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Essay on SWOT Analysis of Brompton Bicycles

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BROMPTON BICYCLES
A SWOT analysis is a method used to illustrate the current position of a business. The model helps identify the strengths, weaknesses, opportunities and threats of an organisation. The model below is an analysis of the current position of Brompton Bicycles. Brompton Bicycles is a manufacturer of folding bicycles and are based in London.

One of the strengths that the company has is its good quality brand and product. Their products are light and travel friendly as they are folding bikes making them very unique and popular with people who commute a great deal. This leads to the next strength which is the company’s wide target market. People who tend to commute daily to work or university, who have caravans and boats …show more content…

Once the company is out of stock of a product it shows that they don’t understand customer demand.
Competition can affect a business drastically if not addressed. They could end up stealing the brand of the business and charging better prices. Brompton needs to keep in mind that their customers pay for more because they are receiving quality products. If Brompton choose to drop their prices to keep customers, it becomes harder to put them up again. In addition, it will also lower the value of the brand and product. Quality is what sets Brompton apart from its competitors.
Brompton have a very strong brand therefore all they need to do is shout about them (Stening, cited in Smith, 2008). In order to do this effectively, they would need to work on their marketing plan. The company should target social media for example creating a Facebook, Instagram and Twitter as these networking websites will enable them to reach out to more customers not only in the UK but internationally. Many businesses use these networking websites in order to bring awareness to their business and products and it is also a good way of interacting with your customers on a more personal level. The more people you have liking your page and leaving comments on your page, the more customers and sales it will attract. This form of marketing is what helps to imprint a brand in the minds of customers
Another recommendation in terms of marketing for the business would be to introduce

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