SWOT Analysis of GE

Strong branding- They have a strong presence in the European, American and Asian market as an established firm. They have been able to create a unique brand image in the minds of consumers by differentiating themselves from other companies through the ensuring of the best premium quality products.

Their strength is built upon trusted partnerships with customers which have worked with them. The company’s extensive experience is built on safety, reliability and world-class engineering and manufacturing.

It is quite unfortunate that most companies’ management only deals with the administrative, marketing and sales, and the production part of the company business, but felt the IT operations should be left solely to the IT personnel. In the long run, according to this chapter, the information security aspect of the company will suffer and remain underdeveloped because of lack of attention. However, if there is any security breach or attack, the top management will be the first point of contact. The top management will be held accountable and responsible for not adhering to the business practices.

A financial crisis is a condition, for various reasons, an organization or organizations lose a vast part of their worth. In many segments of the economy, a financial crisis happens all the time. The terms financial crisis and economic crisis are not interchangeable. The total economy is affected by an economic crisis. A financial crisis may only affect one part of the economy and not have any effect on the other parts of the segments. The financial crisis which began in 2007 was the beginning of a downward spiral for the United State economy

Moreover, now days using information system is not as walking as in the park, it has many new security treats that the company might lose their confidential data, financial and personal information.

The world economy has faced two major financial crises in its time and their effects are still rippling through the world economy till now. The Great Depression of 1930s had a worldwide economic crisis effect that led to a widespread unemployment, a halt in industrial production and construction and a decline in stock prices. The world economy barely came out of the effects of the Great Depression and was performing fairly well when it again faced another financial crisis of the 2000s.

So, the economic crisis in 2008 became the global economic crisis and influenced international businesses. Economic activities were weakened, people lost their jobs, wages and benefits were reduced and unemployment was rising. As far as the US government wanted to keep US economy going they reduced already low interest-rates and slowed down economic growth. US bank losses were forecast to hit $1 trillion and European bank losses will reach $1.6 trillion. The International Monetary Fund (IMF) estimated that US banks were about 60% through their losses, but British and eurozone banks only 40%. (Lost Spaces, 2009).

Information security is often still playing in companies only a minor role. Many companies neglect aspects such as system misuse, sabotage or even espionage. But by now the reality has caught up with them. Straight from abroad there are more hacker attacks and espionage by competitors. Therefore, the law requires different approaches before to ensure information security. Companies must for example ensure that their information-processing systems are protected and kept safe.

Also; Citigroup, Inc. another competitor for the GE Company made a total of $64.95 billion in 2011, and when we compare it with GE and SI its earnings where even less in the same year, making General Electric a leader in the industry. With this valuable information GE management can analyze its competitor’s financial statements results and from there they can evaluate their faults and create new ways to increase their annuals earnings and secure their place as one of leading companies in their industry. Another way GE can go forward in the industry is by adapting its services and products to other countries that need them.

A strength of General Electric as a company is the resources that they have working at the company. They have over 300,000 employees and they all come from different backgrounds. This helps the company be able to spread around the world, because they have employees from that come from all different countries around the world. According to information

Background Information- General Electric Company, known as GE the world over, is an American-based, multinational corporation headquartered in Connecticut. In 2010, the company reported in excess of $150 billion in revenues, net income of over $12 billion, and almost 300,000 employees. It operates through four basic segments: Energy, Technology Infrastructure, Capital Finance and Consumer and Industrial Production. In 2011, GE was ranked the 6th largest firm in the United States as well as the 14th most profitable. Since its founding by Thomas Edison in 1990, and becoming one of the original 12 companies listed on the Down Jones Industrial Average in 1986, GE has been iconic in its relationship as an American innovator. In fact, GE founded RCA in 1919 to further the use and disbursement of international radio, just one example of their early commitment to innovation (GE Fact Sheet, 2012).

GE managers also note there is no shortage of partners willing to enter into a joint venture with the company. The company has a well-earned reputation for being a good partner. GE is also well known for its innovative management techniques and excellent management development programs. Many partners are happy to team up with GE to get access to this know-how. The knowledge flow goes

The company has also been accredited for having maintained a high degree of diversity coupled by its ability to maintain top quality in the standards of its products. Not only has the company retained a good reputation with its clients but also maintained an excellent corporate responsibility track record. This has built the public trust in the brand and is proud to be associated with it. To the wonder of many, the company has year over year continued to yield profits way over its competitors. To maintain such a success has been pre-determined by the way it has a strict, slow growth policy which ensures that it dominates a market before moving on to dominate another market, and despite the slow nature, the company has now emerged to be one of the fastest growing companies in the United States.

GE was found by Thomas Edison in 1893. It has around 343,000 employees and operation over 100 countries. The company experienced continuous

The company’s brand recognition is visible globally. It also possesses strong capital resources and has exhibited positive results to its shareholders in the past.