain the standards that it has set. Over the last few years, the consumer electronics market has

It is clear that a strong brand image is very important for Apple Inc. because a strong brand image is one that consumers trust and feel is a sound investment representing value for their money. The company's financial performance is robust and this certainly is a positive attribute and predictor for survival of the company in the present economic crisis because Apple Inc. is well established and financially sound. Apple Inc. focuses on research and development which means that the company will stay abreast

Strengths- Apple is one of the most upscale and strongest brands worldwide. “Apple continues to improve on its longtime stellar reputation, moving up from ninth place in the 2015 Harris reputation survey to second in 2016. The country’s largest tech companies tend to have a reputation for quality products as well as

One of Apple’s biggest strengths and aspects of their image originates from their vision. Their excellent talent to design creative products and remarkable campaigns has helped Apple exceed even their largest competitors. While most companies try to cut costs when developing a marketing plan, Apple focuses on making their products unique. In fact in 2007, Apple was named the Most Innovated Company by Business Week for the third year in a row (Ireland, Hoskisson, & Hitt, 2008).

Apple Inc based out of Cupertino, California is a highly popular company that partakes in the production of the latest and most innovative technology available to the public. This powerful company was founded in April of 1976 by the jointed-entrepreneurship of Steve Jobs and Steve Wozniak. The two well educated engineers began by producing boxes to make long distance phone calls, and evolved their company to what some call, the monopoly of the Cell Phone industry. Starting from a two man team in a garage, Apple has now created enormous job growth and new industries for the further expansion of their products. The products and innovations have created more than 1 million jobs in the United States. This research document will provide significant insight into the sales and profits of this company, using a SWOT Analysis to show the strengths and weaknesses of their new models of IPhones and the profit made.

This investigative study sets out to enact a SWOT analysis of Apple Inc. During the report I will discuss the current market position of Apple, it’s strengths and weaknesses going forward, as well as any potential opportunities or threats to it’s business model. It will culminate with an analysis of whether SWOT is an effective tool in helping a tech-giant such as Apple improve or update its business.

Apple is widely considered as number one innovative company in the world. The company’s innovation strategy involves terrific new products and innovative business models.The company delivers consumers with a succession of presents – great software in fabulous hardware in beautiful packaging.

Apple is an American brand that is based in Cupertino, California founded by Steve Jobs, Steve Wozniak and Ronald Wayne. This multinational technology organization creates, develops, designs, and sells to consumers many technologies such as phones, computers, earphones, also provides online services such as Apple Music, iOS Apple Store, iCloud and many other technologies. The scope of Apple is international, the brand is operating in 22 different countries around the world as of 2017 and operates in about 498 different stores. The company’s industry can be verbalized to work on a oligopolistic market structure. This attestation depends on the way that the business market represents distinctive traits as those of an oligopolistic. Moreover, the market structure of the organization is an oligopolistic because this industry is portrayed by a few firms, for example Samsung or Nokia.

was built on innovation and has become famous for providing products that are new and needed (Apple,Inc., 2012). Hence, it must continually invest in research and development to stay ahead of and lead radical product and technology discoveries. Besides, Apple needs quality assurance team to ensure that final products adhere to international standards as well as to control quality management (Singh, 2008, p. 308).

Apple Inc. is an American company that develops, design, and sells computer software, electronics, and personal computers. Apple is headquartered in Cupertino, California, Steve Jobs was the co-founder and chief executive officer. Unfortunately, Steve Jobs passed due to cancer related issues in 2011. Steve Jobs, Steve Wozniak and Mike Markkula started the company but it was Steve Jobs vision that lifted the company off the ground.

Apple’s SWOT analysis highlights the most significant strengths that Apple can use to improve its position and financial performance, as well as the weaknesses and threats that should be addressed through innovative strategies. Apple’s SWOT analysis also identifies the major opportunities that shape the strategic direction of the company.

Apple Inc. has been able to continuously stay one step ahead of its competition by creating innovative and unique products that customers enjoy. Looking at the industry environment, stiff competition poses a large threat to Apple at this time, as well as rising labor costs in China, and third the ability of a company to imitate an Apple product. The main competitors to Apple are Samsung, Microsoft, and Google. One important external factor that is favorable for Apple at this time would be the continued growing popularity of digital devices as well as the increased use of social media. Apples brand recognition in the industry is very high, meaning its reputation is very good among its customers. In addition existing substitute products to Apple’s are relatively weak and do not come with as many features. As a result Apple can raise and lower its prices without the threat of losing many customers, which is in part why the company has a lot of market power at this time.

PESTEL Analysis consist of political, economic, social, technological, environmental, and legal factors that make up an organization and for this paper we will analysis Apple as a company and their products. Apple is among the fastest growing company that has made itself a recognizable consumer name for electronics and gadgets. Investors have always looked forward for investing in Apple due to its strong revenue and high return on investment. Started operating as a traditional computer company, it has continuously come up with new ideas and products. Using the PESTEL analysis identifies the most significant external factors that Apple must include in addressing its remote or macro-environment. Finch says, “The process of systematically assessing how elements of the external environment will impact a business or market is termed environmental scanning. Factors of particular concern to marketing managers include those issues and trends that influence the attitudes and behavior of current and prospective target markets”, (Finch, 2012). The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak on April 1, 1976 and is headquartered in Cupertino, CA,” (CNN). Apple products was first known to be the most expensive, versatile and fast moving product in today’s technology evolving from computers to now cell phones and music players, but Apple was used more by professionals and creators and now are available to anyone.

Apple Company is one of the most successful companies in electronic industry and is one of the most important valuable companies in the world .its sales and makes value increased for the past ten years. Apple Company has used many different strategies to become successful in the market. “The Apple strategy is essential determinant of advantages towards with other companies such us, Samsung, LG, and BlackBerry. It used Porter’s model strategy and this strategy is the key to achieving this generic strategy and supporting Apple’s success. Apple general strategy focuses on key features which is differentiate the company and its products from competitors and which is essential .for example, it focus on elegant design and branding. The Apple

Founded in 1976, Apple Inc. has been largely successful and has experienced incredible expansion in its history. Starting with the production of the PC in the 70s, Apple became the most valuable company in the world in 2012. Apple Inc. went through extensive renovation, after the company introduced IPod with its ITunes Store that served like a digital marketplace and offered consumers access to musical collections at reasonable prices. In addition, Apple introduced IPhone with its App Store that provided customers with various mobile applications. Both markets were copyright-protected platforms, which inspired artists and app-developers to use platforms. In 2011, Apple presented IPad, a product designed to integrate work process, telecommunication, and media concurrently. In 2015, Apple expanded and launched the Apple Watch in main global markets. As for now, Apple has managed to become a leader in IT industry producing computers, laptops, mp3 players, mobile devices and various software as well. The company is considered to be one of the industry’s pioneers, being the first one to create properly personal computers, first multicolor monitors, first operational systems with graphic interface, first musical internet store etc. Apple keeps on prospering, launching new electronic devices every year which only boosts the hype among its loyal customers and manages to attract thousands of new ones. Trying to expand the business on to many other different